Master of Medical Engineering Med Devices and Technologies
The University of Auckland, New Zealand, offers a cutting-edge Master of Medical Engine...
Master of Commerce - Marketing (Research)
Auckland
INTAKE: Jul & Feb
Program Overview
The University of Auckland in New Zealand offers an esteemed Master of Commerce - Marketing (Research) program tailored to provide students with advanced expertise in marketing strategies, consumer behavior, and research methodologies essential for thriving in the dynamic field of marketing.
Curriculum: The Master of Commerce - Marketing (Research) program at the University of Auckland features a comprehensive curriculum covering diverse aspects of marketing, including strategic marketing management, consumer psychology, digital marketing, branding, and specialized electives. Students engage with contemporary marketing theories and practices, gaining insights into strategic marketing frameworks.
Research Focus: A distinctive feature of this program is its strong focus on research. Students engage in intensive research activities, exploring current marketing trends, conducting empirical studies, and undertaking independent research projects under the guidance of experienced faculty members. This cultivates critical thinking and research capabilities necessary for contributing to marketing innovation.
Industry Engagement: The University of Auckland fosters robust connections with industry leaders, marketing agencies, and corporate partners, providing Master of Commerce - Marketing (Research) students with opportunities for industry engagement. Through internships, industry projects, and collaborations, students gain practical exposure to real-world marketing challenges, enhancing their professional skills.
Global Perspective: In today's globalized marketplace, a global perspective is essential in marketing. The Master of Commerce - Marketing (Research) program integrates global marketing strategies, cross-cultural consumer behavior, and international market analysis. The university's diverse student body and global partnerships enrich students' understanding of global marketing practices and trends.
Location
Auckland
Score
IELTS 6.5
Tuition Fee
NZD 41778
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 21.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Auckland offers various scholarships specifically designed to support and encourage international students in their academic pursuits. These scholarships aim to attract high-achieving students from around the world and provide financial assistance to help them achieve their educational goals at the university.
Merit-Based Scholarships: The University of Auckland offers merit-based scholarships recognizing academic excellence. These scholarships are awarded to students with outstanding academic achievements in their previous studies, supporting them throughout their undergraduate or postgraduate programs.
Need-Based Grants: For students facing financial challenges, the university provides need-based grants to assist with tuition fees or living expenses. These grants aim to ensure that deserving students have the opportunity to pursue their education without financial constraints.
Research Scholarships: The university also offers research scholarships for international students interested in pursuing research-based programs. These scholarships support students engaged in innovative research projects and contribute to the university's academic research endeavors.
Country-Specific Awards: Additionally, the University of Auckland provides scholarships specifically designated for students from certain countries. These awards aim to promote cultural diversity and international collaboration by attracting students from diverse geographical backgrounds.
The University of Auckland in New Zealand offers a prestigious Master of Commerce - Marketing (Research) program, providing graduates with advanced marketing expertise, research skills, and strategic insights, opening pathways to diverse and rewarding career opportunities in the field of marketing.
Marketing Manager: Graduates from the Master of Commerce - Marketing (Research) program are well-prepared for roles as marketing managers. They oversee marketing strategies, brand development, and campaigns, ensuring effective promotion and market positioning for products or services.
Market Research Analyst: With research skills acquired from the program, graduates can pursue careers as market research analysts. They collect and analyze data, conduct consumer behavior studies, and provide insights crucial for informed marketing decisions.
Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies, maintaining brand integrity, and executing brand marketing campaigns.
Digital Marketing Specialist: With expertise in digital marketing gained from the program, graduates can specialize in digital marketing roles. They manage online campaigns, social media strategies, SEO, and digital advertising for organizations.
Product Manager: Graduates can pursue careers as product managers, responsible for the development and marketing of products. They oversee product launches, conduct market assessments, and drive product strategies.
Marketing Consultant: Equipped with comprehensive marketing knowledge, graduates can work as marketing consultants. They provide expert advice to companies on marketing strategies, market entry, and improving marketing effectiveness.
Consumer Insights Analyst: Graduates can work as consumer insights analysts, studying consumer behavior patterns, conducting surveys, and analyzing market trends to provide companies with actionable insights.
Advertising Manager: With expertise in marketing strategies, graduates can work in advertising agencies as advertising managers. They plan, execute, and manage advertising campaigns to reach target audiences effectively.
