Master of Strategic Communications Management

Melbourne

 

INTAKE: Jul, Feb & Nov

Program Overview

The Master of Strategic Communications Management program is a 24-month full-time course that combines theoretical learning with practical application. It offers a deep understanding of the role of strategic communication in shaping organizational reputation, influencing public opinion, and managing communication challenges. The program explores the latest trends and developments in digital media, integrated marketing communication, crisis communication, and stakeholder engagement.

Strategic Communication Theory: Students gain a solid theoretical foundation in strategic communication, understanding the principles, models, and frameworks that underpin effective communication strategies. They explore the role of communication in organizational success, reputation management, and stakeholder engagement.

Integrated Marketing Communication: The program covers the concepts and strategies of integrated marketing communication, emphasizing the integration of various communication channels and tools to deliver consistent and impactful messages to target audiences. Students learn how to develop comprehensive communication campaigns that align with organizational goals.

Digital and Social Media Communication: In today's digital age, effective communication requires proficiency in digital and social media platforms. The curriculum focuses on digital communication strategies, content creation, social media analytics, and online reputation management. Students learn to leverage digital tools and platforms to reach and engage diverse audiences.

Crisis Communication: The program addresses the critical aspect of crisis communication, equipping students with the skills to manage communication during crises and mitigate reputational damage. They learn crisis communication planning, risk assessment, message development, and stakeholder management in high-pressure situations.

Stakeholder Engagement: Effective communication involves understanding and engaging with various stakeholders. The curriculum explores stakeholder analysis, relationship management, and strategies for building trust and credibility with different stakeholder groups. Students learn to navigate complex stakeholder landscapes and develop communication strategies that foster positive relationships.

Communication Research and Evaluation: The program emphasizes the importance of research and evaluation in strategic communication. Students learn research methodologies, data analysis techniques, and how to evaluate the effectiveness of communication campaigns. They develop skills in measuring communication outcomes and making data-driven decisions.

Global Communication and Cultural Intelligence: As communication transcends borders, the program explores global communication trends, cultural nuances, and the challenges of communicating in diverse cultural contexts. Students develop cultural intelligence and learn strategies to adapt communication practices for global audiences.

Professional Development: The curriculum includes professional development components such as industry guest speakers, workshops, and practical projects. Students have opportunities to apply their knowledge and skills in real-world settings, gaining hands-on experience and building a professional network.

Pollster Education

Location

Melbourne

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 38300

Postgraduate Entry Requirements:

Academic Qualifications: To be eligible for postgraduate programs, international students should hold a bachelor's degree or equivalent qualification from a recognized institution. Minimum 65% in your previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall 6.5 or 7.0, depending on the program, with no band less than 6.0.
  • TOEFL: Overall 79, with minimum subsection scores of Listening 12, Reading 13, Writing 21, and Speaking 18.
  • PTE: Overall 58, with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Monash University offers a range of scholarships to both domestic and international students to help cover the cost of tuition fees, living expenses, and other study-related costs. These scholarships are awarded based on academic excellence, financial need, leadership potential, and other criteria.

  1. Monash International Merit Scholarship: This scholarship is offered to international students who have demonstrated academic excellence in their previous studies. The scholarship provides up to $10,000 per annum for the duration of the student's course.

  2. Monash Graduate Scholarship: This scholarship is available to high-achieving domestic and international students who are undertaking a graduate research degree at Monash University. The scholarship provides a living allowance of $29,500 per annum, as well as a range of other benefits.

  3. Monash Asylum Seekers Scholarship: This scholarship is designed to provide financial assistance to asylum seekers who are undertaking undergraduate or postgraduate study at Monash University. The scholarship covers the cost of tuition fees, as well as a range of other study-related expenses.

  4. Monash Equity Scholarship: This scholarship is offered to students who have experienced financial hardship or other forms of disadvantage that have impacted their ability to succeed academically. The scholarship provides up to $6,000 per annum to assist with living expenses and other costs.

  5. Monash Indigenous Scholarship: This scholarship is available to Indigenous students who are undertaking undergraduate or postgraduate study at Monash University. The scholarship provides a range of benefits, including financial assistance, mentoring, and academic support.

The Master of Strategic Communications Management program at Monash University, Melbourne opens up a wide range of exciting career opportunities in the field of strategic communication. Graduates of this program possess the skills and knowledge needed to excel in various sectors, including corporate communications, public relations, marketing, and digital media.

  1. Corporate Communications Manager: Graduates can pursue careers as corporate communications managers, responsible for developing and implementing strategic communication plans to enhance the reputation and image of organizations. They oversee internal and external communication activities, manage media relations, and ensure consistent messaging across different platforms.

  2. Public Relations Specialist: With their expertise in strategic communication, graduates can work as public relations specialists, crafting communication strategies to promote clients or organizations. They manage media relations, plan and execute public relations campaigns, and handle crisis communication situations effectively.

  3. Marketing Communications Manager: Graduates can pursue roles as marketing communications managers, focusing on integrating communication strategies into marketing campaigns. They develop messaging and branding strategies, manage digital and social media communication, and ensure effective communication with target audiences.

  4. Digital Communications Specialist: In the era of digital media, there is a growing demand for professionals who can navigate the digital landscape. Graduates can work as digital communications specialists, leveraging digital platforms, social media, and online tools to engage with audiences, manage online reputation, and drive effective communication campaigns.

  5. Stakeholder Engagement Specialist: With their understanding of stakeholder analysis and relationship management, graduates can excel in roles as stakeholder engagement specialists. They work to build and maintain positive relationships with stakeholders, develop engagement strategies, and ensure effective communication between organizations and their stakeholders.

  6. Media Relations Manager: Graduates can pursue careers in media relations, working as media relations managers or media spokespersons. They establish and maintain relationships with journalists, pitch story ideas, and handle media inquiries to shape positive media coverage for organizations.

  7. Communication Consultant: With their comprehensive knowledge of strategic communication, graduates can work as communication consultants, providing expert advice and solutions to organizations seeking to improve their communication practices. They may work independently or as part of consulting firms, helping clients develop communication strategies and navigate complex communication challenges.

  8. Nonprofit and Government Communication Roles: Graduates can contribute their strategic communication expertise to nonprofit organizations, government agencies, or international development organizations. They can work in roles such as communication managers, public information officers, or advocacy specialists, using communication strategies to drive social change and promote important causes.


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