Master of Medical Engineering Med Devices and Technologies
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Master of Commerce - Marketing
Auckland
INTAKE: Jul & Feb
Program Overview
The Master of Commerce in Marketing program at the University of Auckland is designed to equip students with advanced knowledge and practical skills in strategic marketing management, consumer behavior analysis, market research methodologies, and digital marketing strategies.
Curriculum: The curriculum integrates core marketing principles with contemporary strategies in a digital landscape. It covers areas such as marketing analytics, brand management, customer relationship management (CRM), integrated marketing communications, and market research methodologies. Students learn to formulate and implement effective marketing strategies.
Research Focus: The program emphasizes research-led learning, encouraging students to explore and apply various marketing research methodologies. Students engage in projects that analyze consumer behavior, market trends, and emerging marketing paradigms, enabling them to develop evidence-based marketing strategies.
Industry Engagement: The University of Auckland fosters strong industry connections, providing students with opportunities to collaborate with businesses through case studies, internships, and industry projects. Students gain practical insights into marketing practices and strategies employed by different sectors.
Global Perspective: The program offers a global perspective on marketing strategies, addressing the challenges and opportunities of marketing in diverse cultural and international business environments. Students examine global marketing trends, explore cross-cultural marketing approaches, and understand the implications of globalization on consumer behavior and market dynamics.
Location
Auckland
Score
IELTS 6.5
Tuition Fee
NZD 41778
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 21.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Auckland offers various scholarships specifically designed to support and encourage international students in their academic pursuits. These scholarships aim to attract high-achieving students from around the world and provide financial assistance to help them achieve their educational goals at the university.
Merit-Based Scholarships: The University of Auckland offers merit-based scholarships recognizing academic excellence. These scholarships are awarded to students with outstanding academic achievements in their previous studies, supporting them throughout their undergraduate or postgraduate programs.
Need-Based Grants: For students facing financial challenges, the university provides need-based grants to assist with tuition fees or living expenses. These grants aim to ensure that deserving students have the opportunity to pursue their education without financial constraints.
Research Scholarships: The university also offers research scholarships for international students interested in pursuing research-based programs. These scholarships support students engaged in innovative research projects and contribute to the university's academic research endeavors.
Country-Specific Awards: Additionally, the University of Auckland provides scholarships specifically designated for students from certain countries. These awards aim to promote cultural diversity and international collaboration by attracting students from diverse geographical backgrounds.
Graduates from the Master of Commerce in Marketing program at the University of Auckland can pursue various career paths.
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Marketing Manager: Overseeing marketing campaigns, brand strategies, and promotional activities to meet organizational objectives.
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Digital Marketing Specialist: Planning and executing digital marketing strategies, including SEO, content marketing, social media, and online advertising.
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Market Research Analyst: Conducting market research, analyzing consumer behavior, and providing insights to guide strategic marketing decisions.
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Brand Manager: Developing and managing brand strategies to enhance brand equity and consumer engagement.
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Product Manager: Managing product lifecycle, market positioning, and developing strategies for product launches and market penetration.
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Advertising or Media Manager: Planning and executing advertising campaigns, media buying, and managing relationships with advertising agencies.
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Customer Relationship Manager: Overseeing customer retention strategies, loyalty programs, and enhancing customer experience.
