Master of Medical Engineering Med Devices and Technologies
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Master of Business Analytics - Marketing
Auckland
INTAKE: April
Program Overview
The Master of Business Analytics program at the University of Auckland, specializing in Marketing, combines analytical skills with strategic marketing knowledge, preparing students to leverage data-driven insights in designing effective marketing strategies.
Curriculum: The curriculum of the Master of Business Analytics with a focus on Marketing at the University of Auckland integrates core business analytics courses with specialized marketing modules. Students gain expertise in statistical analysis, data mining, machine learning, while also studying marketing analytics, consumer behavior analysis, digital marketing, and market research methodologies.
Research Focus: The program emphasizes applying analytics to marketing contexts, offering opportunities for students to engage in research projects focusing on marketing data analysis, customer segmentation, predictive modeling, market trend analysis, and the use of analytics tools for decision-making in marketing strategies.
Industry Engagement: The University of Auckland fosters industry engagement through collaborations with businesses, providing students with opportunities for internships, industry projects, or consulting assignments in marketing analytics. Students gain practical experience working on real marketing challenges in diverse sectors.
Global Perspective: The Master of Business Analytics - Marketing program integrates a global perspective by addressing international marketing trends, cross-cultural consumer behavior, and global market analysis. Students explore case studies and projects that span across different international markets.
Location
Auckland
Score
IELTS 6.5
Tuition Fee
NZD 41381
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with no band below 6.
- TOEFL: Overall score of 90 with no individual section below 21.
- PTE: Overall score of 58, with a minimum of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Auckland offers various scholarships specifically designed to support and encourage international students in their academic pursuits. These scholarships aim to attract high-achieving students from around the world and provide financial assistance to help them achieve their educational goals at the university.
Merit-Based Scholarships: The University of Auckland offers merit-based scholarships recognizing academic excellence. These scholarships are awarded to students with outstanding academic achievements in their previous studies, supporting them throughout their undergraduate or postgraduate programs.
Need-Based Grants: For students facing financial challenges, the university provides need-based grants to assist with tuition fees or living expenses. These grants aim to ensure that deserving students have the opportunity to pursue their education without financial constraints.
Research Scholarships: The university also offers research scholarships for international students interested in pursuing research-based programs. These scholarships support students engaged in innovative research projects and contribute to the university's academic research endeavors.
Country-Specific Awards: Additionally, the University of Auckland provides scholarships specifically designated for students from certain countries. These awards aim to promote cultural diversity and international collaboration by attracting students from diverse geographical backgrounds.
Graduates from the Master of Business Analytics program specializing in Marketing at the University of Auckland have various career pathways.
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Marketing Analyst/Consultant: Graduates can work as marketing analysts or consultants, employing analytics to assess market trends, consumer behavior, and providing insights for strategic marketing decisions.
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Digital Marketing Specialist: Opportunities exist in digital marketing roles where graduates can use analytics tools to optimize digital campaigns, analyze online consumer behavior, and manage digital marketing strategies.
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Market Research Analyst: Careers are available in market research firms or corporations, where graduates conduct market research, analyze data, and provide actionable insights to support marketing strategies.
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Brand Manager: Graduates may work as brand managers, utilizing analytics to understand brand performance, consumer sentiment, and devise strategies for brand enhancement.
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Product Manager: Roles as product managers involve using data analytics to understand consumer needs, market gaps, and optimize product development and marketing strategies.
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Marketing Analytics Specialist: Opportunities in roles specifically focused on marketing analytics, where graduates apply statistical techniques and models to interpret marketing data for business impact.
