BBA Global Management
Skema Business School, situated in France, offers a comprehensive BBA Global Management...
MSc in Digital Marketing
Sophia Antipolis
INTAKE: Jan & Sept
Program Overview
The two-year MSc in Digital Marketing at Skema Business School provides an extensive and in-depth exploration of digital marketing principles and strategies. It focuses on developing comprehensive skills required to navigate the complex and evolving landscape of digital marketing, including advanced concepts in SEO, social media, analytics, and consumer behavior in the digital sphere.
Curriculum: Skema's program features a comprehensive curriculum covering a broad spectrum of subjects, encompassing Advanced Digital Marketing Strategies, Social Media Management, Search Engine Optimization (SEO), Data Analytics, E-commerce Strategies, Content Creation, and Consumer Behavior in the Digital Era. The curriculum seamlessly integrates theoretical knowledge with practical applications through case studies, simulations, and real-world projects.
Research Focus: Skema Business School emphasizes a strong research focus, encouraging students to engage in critical analysis and innovative research initiatives within the realm of digital marketing. Faculty members, esteemed for their expertise, actively involve students in cutting-edge research projects, fostering analytical thinking and problem-solving skills essential for success in digital marketing careers.
Industry Engagement: Skema fosters robust connections with industry leaders, digital marketing agencies, and tech firms, providing students with abundant opportunities for practical exposure. Through internships, workshops, guest lectures, and networking events, students engage with industry professionals, gaining insights into industry trends, best practices, and challenges in digital marketing.
Global Perspective: The MSc in Digital Marketing integrates a global perspective into its curriculum, acknowledging the universal application of digital marketing strategies across diverse markets and cultural contexts. Skema's international campuses and diverse student body create an inclusive global learning environment, preparing students to execute digital marketing campaigns effectively in a globalized world.
Location
Sophia Antipolis
Score
IELTS 6.5
Tuition Fee
€ 17500
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Skema Business School is supporting the academic aspirations of international students through a range of scholarships designed to recognize excellence, promote diversity, and assist in funding their education. These scholarships are aimed at easing the financial burden and fostering a diverse student body.
Merit-Based Scholarships: Skema offers merit-based scholarships that recognize exceptional academic achievements among international students. These scholarships are awarded based on academic performance, leadership potential, extracurricular activities, and other outstanding accomplishments.
Need-Based Scholarships: The institution provides need-based scholarships to support students with demonstrated financial need. These scholarships are intended to assist deserving candidates who require financial aid to pursue their studies at Skema Business School.
Diversity and Inclusion Scholarships: Skema actively promotes diversity and inclusion by offering scholarships to students from diverse backgrounds, cultures, and regions. These scholarships aim to create a multicultural learning environment by supporting students who contribute to the diversity of the student body.
Specialized Scholarships: Additionally, Skema provides specialized scholarships targeting specific fields of study, research interests, or industries. These scholarships may be aligned with particular programs, disciplines, or sectors where there is a demand for skilled professionals.
Graduates of the two-year MSc in Digital Marketing program from Skema Business School have diverse career pathways available to them.
Digital Marketing Strategist/Director: Graduates can pursue roles as digital marketing strategists or directors, overseeing comprehensive digital marketing strategies, and managing multidimensional campaigns.
Data Analyst/Marketing Analyst: Proficiency in analytics allows graduates to work as data analysts or marketing analysts, interpreting data insights to make informed decisions and optimize marketing strategies.
Digital Marketing Consultant: Graduates can become digital marketing consultants, offering specialized expertise to companies seeking guidance in digital marketing strategies and execution.
E-commerce Manager/Director: Understanding e-commerce strategies prepares graduates for roles as e-commerce managers or directors, overseeing online sales strategies and managing e-commerce platforms.
Content Marketing Manager/Strategist: Expertise in content marketing enables graduates to work as content marketing managers or strategists, creating compelling content strategies to engage and convert audiences.
Social Media Manager/Strategist: Graduates can pursue roles as social media managers or strategists, developing and executing social media strategies to enhance brand visibility and engagement.
