BBA Global Management
Skema Business School, situated in France, offers a comprehensive BBA Global Management...
MSc in Digital Marketing
Sophia Antipolis
INTAKE: Jan & Sept
Program Overview
The one-year MSc in Digital Marketing at Skema Business School provides a comprehensive understanding of digital marketing frameworks, tools, and strategies. It focuses on developing skills necessary to navigate the dynamic landscape of online marketing, including social media, SEO, analytics, and consumer behavior in the digital realm.
Curriculum: Skema's program features a comprehensive curriculum covering a wide spectrum of subjects, including Digital Marketing Strategy, Social Media Marketing, Search Engine Optimization (SEO), Web Analytics, E-commerce, Content Marketing, and Consumer Behavior in the Digital Age. The curriculum amalgamates theoretical knowledge with practical applications through case studies and real-world projects.
Research Focus: Skema Business School emphasizes a robust research focus, encouraging students to engage in critical analysis and innovative research initiatives within the realm of digital marketing. Faculty members, recognized for their expertise, actively involve students in research projects, fostering analytical thinking and problem-solving skills crucial for success in digital marketing careers.
Industry Engagement: Skema fosters strong connections with industry leaders, digital marketing agencies, and tech firms, offering students numerous opportunities for practical exposure. Through internships, industry-specific workshops, guest lectures, and networking events, students interact with professionals, gaining insights into industry trends, best practices, and challenges in digital marketing.
Global Perspective: The MSc in Digital Marketing integrates a global perspective into its curriculum, acknowledging the universal nature of digital marketing strategies and practices. Skema's international campuses and diverse student body create a global learning environment, preparing students to execute digital marketing campaigns across various cultural and global contexts.
Location
Sophia Antipolis
Score
IELTS 6.5
Tuition Fee
€ 18000
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Skema Business School is supporting the academic aspirations of international students through a range of scholarships designed to recognize excellence, promote diversity, and assist in funding their education. These scholarships are aimed at easing the financial burden and fostering a diverse student body.
Merit-Based Scholarships: Skema offers merit-based scholarships that recognize exceptional academic achievements among international students. These scholarships are awarded based on academic performance, leadership potential, extracurricular activities, and other outstanding accomplishments.
Need-Based Scholarships: The institution provides need-based scholarships to support students with demonstrated financial need. These scholarships are intended to assist deserving candidates who require financial aid to pursue their studies at Skema Business School.
Diversity and Inclusion Scholarships: Skema actively promotes diversity and inclusion by offering scholarships to students from diverse backgrounds, cultures, and regions. These scholarships aim to create a multicultural learning environment by supporting students who contribute to the diversity of the student body.
Specialized Scholarships: Additionally, Skema provides specialized scholarships targeting specific fields of study, research interests, or industries. These scholarships may be aligned with particular programs, disciplines, or sectors where there is a demand for skilled professionals.
Graduates of the one-year MSc in Digital Marketing program from Skema Business School have diverse career pathways available to them.
Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing online marketing campaigns, analyzing data, and implementing strategies to enhance brand visibility and engagement.
Social Media Manager/Strategist: Proficiency in social media equips graduates to become social media managers/strategists, creating content, managing social media platforms, and engaging audiences effectively.
SEO Specialist/Consultant: Graduates can work as SEO specialists or consultants, optimizing websites for search engines and devising strategies to improve website rankings and visibility.
Digital Analyst: Understanding web analytics prepares graduates for roles as digital analysts, interpreting data insights to make informed decisions in digital marketing campaigns.
E-commerce Manager: Graduates can become e-commerce managers, overseeing online sales strategies, website functionality, and user experience to drive online sales growth.
Content Marketing Strategist: Expertise in content marketing allows graduates to work as content marketing strategists, creating compelling content strategies to attract and retain audiences.
