BBA Global Management
Skema Business School, situated in France, offers a comprehensive BBA Global Management...
MSc in International Marketing & Business Development
Sophia Antipolis, Lille, Paris
INTAKE: Jan & Sept
Program Overview
The MSc in International Marketing & Business Development at Skema Business School is an intensive two-year program designed to equip students with robust skills and strategic insights essential for success in international marketing and business expansion. It focuses on developing a deep understanding of global markets, strategic marketing, and innovative business development strategies.
Curriculum: Skema's program curriculum is meticulously structured to combine theoretical knowledge with practical applications. Courses cover a broad spectrum of subjects, including International Marketing Strategies, Market Entry Techniques, Consumer Behavior Analysis, Global Business Development, and Advanced Digital Marketing. The curriculum emphasizes experiential learning through case studies, simulations, and real-world projects to enhance practical skills.
Research Focus: Skema Business School maintains a strong emphasis on research, fostering an environment where students engage in cutting-edge research initiatives. Faculty members, renowned for their expertise, actively involve students in research projects, encouraging critical thinking and problem-solving skills crucial for success in the global business landscape.
Industry Engagement: The program establishes robust connections with industry leaders, offering students numerous opportunities to engage with prominent companies. Through internships, guest lectures, workshops, and networking events, students gain insights into current industry trends, challenges, and best practices. This direct interaction bridges the gap between academia and industry, enhancing students' practical knowledge and employability.
Global Perspective: Skema Business School integrates a global perspective into the fabric of its program. With campuses across the world and a diverse student body representing various nationalities, the MSc in International Marketing & Business Development provides an immersive global experience. Embracing cultural diversity, the program offers a unique environment for students to collaborate and learn in a multicultural setting, preparing them to navigate the complexities of the global marketplace effectively.
Location
Sophia Antipolis, Lille, Paris
Score
IELTS 6.5
Tuition Fee
€ 17500
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Skema Business School is supporting the academic aspirations of international students through a range of scholarships designed to recognize excellence, promote diversity, and assist in funding their education. These scholarships are aimed at easing the financial burden and fostering a diverse student body.
Merit-Based Scholarships: Skema offers merit-based scholarships that recognize exceptional academic achievements among international students. These scholarships are awarded based on academic performance, leadership potential, extracurricular activities, and other outstanding accomplishments.
Need-Based Scholarships: The institution provides need-based scholarships to support students with demonstrated financial need. These scholarships are intended to assist deserving candidates who require financial aid to pursue their studies at Skema Business School.
Diversity and Inclusion Scholarships: Skema actively promotes diversity and inclusion by offering scholarships to students from diverse backgrounds, cultures, and regions. These scholarships aim to create a multicultural learning environment by supporting students who contribute to the diversity of the student body.
Specialized Scholarships: Additionally, Skema provides specialized scholarships targeting specific fields of study, research interests, or industries. These scholarships may be aligned with particular programs, disciplines, or sectors where there is a demand for skilled professionals.
Graduates from the two-year MSc in International Marketing & Business Development program at Skema Business School are well-equipped with a diverse skill set that opens doors to a multitude of promising career opportunities in the global business landscape.
International Marketing Manager: Armed with comprehensive knowledge of international marketing strategies and consumer behavior, graduates can pursue roles as international marketing managers. They oversee global marketing campaigns, analyze market trends, and develop strategies to maximize market penetration and brand presence across various regions.
Business Development Director: With expertise in identifying and capitalizing on business opportunities in diverse markets, graduates are poised for roles as business development directors. They strategize and lead initiatives for market expansion, establish partnerships, and drive growth for organizations operating on a global scale.
Global Sales Director: Graduates can excel in positions as global sales directors, leveraging their understanding of international markets and negotiation skills. They oversee international sales teams, manage client relationships across borders, and formulate strategies to achieve sales targets in diverse markets.
Market Research Analyst Manager: Proficiency in analyzing market trends and consumer behavior positions graduates for roles as market research analyst managers. They lead teams to gather and interpret market data, providing valuable insights to support strategic decision-making for product development and market positioning.
International Trade and Export Manager: Graduates with a deep understanding of global trade dynamics can pursue careers as international trade and export managers. They navigate international trade regulations, manage logistics, and strategize to optimize cross-border transactions for companies engaged in global trade.
Digital Marketing Strategist: In an increasingly digital business environment, graduates can excel as digital marketing strategists. They develop and execute comprehensive digital marketing campaigns, utilize analytics to optimize online presence, and leverage various digital platforms for global reach and engagement.
