BBA Global Management
Skema Business School, situated in France, offers a comprehensive BBA Global Management...
MSc in International Marketing & Business Development
Sophia Antipolis, Lille, Paris
INTAKE: Jan & Sept
Program Overview
The MSc in International Marketing & Business Development at Skema Business School is a comprehensive program designed to equip students with the skills and knowledge necessary to thrive in the dynamic world of international marketing and business expansion. It focuses on fostering a deep understanding of global markets, strategic marketing, and business development techniques.
Curriculum: The program's curriculum is meticulously crafted, integrating theoretical knowledge with practical applications. Courses cover a wide array of subjects such as International Marketing Strategies, Consumer Behavior Analysis, Market Entry Strategies, Global Business Development, and Digital Marketing. The curriculum emphasizes experiential learning through case studies, simulations, and real-world projects.
Research Focus: Skema Business School emphasizes a strong research focus, encouraging students to engage in cutting-edge research initiatives. Faculty members, renowned for their expertise in various fields, actively involve students in research projects, fostering critical thinking and problem-solving skills essential for success in the global business landscape.
Industry Engagement: The program maintains strong ties with industry leaders, facilitating numerous opportunities for students to engage with prominent companies through internships, guest lectures, and networking events. This direct interaction enables students to gain insights into current industry trends, challenges, and best practices, enhancing their practical knowledge and employability.
Global Perspective: Skema's international outlook is embedded in the program's DNA. With campuses across the globe and a diverse student body representing numerous nationalities, the MSc in International Marketing & Business Development provides a truly global perspective. Cultural diversity is embraced, offering students a unique opportunity to collaborate and learn in a multicultural environment, preparing them to navigate the complexities of the global marketplace effectively.
Location
Sophia Antipolis, Lille, Paris
Score
IELTS 6.5
Tuition Fee
€ 18000
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Skema Business School is supporting the academic aspirations of international students through a range of scholarships designed to recognize excellence, promote diversity, and assist in funding their education. These scholarships are aimed at easing the financial burden and fostering a diverse student body.
Merit-Based Scholarships: Skema offers merit-based scholarships that recognize exceptional academic achievements among international students. These scholarships are awarded based on academic performance, leadership potential, extracurricular activities, and other outstanding accomplishments.
Need-Based Scholarships: The institution provides need-based scholarships to support students with demonstrated financial need. These scholarships are intended to assist deserving candidates who require financial aid to pursue their studies at Skema Business School.
Diversity and Inclusion Scholarships: Skema actively promotes diversity and inclusion by offering scholarships to students from diverse backgrounds, cultures, and regions. These scholarships aim to create a multicultural learning environment by supporting students who contribute to the diversity of the student body.
Specialized Scholarships: Additionally, Skema provides specialized scholarships targeting specific fields of study, research interests, or industries. These scholarships may be aligned with particular programs, disciplines, or sectors where there is a demand for skilled professionals.
The MSc in International Marketing & Business Development program at Skema Business School is designed to prepare students for diverse and promising career pathways in the global business arena. With a strong emphasis on practical skills and theoretical knowledge, graduates of this program are well-equipped to pursue various rewarding career options in the field.
Marketing Manager: Graduates of this program are primed to step into roles as marketing managers, where they can leverage their strategic marketing knowledge and business development skills to create and implement effective marketing strategies for multinational corporations or start-ups. They analyze market trends, consumer behavior, and competition to drive business growth.
Business Development Specialist: With a deep understanding of global markets and business expansion strategies, graduates can excel as business development specialists. Their expertise in identifying new market opportunities, establishing partnerships, and implementing market entry strategies is highly sought after by companies aiming for international expansion.
International Sales Executive: The program equips students with the necessary skills to excel in sales roles on an international scale. Graduates can pursue careers as international sales executives, managing sales operations across different countries, negotiating deals, and fostering relationships with clients from diverse cultural backgrounds.
Market Research Analyst: A career as a market research analyst beckons for graduates adept at analyzing market trends, consumer behavior, and competitor strategies. Their ability to gather and interpret data provides valuable insights to companies, guiding strategic decision-making in product development and market positioning.
Digital Marketing Specialist: In an increasingly digital world, expertise in digital marketing is invaluable. Graduates can thrive as digital marketing specialists, implementing and managing online marketing campaigns, optimizing digital channels, and utilizing data analytics to maximize online visibility and reach.
International Trade Specialist: Proficiency in understanding global markets and trade dynamics makes graduates well-suited for roles as international trade specialists. They navigate complex international trade regulations, manage logistics, and facilitate cross-border transactions for companies engaged in global trade.
