BBA Global Bachelor in Business Administration
NEOMA Business School offers a comprehensive Global Bachelor in Business Administration...
MSc Marketing - Luxury Marketing
Rouen
INTAKE: October
Program Overview
NEOMA Business School offers an extensive 2-year Master of Science (MSc) in Marketing specializing in Luxury Marketing. This program is meticulously designed to provide students with an in-depth understanding and advanced skills in crafting marketing strategies tailored specifically for the luxury industry.
Curriculum: The MSc in Marketing - Luxury Marketing curriculum at NEOMA Business School encompasses a broad range of subjects including luxury brand management, consumer behavior in luxury markets, luxury market analysis, retailing in the luxury sector, and luxury communication strategies. The coursework integrates theoretical concepts with practical applications through case studies, industry projects, and simulations addressing luxury marketing challenges.
Research Focus: While emphasizing practical application, the program may include research-oriented projects. Students might engage in research assignments exploring luxury consumer behavior, brand perception in the luxury segment, market dynamics affecting luxury goods, or evaluating the effectiveness of luxury marketing campaigns, fostering critical thinking and research skills in luxury marketing.
Industry Engagement: NEOMA Business School fosters strong ties with the luxury industry. The MSc program facilitates industry engagement through internships, workshops conducted by luxury marketing professionals, and collaborative projects with luxury brands or agencies. These engagements offer students exposure to the exclusive world of luxury marketing practices and networking opportunities.
Global Perspective: The MSc in Marketing program integrates a global perspective by addressing luxury marketing practices in an international context. It includes modules focusing on global luxury markets, cross-cultural luxury consumer behavior, international luxury retail strategies, and luxury brand positioning across diverse markets. The program encourages international experiences through study tours and collaborations with global luxury brands.
Location
Rouen
Score
IELTS 6.5
Tuition Fee
€ 14050
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
NEOMA Business School is supporting international students through various scholarship opportunities aimed at fostering academic excellence and diversity within its student body.
- Merit-Based Scholarships: NEOMA offers scholarships based on academic excellence, rewarding high-achieving students with outstanding academic records.
- Need-Based Scholarships: Financial aid and scholarships are available for students with demonstrated financial need, ensuring that deserving candidates have access to quality education.
- Diversity Scholarships: NEOMA values diversity and offers scholarships aimed at promoting cultural diversity among its student community.
- Country-Specific Scholarships: Some scholarships are specifically tailored for students from certain countries, encouraging global representation within the student body.
- Program-Specific Scholarships: Certain scholarships are dedicated to students applying to specific programs or disciplines, supporting individuals pursuing particular fields of study.
Graduates from NEOMA's MSc in Marketing - Luxury Marketing program can pursue various career paths.
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Luxury Brand Manager: Roles involve strategic management and development of luxury brands, maintaining brand exclusivity, and creating unique experiences for luxury consumers.
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Luxury Marketing Manager: Careers involve designing and implementing marketing strategies tailored for luxury goods or services, managing luxury product launches, and executing effective communication strategies for luxury brands.
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Luxury Retail Manager: Graduates can work in roles managing luxury retail operations, optimizing customer experience, and upholding the luxury brand's image within retail settings.
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Luxury Market Research Analyst: Opportunities exist in roles conducting market research, analyzing luxury consumer behaviors, identifying market trends, and providing insights to support luxury marketing strategies.
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Luxury Communication Specialist: Roles involve developing communication strategies specific to luxury brands, managing PR activities, and maintaining brand reputation in the luxury sector.
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Luxury Business Development Manager: Graduates can work in roles focusing on expanding luxury brands into new markets, identifying business opportunities, and developing market entry strategies for luxury goods or services.
