BBA Global Bachelor in Business Administration
NEOMA Business School offers a comprehensive Global Bachelor in Business Administration...
MSc Marketing - International Brand Management
Rouen
INTAKE: October
Program Overview
NEOMA Business School offers an extensive 2-year Master of Science (MSc) in Marketing specializing in International Brand Management. This program is meticulously designed to provide students with a comprehensive understanding and advanced skills in managing and developing brands on an international scale.
Curriculum: The MSc in Marketing - International Brand Management curriculum at NEOMA Business School encompasses a wide array of subjects including brand strategy, consumer behavior analysis, market research, brand communication, international marketing, and brand analytics. The coursework integrates theoretical concepts with practical applications through case studies, simulations, and industry-oriented projects.
Research Focus: While emphasizing practical application, the program may incorporate research-oriented projects. Students might engage in research assignments exploring brand perception, market trends influencing branding strategies, consumer insights, or evaluating the impact of international branding campaigns, fostering critical thinking and research skills in brand management.
Industry Engagement: NEOMA Business School emphasizes robust connections with industry partners. The MSc program facilitates industry engagement through internships, workshops led by branding professionals, and collaborative projects with branding agencies or multinational corporations. These engagements offer students exposure to real-world brand management practices and networking opportunities.
Global Perspective: The MSc in Marketing program integrates a global perspective by addressing brand management practices in an international context. It includes modules focusing on global branding strategies, cross-cultural consumer behavior, international market entry strategies, and managing brands across diverse markets. The program encourages international experiences through study tours and collaborations with global branding agencies.
Location
Rouen
Score
IELTS 6.5
Tuition Fee
€ 14050
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
NEOMA Business School is supporting international students through various scholarship opportunities aimed at fostering academic excellence and diversity within its student body.
- Merit-Based Scholarships: NEOMA offers scholarships based on academic excellence, rewarding high-achieving students with outstanding academic records.
- Need-Based Scholarships: Financial aid and scholarships are available for students with demonstrated financial need, ensuring that deserving candidates have access to quality education.
- Diversity Scholarships: NEOMA values diversity and offers scholarships aimed at promoting cultural diversity among its student community.
- Country-Specific Scholarships: Some scholarships are specifically tailored for students from certain countries, encouraging global representation within the student body.
- Program-Specific Scholarships: Certain scholarships are dedicated to students applying to specific programs or disciplines, supporting individuals pursuing particular fields of study.
Graduates from NEOMA's MSc in Marketing - International Brand Management program can pursue various career paths.
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Brand Manager: Roles involve developing and implementing brand strategies, managing brand portfolios, and ensuring brand consistency across international markets for corporations or branding agencies.
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Marketing Manager: Careers involve overseeing marketing campaigns, devising marketing strategies, and executing branding initiatives within organizations or marketing agencies.
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Product Manager: Graduates can work in roles managing product development, defining product positioning, and coordinating branding efforts for new products or product lines.
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Brand Strategist/Consultant: Opportunities exist in roles advising companies on brand positioning, conducting market research, and devising strategies for brand enhancement or brand revitalization.
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Digital Brand Manager: Roles involve managing the digital presence of brands, executing digital marketing campaigns, and maintaining brand identity across various digital platforms.
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International Marketing Manager: Graduates can work in roles focusing on expanding brands into global markets, formulating global marketing strategies, and managing brand adaptation to diverse cultures and markets.
