BBA Global Bachelor in Business Administration
NEOMA Business School offers a comprehensive Global Bachelor in Business Administration...
MSc Marketing - Digital & Data Marketing
Rouen
INTAKE: October
Program Overview
NEOMA Business School offers an extensive 2-year Master of Science (MSc) in Marketing specializing in Digital & Data Marketing. This program is meticulously crafted to provide students with a comprehensive understanding and advanced skills in utilizing digital platforms and data analytics within marketing strategies.
Curriculum: The MSc in Marketing - Digital & Data Marketing curriculum at NEOMA Business School encompasses a diverse range of subjects including digital marketing strategies, social media marketing, consumer behavior analysis, data analytics, marketing automation, and e-commerce. The coursework integrates theoretical concepts with practical applications through case studies, simulations, and industry-relevant projects.
Research Focus: While emphasizing practical application, the program may incorporate research-oriented projects. Students might engage in research assignments exploring digital marketing trends, consumer behavior insights through data analysis, effective use of marketing technologies, or evaluating the impact of digital campaigns, fostering critical thinking and research skills in marketing.
Industry Engagement: NEOMA Business School emphasizes strong ties with industry partners. The MSc program facilitates industry engagement through internships, guest lectures by marketing professionals, and collaborative projects with marketing agencies or technology firms. These engagements provide students with hands-on exposure to real-world marketing scenarios and valuable networking opportunities.
Global Perspective: The MSc in Marketing program integrates a global perspective by addressing marketing challenges and practices in an international context. It includes modules focusing on global consumer behavior, cross-cultural marketing strategies, international digital market trends, and market entry strategies. The program encourages international experiences through study tours and collaborations with global marketing agencies.
Location
Rouen
Score
IELTS 6.5
Tuition Fee
€ 14050
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
NEOMA Business School is supporting international students through various scholarship opportunities aimed at fostering academic excellence and diversity within its student body.
- Merit-Based Scholarships: NEOMA offers scholarships based on academic excellence, rewarding high-achieving students with outstanding academic records.
- Need-Based Scholarships: Financial aid and scholarships are available for students with demonstrated financial need, ensuring that deserving candidates have access to quality education.
- Diversity Scholarships: NEOMA values diversity and offers scholarships aimed at promoting cultural diversity among its student community.
- Country-Specific Scholarships: Some scholarships are specifically tailored for students from certain countries, encouraging global representation within the student body.
- Program-Specific Scholarships: Certain scholarships are dedicated to students applying to specific programs or disciplines, supporting individuals pursuing particular fields of study.
Graduates from NEOMA's MSc in Marketing - Digital & Data Marketing program can pursue various career paths.
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Digital Marketing Manager: Roles involve developing and implementing digital marketing strategies, managing online campaigns, and optimizing digital channels for brands or agencies.
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Data Analyst/Marketing Analyst: Careers involve analyzing marketing data, interpreting consumer behavior insights, and using data-driven strategies for marketing decision-making.
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Social Media Manager: Graduates can work in roles managing brand presence on social media platforms, creating engaging content, and executing social media campaigns.
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E-commerce Manager: Opportunities exist in roles managing online sales platforms, optimizing user experience, and driving e-commerce growth for businesses.
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Digital Marketing Consultant: Roles involve advising companies on digital marketing strategies, recommending technological solutions, and conducting market research for digital marketing initiatives.
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Marketing Automation Specialist: Graduates can work in roles automating marketing processes, implementing CRM systems, and optimizing marketing workflows.
