Bachelor of International Computer Science
The Bachelor of International Computer Science at EPITA- Graduate School of Computer Sc...
MSc in Artificial Intelligence for Marketing Strategy
Paris
INTAKE: Mar & Sept
Program Overview
EPITA offers an innovative Master of Science (MSc) program specializing in Artificial Intelligence for Marketing Strategy. This program uniquely combines the realms of artificial intelligence (AI) and marketing, equipping students with expertise in leveraging AI technologies to drive marketing strategies and decision-making.
Curriculum: The MSc in Artificial Intelligence for Marketing Strategy at EPITA features a comprehensive curriculum encompassing AI fundamentals, machine learning, data analysis, consumer behavior analysis, predictive modeling, marketing analytics, and digital marketing strategies. The program integrates theoretical concepts with practical applications in AI tools and marketing frameworks.
Research Focus: EPITA emphasizes research in AI applications within marketing contexts. Students are encouraged to engage in research projects exploring AI-driven marketing techniques, personalized marketing strategies, recommendation systems, sentiment analysis, and the impact of AI on consumer behavior. Faculty members, experts in AI and marketing, guide students in conducting research contributing to the evolution of AI in marketing.
Industry Engagement: The program fosters strong connections with industry partners, enabling students to gain practical experience through internships, industry projects, and collaborations with marketing agencies and technology companies. Students work on real-world marketing challenges, applying AI techniques to analyze consumer data, optimize campaigns, and enhance marketing strategies.
Global Perspective: EPITA's AI for Marketing Strategy program integrates a global perspective by addressing marketing challenges on an international scale. The curriculum includes case studies from diverse markets, encouraging students to analyze global trends and adapt AI-driven marketing strategies to different cultural and market contexts. The program also promotes global collaboration through international projects and partnerships.
Location
Paris
Score
IELTS 6
Tuition Fee
€ 12934
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.0 to 6.5, with minimum band scores of 5.5.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
EPITA's fostering academic excellence and inclusivity is reflected in its diverse range of scholarship opportunities, ensuring that talented and deserving international students have the support they need to pursue their education at the graduate school of computer science in France.
Excellence Scholarships: EPITA extends merit-based scholarships to exceptional international students with outstanding academic records. These scholarships recognize and reward academic excellence in computer science-related fields, covering a percentage of tuition fees.
Diversity Scholarships: Emphasizing diversity and inclusion, EPITA offers scholarships to students from diverse backgrounds, cultures, and regions. These scholarships aim to foster a multicultural learning environment and support individuals who contribute to diversity on campus.
Need-Based Scholarships: EPITA provides financial aid based on students' financial needs. These scholarships assist deserving candidates who demonstrate financial hardship, ensuring that talented individuals have access to quality education regardless of their economic circumstances.
Partner Institution Scholarships: EPITA collaborates with various partner institutions worldwide and offers scholarships to students recommended by these partners. These scholarships often include tuition fee waivers or discounts for students referred by EPITA's partner universities.
Government and External Scholarships: EPITA assists students in applying for government-funded scholarships from their respective home countries. Additionally, the school provides guidance on external scholarship opportunities offered by organizations and foundations to support international students' educational journeys.
Graduates from EPITA’s MSc in Artificial Intelligence for Marketing Strategy are well-equipped for various roles in the intersection of AI and marketing.
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AI Marketing Strategist: Graduates can work as AI marketing strategists, utilizing AI-powered tools to design innovative marketing campaigns, optimize customer engagement, and enhance brand strategies.
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Data Analyst/Marketing Analyst: Opportunities exist for graduates in roles analyzing consumer data, interpreting market trends, and providing data-driven insights to drive marketing decisions.
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Digital Marketing Manager: Careers in digital marketing involve leveraging AI tools for targeted advertising, content optimization, and customer relationship management in digital spaces.
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AI Product Manager: Graduates can work on AI-based product development, collaborating with tech teams to create AI-driven marketing tools and solutions for businesses.
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Marketing Automation Specialist: Roles involve implementing AI-driven marketing automation systems, optimizing workflows, and improving marketing efficiency through AI technologies.
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Customer Insights Analyst: Graduates can analyze AI-derived insights to understand customer behavior, preferences, and sentiment, aiding in the creation of personalized marketing strategies.
