Master of Commerce (Extension)
The University of New South Wales (UNSW), located in Sydney, Australia, offers a Master...
Master of Public Relations and Advertising
Kensington - Sydney
INTAKE: Feb, May & Sep
Program Overview
The Master of Public Relations and Advertising program at the University of New South Wales (UNSW) in Sydney is designed to equip students with the knowledge and skills needed to excel in the dynamic and rapidly evolving fields of public relations and advertising.
Comprehensive Curriculum: The program offers a comprehensive curriculum that covers both theoretical concepts and practical skills relevant to public relations and advertising. Students gain insights into strategic communication, media relations, brand management, digital marketing, campaign planning, and integrated communication strategies.
Industry-Relevant Skills: The program focuses on developing industry-relevant skills that are highly sought after by employers. Students learn to create effective communication campaigns, manage relationships with stakeholders, navigate digital media landscapes, analyze audience behavior, and utilize data-driven insights for decision making.
Practical Learning Opportunities: UNSW provides students with ample opportunities for practical learning. They can work on real-world projects, participate in industry placements or internships, and collaborate with industry partners. These experiences allow students to apply their knowledge in real-world settings and build a professional network.
Industry Connections: UNSW has strong connections with industry professionals and organizations, offering students access to guest lectures, workshops, and networking events. Students can interact with industry experts, gain valuable insights, and establish connections that can enhance their career prospects.
Innovation and Creativity: The program encourages innovation and creativity in public relations and advertising practices. Students learn to think critically, develop innovative strategies, and leverage emerging technologies to create impactful communication campaigns that resonate with target audiences.
Ethical and Professional Standards: UNSW emphasizes the importance of ethical and professional standards in public relations and advertising. Students learn about ethical decision making, responsible communication practices, and the role of public relations and advertising in society. This ensures that graduates are equipped to navigate ethical challenges and contribute positively to the industry.
Collaborative Learning Environment: UNSW fosters a collaborative learning environment where students work in teams, engage in group projects, and participate in discussions and debates. This promotes the development of teamwork, communication, and leadership skills that are essential in the public relations and advertising industry.
Faculty Expertise: The program is taught by experienced faculty members who are experts in their respective fields. They bring industry knowledge, research insights, and practical experience into the classroom, providing students with valuable guidance and mentorship.
Career Support: UNSW offers comprehensive career support services to assist students in their job search and career development. This includes career counseling, resume and interview preparation, industry networking events, and access to job opportunities and internships.
Global Perspective: UNSW recognizes the global nature of public relations and advertising and provides students with a global perspective. They learn about international communication strategies, cross-cultural considerations, and the impact of globalization on the industry, preparing them for careers in a globalized world.
Location
Kensington - Sydney
Score
IELTS 7
Tuition Fee
AUD 38880
Postgraduate Entry Requirements:
Academic Qualifications: A minimum of 65% or above in the applicant's previous academic qualifications, such as a bachelor's degree or equivalent.
English Language Proficiency:
- IELTS (International English Language Testing System): Overall score of 6.5, with a minimum of 6.0 in each subtest, or equivalent.
- TOEFL (Test of English as a Foreign Language): Overall score of 94, with a minimum of 23 in listening, 23 in reading, 25 in writing, and 23 in speaking.
- PTE (Pearson Test of English): Overall score of 65, with a minimum of 54 in each subtest.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
UNSW offers a variety of scholarships to attract and assist international students.
Merit-Based Scholarships: UNSW offers merit-based scholarships to international students with exceptional academic achievements. These scholarships recognize academic excellence and provide financial support to cover tuition fees or living expenses.
Country-Specific Scholarships: Some scholarships are tailored for students from specific countries or regions. These scholarships aim to promote diversity and cultural exchange among international students.
Research Scholarships: UNSW provides research scholarships for international students pursuing postgraduate research degrees (e.g., Ph.D.). These scholarships often include a stipend to support research expenses and living costs.
Faculty/Program Scholarships: Certain faculties or academic programs at UNSW offer scholarships to attract outstanding international students interested in specific fields of study. These scholarships may cover tuition fees or provide research opportunities.
Sports and Arts Scholarships: UNSW acknowledges the talents and achievements of international students in sports and the arts. Scholarships in these categories may be available to support students with exceptional abilities.
The Master of Public Relations and Advertising program at the University of New South Wales (UNSW) in Sydney opens up exciting career opportunities in the dynamic fields of public relations and advertising.
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Public Relations Manager: Graduates can aspire to become public relations managers, responsible for planning, implementing, and managing communication strategies for organizations. They develop relationships with stakeholders, handle crisis communications, and shape public perception of the organization.
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Advertising Manager: With their expertise in advertising, graduates can pursue roles as advertising managers. They oversee the creation and execution of advertising campaigns, manage budgets, and collaborate with creative teams to develop compelling advertisements that resonate with target audiences.
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Media Relations Specialist: Graduates can excel as media relations specialists, working to maintain positive relationships with the media on behalf of organizations. They coordinate press releases, arrange interviews, and ensure that the organization's key messages are effectively communicated to the media.
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Digital Marketing Strategist: The program equips students with skills in digital marketing, making them well-suited for roles as digital marketing strategists. They develop and implement digital marketing campaigns, optimize online presence, and utilize social media platforms to engage with audiences and drive brand awareness.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for managing and developing the brand identity of an organization. They conduct market research, devise brand strategies, oversee brand messaging, and ensure brand consistency across all communication channels.
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Communication Consultant: Graduates can work as communication consultants, providing strategic advice and guidance to organizations regarding their communication efforts. They assess communication needs, develop communication plans, and offer recommendations on how to enhance brand reputation and engagement.
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Social Media Manager: With their knowledge of digital communication and social media platforms, graduates can excel as social media managers. They create engaging social media content, manage online communities, monitor brand mentions, and analyze social media data to optimize campaigns.
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Corporate Communication Specialist: Graduates can pursue roles as corporate communication specialists, focusing on internal and external communication within organizations. They develop internal communication strategies, manage employee communication, and handle external communication with stakeholders and the public.
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Market Research Analyst: Graduates can work as market research analysts, conducting research to gather insights on consumer behavior, market trends, and competitor analysis. They use data analysis techniques to provide strategic recommendations for effective communication and marketing campaigns.
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Public Affairs Officer: Graduates can pursue careers as public affairs officers, responsible for managing the relationship between organizations and government entities. They navigate public policy issues, advocate for the organization's interests, and engage in government relations.
