MSc in Management of Artificial Intelligence
The MSc in Management of Artificial Intelligence at ESSCA School of Management offers a...
MIM Marketing and Retailing
Paris, Angers, Bordeaux
INTAKE: September
Program Overview
The Master in Management (MIM) specializing in Marketing and Retailing at ESSCA School of Management is a comprehensive program designed to develop skills and expertise in marketing strategies, consumer behavior, and retail management in the contemporary business landscape.
Curriculum: The curriculum integrates courses covering marketing management, consumer insights, branding strategies, retail marketing, digital marketing, and marketing analytics. Students learn to devise effective marketing strategies aligned with consumer behavior.
Research Focus: ESSCA encourages research initiatives focusing on marketing trends, consumer behavior analysis, retail marketing innovations, brand management, and the impact of digitalization on consumer preferences.
Industry Engagement: The program emphasizes industry engagement through collaborations with leading retail companies, marketing agencies, and consumer goods firms. Students gain practical experiences through internships, projects, and workshops conducted by industry experts.
Global Perspective: Recognizing the global nature of marketing and retailing, the program adopts a global perspective. It explores international marketing strategies, cross-cultural consumer behavior, and the challenges of operating in global retail markets.
Location
Paris, Angers, Bordeaux
Score
IELTS 6.5
Tuition Fee
€ 12745
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
ESSCA School of Management is supporting international students through various scholarship opportunities. These scholarships are designed to recognize academic excellence, promote diversity, and provide financial assistance to talented individuals seeking to pursue their education at ESSCA.
Merit-Based Scholarships: ESSCA offers merit-based scholarships to outstanding international students with exceptional academic achievements. These scholarships often cover a percentage of tuition fees and are awarded based on academic records, leadership qualities, and extracurricular involvement.
Need-Based Financial Aid: The institution provides need-based financial aid to support students who demonstrate financial need. These scholarships aim to ensure that deserving candidates have access to quality education regardless of their financial background.
Diversity Scholarships: ESSCA values diversity and encourages students from various cultural, geographical, and socioeconomic backgrounds to apply. Diversity scholarships are available to promote an inclusive learning environment, fostering a global perspective among students.
Country-Specific Scholarships: In certain cases, ESSCA offers scholarships tailored to students from specific countries or regions. These scholarships are intended to attract talent from diverse parts of the world and strengthen the international community at the school.
Partner Institution Scholarships: ESSCA has partnerships with various institutions and organizations worldwide. Through these partnerships, eligible students may have access to specific scholarships or exchange programs.
Graduates of the Master in Management (MIM) specializing in Marketing and Retailing from ESSCA School of Management have a diverse skill set that prepares them for various exciting career paths in the fields of marketing, retailing, and consumer behavior.
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Brand Manager: Develops and executes strategies to build and manage brand identity, ensuring brand positioning and consumer engagement.
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Marketing Manager: Plans and implements marketing campaigns, conducts market research, and develops strategies to promote products or services.
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Retail Manager: Oversees retail operations, manages store layouts, enhances customer experiences, and implements sales strategies in retail environments.
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Digital Marketing Specialist: Focuses on digital strategies, utilizes online platforms, and implements digital marketing campaigns to reach target audiences effectively.
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Market Research Analyst: Analyzes market trends, consumer preferences, and gathers data to provide insights for businesses to make informed decisions.
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E-commerce Manager: Manages online sales platforms, implements e-commerce strategies, and optimizes user experience for online shoppers.
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Advertising Executive: Develops advertising campaigns, creates content, and manages communication strategies to promote products or services.
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Product Manager: Manages the development and launch of new products, conducts market analysis, and collaborates with various teams for product success.
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Consumer Behavior Analyst: Studies consumer behavior patterns, interprets data to understand consumer preferences, and develops strategies to influence buying decisions.
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Retail Buyer/Planner: Selects and purchases products for retail stores, analyzes consumer demand, and forecasts sales trends to make purchasing decisions.
