Master in Fashion Design Womenswear
The Master in Fashion Design Womenswear at Istituto Marangoni, France, is a comprehensi...
Bachelor in Fashion Business & Marketing Intensive
Paris
INTAKE: October
Program Overview
Istituto Marangoni, situated in France, offers an intensive Bachelor's program in Fashion Business & Marketing. Tailored for individuals passionate about the business side of the fashion industry, this program provides a comprehensive understanding of fashion business strategies, marketing techniques, and consumer behavior within the dynamic fashion landscape.
Curriculum: The Bachelor in Fashion Business & Marketing Intensive curriculum at Istituto Marangoni, France, is designed to provide a robust foundation in business principles tailored specifically for the fashion industry. It includes modules covering marketing strategies, brand management, retail operations, fashion communication, digital marketing, consumer psychology, and trend analysis. Practical workshops, case studies, and industry-relevant projects complement theoretical teachings, ensuring students gain hands-on experience.
Research Focus: The program encourages a research-centric approach, allowing students to delve into in-depth analyses of fashion market trends, consumer behavior patterns, and marketing strategies. Through research projects and assignments, students develop critical thinking skills, enabling them to decipher market dynamics and make informed strategic decisions in the fashion business and marketing domain.
Industry Engagement: Istituto Marangoni prioritizes industry engagement to provide students with practical exposure and networking opportunities within the fashion business realm. Collaborations with fashion brands, industry experts, and guest lectures from professionals offer insights into real-world practices. Internships, workshops, and industry-specific projects further bridge the gap between academia and industry, preparing students for the demands of the fashion business world.
Global Perspective: Acknowledging the global nature of the fashion industry, the Bachelor in Fashion Business & Marketing Intensive program integrates a global perspective. It attracts a diverse cohort of students from various cultural backgrounds, fostering a rich multicultural environment. This exposure equips students with the ability to navigate international markets, comprehend diverse consumer behaviors, and understand global trends shaping the fashion business landscape.
Location
Paris
Score
IELTS 6
Tuition Fee
€ 24230
Undergraduate Entry Requirements
Academic Qualification: Prospective undergraduate students are generally required to hold a high school diploma or an equivalent qualification. Typically, an undergraduate entry requirement may include a minimum of 55% or above in the qualifying examinations.
English Language Proficiency:
- IELTS Scores: Generally, an overall band score of 6.0 or 6.5 might be required for undergraduate programs, with minimum band scores of 5.5.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Istituto Marangoni acknowledges the importance of supporting talented and deserving international students pursuing education in the field of fashion and design. The institution offers various scholarships and financial aid options to assist students in their academic journey.
Merit-Based Scholarships: These scholarships are awarded to exceptional students based on their academic achievements, creative portfolio, or other merit-based criteria.
Need-Based Financial Aid: Istituto Marangoni considers financial need when providing assistance to students, offering support to those who require financial aid to pursue their education.
Country-Specific Scholarships: The institution may offer scholarships tailored to students from specific countries or regions, aiming to promote diversity and inclusivity within its student body.
Industry Partnerships and Sponsorships: Istituto Marangoni collaborates with industry partners and sponsors to provide scholarship opportunities, enabling students to access financial support while establishing connections within the fashion and design industry.
Women in Fashion Scholarships: Specific scholarships may be available to support and encourage female students pursuing careers in the fashion industry, empowering women in this field of study.
Creative Excellence Scholarships: These scholarships recognize outstanding creativity and innovation in design or artistic endeavors, encouraging students who demonstrate exceptional talent in their chosen field.
Graduates of the Bachelor's program in Fashion Business & Marketing Intensive from Istituto Marangoni, France, are poised for diverse career opportunities within the fashion industry's business and marketing sectors.
Fashion Marketing Manager: Graduates can pursue roles as marketing managers within fashion brands or retail companies, overseeing marketing campaigns, brand promotions, and digital marketing strategies to maximize brand visibility and engage consumers effectively.
Brand Strategist or Consultant: Armed with expertise in brand management, graduates can work as brand strategists or consultants, advising fashion brands on market positioning, brand identity, and strategies for brand growth and expansion.
Retail Buyer or Merchandiser: The program equips graduates with skills in retail operations and merchandising, preparing them for roles as retail buyers or merchandisers, responsible for curating collections, managing inventory, and analyzing market trends to optimize sales.
Fashion Business Entrepreneur: Graduates with entrepreneurial ambitions can establish their own fashion businesses, ranging from boutique establishments to online retail ventures, leveraging their understanding of the fashion business and marketing strategies.
Fashion Market Analyst: With proficiency in analyzing consumer behavior and market trends, graduates can pursue careers as market analysts, providing valuable insights to fashion brands or research firms, aiding in making informed business decisions.
Global Marketing Specialist: The program's global perspective prepares graduates for roles as marketing specialists targeting diverse international markets, adapting marketing strategies to different cultural and regional nuances.
Fashion Public Relations Specialist: Graduates can explore careers in fashion PR, managing communication strategies, organizing events, and fostering relationships with media to enhance brand visibility and reputation.
