Master in Fashion Design Womenswear
The Master in Fashion Design Womenswear at Istituto Marangoni, France, is a comprehensi...
Master in Fashion Promotion Communication & Media
Paris
INTAKE: Feb & Oct
Program Overview
The Master in Fashion Promotion Communication & Media program at Istituto Marangoni, France, is meticulously crafted to equip students with comprehensive knowledge and practical skills in the strategic promotion, communication, and media aspects of the fashion industry. This specialized program focuses on developing students' abilities to navigate the dynamic landscape of fashion promotion and media communication.
Curriculum: The curriculum encompasses a diverse range of subjects tailored to provide a holistic understanding of fashion promotion, communication strategies, and media dynamics within the fashion industry. Courses cover areas such as branding, public relations, digital marketing, media planning, consumer behavior analysis, and content creation. Students engage in practical projects, workshops, and industry-led assignments to apply theoretical knowledge to real-world scenarios.
Research Focus: The program emphasizes research methodologies to encourage students to analyze and explore various facets of fashion promotion and media communication. Students delve into research-driven projects focusing on market trends, audience analysis, media platforms, and emerging technologies. This research-oriented approach enables students to develop innovative strategies and effective communication campaigns in the fashion industry.
Industry Engagement: Istituto Marangoni fosters strong connections with industry professionals and entities, providing students with exposure to industry insights and practical experiences. The Master's program often incorporates guest lectures, seminars, and collaborations with marketing experts, communication agencies, fashion brands, and media organizations. This engagement facilitates networking opportunities and firsthand exposure to industry practices.
Global Perspective: The program integrates a global perspective by incorporating international trends, cultural influences, and global media landscapes into the curriculum. Students gain insights into diverse consumer behaviors and communication strategies worldwide, fostering a comprehensive understanding of the globalized nature of fashion promotion and media communication.
Location
Paris
Score
IELTS 6.5
Tuition Fee
€ 28600
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Istituto Marangoni acknowledges the importance of supporting talented and deserving international students pursuing education in the field of fashion and design. The institution offers various scholarships and financial aid options to assist students in their academic journey.
Merit-Based Scholarships: These scholarships are awarded to exceptional students based on their academic achievements, creative portfolio, or other merit-based criteria.
Need-Based Financial Aid: Istituto Marangoni considers financial need when providing assistance to students, offering support to those who require financial aid to pursue their education.
Country-Specific Scholarships: The institution may offer scholarships tailored to students from specific countries or regions, aiming to promote diversity and inclusivity within its student body.
Industry Partnerships and Sponsorships: Istituto Marangoni collaborates with industry partners and sponsors to provide scholarship opportunities, enabling students to access financial support while establishing connections within the fashion and design industry.
Women in Fashion Scholarships: Specific scholarships may be available to support and encourage female students pursuing careers in the fashion industry, empowering women in this field of study.
Creative Excellence Scholarships: These scholarships recognize outstanding creativity and innovation in design or artistic endeavors, encouraging students who demonstrate exceptional talent in their chosen field.
Graduates from the Master in Fashion Promotion Communication & Media program at Istituto Marangoni, France, possess a versatile skill set that opens up a spectrum of career opportunities in the fashion industry.
Fashion Marketing Manager: Alumni can pursue roles as fashion marketing managers, overseeing strategic marketing campaigns and brand promotion strategies for fashion companies or retailers.
Public Relations Specialist: Graduates might excel in public relations roles, managing communication strategies, and fostering relationships with media outlets, influencers, and stakeholders within the fashion industry.
Digital Marketing Strategist: Expertise in digital marketing equips graduates for roles as digital marketing strategists, devising and implementing digital campaigns for fashion brands across various online platforms.
Media Planner/Buyer: Alumni might explore careers as media planners or buyers, responsible for planning and executing media campaigns to reach target audiences effectively.
Brand Communications Manager: With a focus on brand communication strategies, graduates can thrive in roles as brand communications managers, developing and executing communication plans aligned with brand objectives.
Fashion Content Creator/Editor: Skills in content creation and editing can lead to roles as fashion content creators or editors for digital platforms, fashion publications, or social media channels.
Market Research Analyst: Graduates with expertise in consumer behavior analysis can pursue careers as market research analysts, conducting research to support strategic decision-making in the fashion industry.
Fashion Blogger or Influencer Manager: Those well-versed in digital trends might venture into roles managing fashion bloggers or influencers, fostering collaborations to promote brands or products.
Event Manager or Coordinator: Alumni might specialize in event management roles, organizing fashion events, product launches, or promotional campaigns for fashion brands.
Fashion Media Strategist: Expertise in media planning and fashion communication can lead to roles as fashion media strategists, aligning media strategies with brand positioning and objectives.
