MSc Sustainable Business Strategy
EM Normandie offers a distinguished Master of Science (MSc) program in Sustainable Busi...
MSc Marketing And Digital In Luxury And Lifestyle
Paris
INTAKE: September
Program Overview
EM Normandie offers an immersive one-year Master of Science (MSc) program in Marketing and Digital in Luxury and Lifestyle. This program is meticulously tailored to provide students with specialized knowledge and skills in marketing strategies within the luxury and lifestyle sectors, integrating the nuances of digital marketing in these exclusive industries.
Curriculum: The MSc in Marketing and Digital in Luxury and Lifestyle curriculum at EM Normandie encompasses a comprehensive range of courses covering specific aspects of luxury marketing, brand management, consumer behavior, and digital strategies in the luxury segment. Courses include luxury brand management, luxury consumer behavior, digital marketing in luxury, luxury retailing, and strategic luxury marketing. The curriculum combines theoretical teachings with practical applications through case studies and projects, fostering strategic, creative, and analytical skills essential for marketing luxury and lifestyle brands.
Research Focus: EM Normandie emphasizes research within the field of Marketing and Digital in Luxury and Lifestyle. Students have opportunities to engage in research projects exploring areas such as luxury market trends, consumer perceptions of luxury brands, digital innovations in the luxury sector, sustainability in luxury, and the evolution of luxury markets. The institution encourages critical research skills to contribute to the progression of marketing strategies in luxury and lifestyle domains.
Industry Engagement: Recognizing the importance of industry collaboration, EM Normandie actively engages with professionals from the luxury and lifestyle sectors. The program integrates industry-oriented projects, internships, and seminars conducted by practitioners in luxury marketing and brand management. Through these engagements, students gain practical insights, hands-on experience, and exposure to current industry practices, preparing them for careers in the luxury and lifestyle industries.
Global Perspective: EM Normandie aims to provide students with a global perspective in Marketing and Digital in Luxury and Lifestyle. The program integrates elements that encourage understanding the global luxury market landscape, cross-cultural consumer behavior in luxury, international luxury brand strategies, and the impact of digitalization on luxury and lifestyle businesses. This prepares students to navigate the complexities of global luxury markets and digital landscapes.
Location
Paris
Score
IELTS 6.5
Tuition Fee
€ 16500
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
EM Normandie often offers various scholarships and financial aid options to support international students pursuing their academic endeavors.
Merit-Based Scholarships: The institution may provide merit-based scholarships for international students with exceptional academic achievements. These scholarships typically recognize outstanding academic performance and may cover a portion of tuition fees or provide financial assistance.
Need-Based Financial Aid: EM Normandie might offer need-based financial aid to eligible international students facing financial constraints. These financial aid programs aim to support students who demonstrate financial need and require assistance to pursue their studies.
Country-Specific Scholarships: In some cases, EM Normandie may offer scholarships specifically designed for students from certain countries or regions. These scholarships could be based on bilateral agreements, partnerships, or initiatives aimed at fostering international cooperation.
External Scholarships and Partnerships: The institution might collaborate with external organizations, foundations, or government bodies that offer scholarships or funding opportunities for international students studying at EM Normandie. These external scholarships could be available based on various criteria such as academic excellence, specific fields of study, or cultural exchange programs.
Diversity and Inclusion Scholarships: EM Normandie may also have scholarships dedicated to promoting diversity, inclusion, and cultural exchange among its student body. These scholarships aim to support students from diverse backgrounds and contribute to a multicultural learning environment.
Graduates of EM Normandie's MSc in Marketing and Digital in Luxury and Lifestyle have various career opportunities.
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Luxury Brand Manager: Graduates can work as brand managers overseeing luxury brand strategies, positioning, and marketing campaigns for prestigious brands.
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Digital Marketing Specialist in Luxury: Careers involve managing digital marketing efforts for luxury brands, utilizing online channels to target affluent consumers and create engaging digital experiences.
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Luxury Product Manager: Opportunities exist in roles overseeing the development and marketing of luxury products, analyzing market trends, and creating strategies for product launches.
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Retail Manager in Luxury: Graduates can work in retail management roles for luxury brands, managing high-end stores, providing exceptional customer experiences, and driving sales.
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Luxury Market Research Analyst: Careers involve conducting market research, analyzing consumer behavior, and providing insights to drive luxury marketing strategies.
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Luxury Communications Manager: Roles involve managing communications and PR strategies for luxury brands, maintaining brand image and relationships with key stakeholders.
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Consultant in Luxury and Lifestyle: Graduates can work as consultants advising luxury brands on marketing strategies, brand positioning, and market entry strategies.
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E-commerce Manager in Luxury: Opportunities exist in managing e-commerce platforms for luxury brands, optimizing online sales, and enhancing digital customer experiences.
