MSc Sustainable Business Strategy
EM Normandie offers a distinguished Master of Science (MSc) program in Sustainable Busi...
MSc International Marketing And Business Development
Caen
INTAKE: September
Program Overview
EM Normandie offers an intensive one-year Master of Science (MSc) program in International Marketing and Business Development. This program is meticulously crafted to equip students with specialized knowledge and skills essential for navigating the complexities of global marketing and business expansion.
Curriculum: The MSc in International Marketing and Business Development curriculum at EM Normandie covers a wide spectrum of subjects pertinent to international marketing strategies, market analysis, business development, and global expansion. Courses include international marketing management, market entry strategies, consumer behavior analysis, digital marketing, sales techniques, and cross-cultural management. The curriculum amalgamates theoretical teachings with practical applications through case studies and projects, fostering strategic, analytical, and communication skills necessary for international marketing and business development roles.
Research Focus: EM Normandie emphasizes research within the field of International Marketing and Business Development. Students have opportunities to engage in research projects exploring areas such as global market trends, market entry strategies in emerging markets, consumer behavior in diverse cultures, digital marketing innovations, and global branding strategies. The institution nurtures critical research skills to contribute to the advancement of international marketing practices.
Industry Engagement: Recognizing the significance of industry collaboration, EM Normandie actively engages with marketing and business professionals. The program integrates industry-oriented projects, internships, and seminars conducted by practitioners in international marketing and business development. Through these engagements, students gain practical insights, hands-on experience, and exposure to current industry practices, preparing them for careers in international marketing and business expansion.
Global Perspective: EM Normandie aims to provide students with a global perspective in International Marketing and Business Development. The program integrates elements that encourage understanding global markets, cross-cultural consumer behavior, international business strategies, and the impact of globalization on marketing approaches. This prepares students to develop and implement marketing strategies effectively in diverse international business environments.
Location
Caen
Score
IELTS 6.5
Tuition Fee
€ 16500
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
EM Normandie often offers various scholarships and financial aid options to support international students pursuing their academic endeavors.
Merit-Based Scholarships: The institution may provide merit-based scholarships for international students with exceptional academic achievements. These scholarships typically recognize outstanding academic performance and may cover a portion of tuition fees or provide financial assistance.
Need-Based Financial Aid: EM Normandie might offer need-based financial aid to eligible international students facing financial constraints. These financial aid programs aim to support students who demonstrate financial need and require assistance to pursue their studies.
Country-Specific Scholarships: In some cases, EM Normandie may offer scholarships specifically designed for students from certain countries or regions. These scholarships could be based on bilateral agreements, partnerships, or initiatives aimed at fostering international cooperation.
External Scholarships and Partnerships: The institution might collaborate with external organizations, foundations, or government bodies that offer scholarships or funding opportunities for international students studying at EM Normandie. These external scholarships could be available based on various criteria such as academic excellence, specific fields of study, or cultural exchange programs.
Diversity and Inclusion Scholarships: EM Normandie may also have scholarships dedicated to promoting diversity, inclusion, and cultural exchange among its student body. These scholarships aim to support students from diverse backgrounds and contribute to a multicultural learning environment.
Graduates of EM Normandie's MSc in International Marketing and Business Development have various career opportunities.
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International Marketing Manager: Graduates can work as marketing managers overseeing global marketing strategies, branding initiatives, and market expansion plans for companies.
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Business Development Specialist: Careers involve identifying new business opportunities, establishing partnerships, and expanding market presence in international markets.
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Market Research Analyst: Opportunities exist in roles analyzing market trends, conducting market research, and providing insights for developing successful marketing strategies.
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Digital Marketing Manager: Graduates can focus on managing digital marketing campaigns, utilizing online channels to reach global audiences and drive business growth.
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International Sales Manager: Careers involve managing international sales teams, developing sales strategies, and expanding market share in global markets.
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Product Manager: Roles involve managing product portfolios, conducting market analysis, and developing strategies for product launches in international markets.
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Brand Manager: Graduates can work in roles developing and managing brand strategies, ensuring brand consistency across global markets.
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Market Entry Consultant: Opportunities exist in advising companies on market entry strategies, cultural adaptations, and navigating regulatory frameworks in new markets.
