MSc Sustainable Business Strategy
EM Normandie offers a distinguished Master of Science (MSc) program in Sustainable Busi...
MSc Marketing And Digital In Luxury Lifestyle
Paris
INTAKE: September
Program Overview
EM Normandie offers a specialized two-year Master of Science (MSc) program in Marketing and Digital in Luxury Lifestyle. This program is tailored to provide students with an in-depth understanding of marketing strategies specific to the luxury industry, emphasizing digital transformation within the luxury lifestyle sector.
Curriculum: The MSc in Marketing and Digital in Luxury Lifestyle at EM Normandie features a comprehensive curriculum covering various aspects of marketing in the luxury segment. Courses include luxury brand management, consumer behavior in luxury markets, digital marketing strategies for luxury brands, luxury retailing, and luxury communication. The curriculum integrates theoretical teachings with practical applications through case studies and projects, enabling students to develop specialized skills for marketing within the luxury lifestyle sector.
Research Focus: EM Normandie places emphasis on research within the realm of Marketing and Digital in Luxury Lifestyle. Students have opportunities to engage in research projects exploring topics such as luxury market trends, digital innovation in luxury brands, consumer perceptions of luxury, sustainable luxury, and the impact of digitalization on luxury marketing strategies. The institution encourages critical analysis and research skills to contribute to the advancement of luxury marketing practices.
Industry Engagement: Recognizing the importance of industry collaboration, EM Normandie actively engages with professionals and experts in the luxury lifestyle industry. The program integrates industry-oriented projects, internships, and seminars conducted by practitioners in luxury marketing. Through these engagements, students gain practical insights, hands-on experience, and exposure to the unique practices of the luxury lifestyle sector, preparing them for careers in luxury marketing and digitalization.
Global Perspective: EM Normandie aims to provide students with a global perspective in Marketing and Digital in Luxury Lifestyle. The program integrates elements that encourage understanding global luxury markets, cross-cultural luxury consumer behavior, international luxury brand management, and the impact of globalization on luxury marketing strategies. This prepares students to navigate the complexities of luxury markets in diverse international settings.
Location
Paris
Score
IELTS 6.5
Tuition Fee
€ 16500
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
EM Normandie often offers various scholarships and financial aid options to support international students pursuing their academic endeavors.
Merit-Based Scholarships: The institution may provide merit-based scholarships for international students with exceptional academic achievements. These scholarships typically recognize outstanding academic performance and may cover a portion of tuition fees or provide financial assistance.
Need-Based Financial Aid: EM Normandie might offer need-based financial aid to eligible international students facing financial constraints. These financial aid programs aim to support students who demonstrate financial need and require assistance to pursue their studies.
Country-Specific Scholarships: In some cases, EM Normandie may offer scholarships specifically designed for students from certain countries or regions. These scholarships could be based on bilateral agreements, partnerships, or initiatives aimed at fostering international cooperation.
External Scholarships and Partnerships: The institution might collaborate with external organizations, foundations, or government bodies that offer scholarships or funding opportunities for international students studying at EM Normandie. These external scholarships could be available based on various criteria such as academic excellence, specific fields of study, or cultural exchange programs.
Diversity and Inclusion Scholarships: EM Normandie may also have scholarships dedicated to promoting diversity, inclusion, and cultural exchange among its student body. These scholarships aim to support students from diverse backgrounds and contribute to a multicultural learning environment.
Graduates of EM Normandie's MSc in Marketing and Digital in Luxury Lifestyle have various career opportunities.
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Luxury Brand Manager: Graduates can work as brand managers overseeing the marketing and development of luxury brands, maintaining brand image and exclusivity.
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Digital Marketing Manager for Luxury Brands: Careers involve creating and implementing digital marketing strategies specifically designed for luxury brands, utilizing digital channels to reach affluent consumers.
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Luxury Retail Manager: Opportunities exist in managing retail operations for luxury brands, focusing on delivering exceptional customer experiences and brand representation.
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Luxury Lifestyle Consultant: Graduates can work as consultants advising clients or companies on luxury lifestyle trends, market positioning, and brand enhancement.
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Luxury Communications Specialist: Careers involve managing communication strategies for luxury brands, including public relations, advertising, and influencer partnerships.
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E-commerce Manager for Luxury Brands: Roles involve managing online sales platforms and creating digital experiences tailored to luxury consumers.
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Luxury Market Research Analyst: Graduates can work in roles analyzing luxury market trends, consumer behavior, and market positioning for luxury brands.
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Event Manager for Luxury Events: Opportunities exist in organizing exclusive events catering to the luxury market, creating memorable experiences for affluent clientele.
