MSc International Marketing And Business Development

Caen

 

INTAKE: September

Program Overview

EM Normandie offers a comprehensive two-year Master of Science (MSc) program in International Marketing and Business Development. This program is designed to equip students with a deep understanding of international marketing strategies and the skills necessary for successful business expansion in global markets.

Curriculum: The MSc in International Marketing and Business Development at EM Normandie presents a well-rounded curriculum covering essential aspects of international marketing, business development, and global market trends. Courses include international market analysis, strategic marketing, brand management, market entry strategies, consumer behavior, and global business development. The curriculum integrates theoretical teachings with practical applications through case studies and projects, enabling students to develop strategic and analytical skills relevant to international marketing and business development.

Research Focus: EM Normandie emphasizes research within the realm of International Marketing and Business Development. Students have opportunities to engage in research projects exploring topics such as global market trends, consumer preferences in international markets, entry strategies for new markets, innovation in international marketing, and the impact of cultural factors on business development. The institution encourages critical analysis and research skills to contribute to advancements in the field of international marketing.

Industry Engagement: Recognizing the importance of industry collaboration, EM Normandie actively engages with industry professionals and experts in international marketing and business development. The program integrates industry-oriented projects, internships, and seminars conducted by practitioners, providing students with practical insights, hands-on experience, and exposure to current industry practices. These engagements prepare students for careers in international marketing and business development by applying theoretical knowledge to real-world scenarios.

Global Perspective: EM Normandie aims to provide students with a global perspective in International Marketing and Business Development. The program integrates elements that encourage understanding global market dynamics, cross-cultural marketing strategies, international trade regulations, and the impact of globalization on business expansion strategies. This prepares students to navigate international markets and develop successful business strategies in diverse global business environments.

Pollster Education

Location

Caen

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

€ 16500

Postgraduate Entry Requirements

Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.

English Language Proficiency:

  • IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

EM Normandie often offers various scholarships and financial aid options to support international students pursuing their academic endeavors.

Merit-Based Scholarships: The institution may provide merit-based scholarships for international students with exceptional academic achievements. These scholarships typically recognize outstanding academic performance and may cover a portion of tuition fees or provide financial assistance.

Need-Based Financial Aid: EM Normandie might offer need-based financial aid to eligible international students facing financial constraints. These financial aid programs aim to support students who demonstrate financial need and require assistance to pursue their studies.

Country-Specific Scholarships: In some cases, EM Normandie may offer scholarships specifically designed for students from certain countries or regions. These scholarships could be based on bilateral agreements, partnerships, or initiatives aimed at fostering international cooperation.

External Scholarships and Partnerships: The institution might collaborate with external organizations, foundations, or government bodies that offer scholarships or funding opportunities for international students studying at EM Normandie. These external scholarships could be available based on various criteria such as academic excellence, specific fields of study, or cultural exchange programs.

Diversity and Inclusion Scholarships: EM Normandie may also have scholarships dedicated to promoting diversity, inclusion, and cultural exchange among its student body. These scholarships aim to support students from diverse backgrounds and contribute to a multicultural learning environment.

Graduates of EM Normandie's MSc in International Marketing and Business Development have various career opportunities.

  1. International Marketing Manager: Graduates can work as marketing managers developing and implementing international marketing strategies for companies expanding into global markets.

  2. Business Development Manager: Careers involve identifying new business opportunities, building partnerships, and driving growth strategies in international markets.

  3. Brand Manager: Opportunities exist in managing and developing brand strategies to maintain consistency and relevance in various international markets.

  4. Market Entry Strategist: Graduates can focus on roles strategizing and executing market entry plans for companies targeting new international markets.

  5. Global Product Manager: Careers involve managing product portfolios and global launches, adapting products for international markets.

  6. International Sales Manager: Roles involve managing sales operations in global markets, setting sales targets, and developing sales strategies.

  7. Market Research Analyst: Graduates can work in roles analyzing global market trends, consumer behavior, and competitive landscapes.

  8. International Trade Specialist: Opportunities exist in roles focusing on import/export operations, managing international trade relations, and compliance with trade regulations.


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