MSc Digital strategy and innovation

EM Normandie offers an extensive two-year Master of Science (MSc) program in Digital Strategy and Innovation. This program is tailored to equip students with advanced skills and knowledge in leveraging digital technologies and fostering innovation within business strategies.

Curriculum: The MSc in Digital Strategy and Innovation at EM Normandie features a comprehensive curriculum covering crucial aspects of digitalization and innovation. Courses include digital transformation strategies, innovation management, data analytics, disruptive technologies, e-commerce, and digital marketing. The curriculum integrates theoretical teachings with practical applications through case studies, projects, and workshops, enabling students to apply digital strategies and foster innovation in real-world scenarios.

Research Focus: EM Normandie places emphasis on research within the realm of Digital Strategy and Innovation. Students have opportunities to engage in research projects exploring emerging digital trends, innovation in business models, consumer behavior in digital markets, and the impact of technology on business strategy. The institution encourages critical analysis and research skills to contribute to advancements in digital strategies and innovation practices.

Industry Engagement: Recognizing the significance of industry collaboration, EM Normandie actively engages with industry leaders and digital innovation experts. The program integrates industry-oriented projects, internships, and seminars conducted by professionals in digital strategy and innovation. Through these engagements, students gain practical insights, hands-on experience, and exposure to cutting-edge industry practices, preparing them for careers in the digital realm.

Global Perspective: EM Normandie aims to provide students with a global perspective in Digital Strategy and Innovation. The program integrates elements that encourage understanding global digital markets, cross-cultural approaches to digital innovation, and the impact of globalization on digital business strategies. This prepares students to navigate digital strategies effectively in diverse international business environments.

Postgraduate Entry Requirements

Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.

English Language Proficiency:

• IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

EM Normandie often offers various scholarships and financial aid options to support international students pursuing their academic endeavors.

Merit-Based Scholarships: The institution may provide merit-based scholarships for international students with exceptional academic achievements. These scholarships typically recognize outstanding academic performance and may cover a portion of tuition fees or provide financial assistance.

Need-Based Financial Aid: EM Normandie might offer need-based financial aid to eligible international students facing financial constraints. These financial aid programs aim to support students who demonstrate financial need and require assistance to pursue their studies.

Country-Specific Scholarships: In some cases, EM Normandie may offer scholarships specifically designed for students from certain countries or regions. These scholarships could be based on bilateral agreements, partnerships, or initiatives aimed at fostering international cooperation.

External Scholarships and Partnerships: The institution might collaborate with external organizations, foundations, or government bodies that offer scholarships or funding opportunities for international students studying at EM Normandie. These external scholarships could be available based on various criteria such as academic excellence, specific fields of study, or cultural exchange programs.

Diversity and Inclusion Scholarships: EM Normandie may also have scholarships dedicated to promoting diversity, inclusion, and cultural exchange among its student body. These scholarships aim to support students from diverse backgrounds and contribute to a multicultural learning environment.

Graduates of EM Normandie's MSc in Digital Strategy and Innovation have diverse career opportunities.

1. Digital Strategy Consultant: Graduates can work as consultants, advising companies on digital transformation, developing and implementing digital strategies, and optimizing digital operations.

2. Innovation Manager: Careers involve leading innovation initiatives within organizations, fostering a culture of creativity, and implementing disruptive technologies for business growth.

3. Digital Marketing Manager: Graduates can focus on digital marketing roles, creating and executing online marketing strategies, utilizing data analytics for targeted campaigns.

4. E-commerce Manager: Opportunities exist in managing online platforms, optimizing user experiences, and driving sales strategies in the digital marketplace.

5. Business Intelligence Analyst: Careers involve analyzing data to provide insights into business performance, consumer behavior, and market trends for strategic decision-making.

6. Technology Entrepreneur: Graduates can venture into startups, leveraging digital innovations to create new business models or technological solutions.

7. Product Innovation Specialist: Roles involve developing and launching new digital products or services, incorporating innovative features or technologies.

8. Digital Transformation Manager: Graduates can lead organizations through digital change, implementing new technologies and processes for improved efficiency and competitiveness.