Graduate Certificate in Supply Chain Management
St. Lawrence College, located in Cornwall, Canada, offers a highly regarded Graduate Ce...
Graduate Certificate in Digital Marketing Communications
Kingston
INTAKE: Jan, May & Sept
Program Overview
The Graduate Certificate in Digital Marketing Communications program at St. Lawrence College is designed to meet the evolving demands of the digital marketing industry. This program provides students with a comprehensive understanding of digital marketing strategies, tools, and techniques, enabling them to develop effective digital marketing campaigns.
Curriculum:
Introduction to Digital Marketing:
- Overview of digital marketing and its importance in the modern business landscape
- Understanding the digital marketing ecosystem and its various channels
Digital Marketing Strategy:
- Developing effective digital marketing strategies aligned with business goals
- Identifying target audiences and creating buyer personas
- Conducting market research and competitor analysis
Social Media Marketing:
- Utilizing social media platforms for brand building and engagement
- Creating and managing social media accounts/pages
- Developing content strategies for social media channels
Search Engine Optimization (SEO):
- Understanding the fundamentals of SEO and its impact on website visibility
- Keyword research and analysis
- On-page and off-page optimization techniques
Content Marketing:
- Creating compelling and relevant content for different digital channels
- Content planning and distribution strategies
- Content optimization for search engines and user engagement
Email Marketing:
- Designing effective email marketing campaigns
- Building subscriber lists and segmenting audiences
- Analyzing email campaign performance and metrics
Digital Advertising:
- Introduction to digital advertising platforms such as Google Ads, Facebook Ads, and display advertising networks
- Developing and optimizing digital advertising campaigns
- Tracking and analyzing campaign performance
Web Analytics and Data Analysis:
- Using web analytics tools to track website performance and user behavior
- Analyzing data to derive insights and make data-driven decisions
- Reporting and presenting digital marketing performance metrics
Mobile Marketing:
- Understanding the unique aspects of mobile marketing
- Mobile advertising strategies and best practices
- Developing mobile-responsive websites and applications
Digital Marketing Campaign Planning and Execution:
- Integrating various digital marketing strategies and channels into a comprehensive campaign
- Budgeting, scheduling, and monitoring campaign performance
- Evaluating and optimizing campaign results
Location
Kingston
Score
IELTS 6.5
Tuition Fee
CAD 19666
Application Fees : CAD$ 100
Postgraduate Diploma Programs: International students interested in pursuing a postgraduate diploma program at St. Lawrence College must fulfill the following entry requirements:
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Academic Qualifications: Applicants must have completed a relevant undergraduate degree or equivalent from a recognized institution. The minimum average required is 55%, as determined by the college.
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English Language Proficiency: Similar to undergraduate diploma programs, international students need to provide evidence of their English language proficiency. The preferred English language test is IELTS, with a minimum overall band score of 6.5, and no individual component score below 6.0. Other recognized English language tests and qualifications may be accepted, subject to college verification.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as program availability and competitive demand may vary. Some programs may have additional admission criteria or prerequisites, such as interviews, portfolios, or prior work experience.
St. Lawrence College, located in Canada, is known for its commitment to providing quality education and support to students from around the world. While the college offers a wide range of services and resources to assist international students, it is important to note that St. Lawrence College does not provide scholarships specifically dedicated to international students
Graduates of the Graduate Certificate in Digital Marketing Communications program have excellent career prospects in the rapidly expanding field of digital marketing. The demand for skilled digital marketing professionals continues to grow as businesses increasingly rely on digital channels to reach their target audiences.
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Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, responsible for developing and implementing digital marketing strategies, managing campaigns across various channels, and analyzing performance metrics.
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Social Media Manager: Graduates can work as social media managers, overseeing an organization's social media presence, creating engaging content, managing online communities, and implementing social media advertising campaigns.
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Content Marketing Strategist: Graduates can specialize in content marketing, creating and executing content strategies to attract and engage target audiences, and driving brand awareness and lead generation.
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SEO Specialist: Graduates can work as search engine optimization specialists, optimizing websites and content to improve organic search visibility, increase website traffic, and enhance user experience.
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Digital Marketing Analyst: Graduates can pursue roles as digital marketing analysts, utilizing data analytics tools to track campaign performance, analyze user behavior, and make data-driven recommendations for optimizing marketing efforts.
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Digital Advertising Specialist: Graduates can specialize in digital advertising, managing and optimizing online advertising campaigns across platforms such as Google Ads, Facebook Ads, and programmatic advertising networks.
