MSc in International Business - Marketing
Institut supérieur du commerce de Paris (ISC) offers a distinguished 2-year Mast...
Bachelor in Marketing & Digital Communication
Paris
INTAKE: Mar & Sept
Program Overview
Institut supérieur du commerce de Paris (ISC) offers a comprehensive Bachelor's program in Marketing & Digital Communication. This program provides students with foundational knowledge and practical skills in marketing strategies and digital communication in the contemporary business landscape.
Curriculum: The Bachelor's program at ISC in Marketing & Digital Communication covers fundamental aspects of marketing and digital communication. Courses include marketing principles, consumer behavior, advertising and promotion, digital marketing strategies, social media management, content creation, and communication techniques. The curriculum combines theoretical learning with practical applications through case studies and projects to ensure a well-rounded educational experience.
Research Focus: ISC encourages a research-oriented approach within the field of Marketing & Digital Communication. Students have opportunities to explore research projects on digital marketing trends, consumer insights, branding strategies in the digital sphere, and the impact of technology on marketing communications. The institution emphasizes critical analysis and research skills to contribute to the advancement of marketing practices.
Industry Engagement: Recognizing the importance of industry collaboration, ISC actively engages with industry professionals and companies. The program integrates industry-relevant projects, internships, and workshops conducted by marketing and communication experts. Through these engagements, students gain practical insights, hands-on experience, and exposure to current industry practices, preparing them for careers in marketing and digital communication.
Global Perspective: ISC promotes a global perspective among its students. While focusing on marketing and digital communication principles, the program integrates elements that encourage understanding global market dynamics, cross-cultural communication strategies, and the impact of globalization on marketing practices. This prepares students to work effectively in diverse, multicultural environments within the global business landscape.
Location
Paris
Score
IELTS 6
Tuition Fee
€ 9700
Undergraduate Entry Requirements
Academic Qualification: Prospective undergraduate students are generally required to hold a high school diploma or an equivalent qualification. Typically, an undergraduate entry requirement may include a minimum of 60% or above in the qualifying examinations.
English Language Proficiency:
- IELTS Scores: Generally, an overall band score of 6.0 or 6.5 might be required for undergraduate programs, with minimum band scores of 5.5.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
ISC Paris offers various scholarships and financial aid opportunities to support talented and deserving international students pursuing their academic endeavors at the institution. These scholarships aim to alleviate the financial burden and promote diversity among the student body.
1. Excellence Scholarships: ISC Paris awards Excellence Scholarships to outstanding international students with exceptional academic achievements or demonstrated leadership skills. These scholarships often cover a percentage of tuition fees, aiding students in pursuing their studies at ISC Paris.
2. Need-Based Scholarships: For students facing financial constraints, ISC Paris provides need-based scholarships designed to assist individuals who require financial support to pursue higher education. These scholarships are awarded based on the applicant's financial situation and academic merit.
3. Merit-Based Scholarships: Merit-based scholarships are granted to students who exhibit exceptional academic performance, displaying outstanding capabilities and potential in their chosen field of study. These scholarships recognize academic excellence and may offer financial assistance.
4. Country-Specific Scholarships: ISC Paris may offer scholarships specific to certain countries or regions, aiming to encourage diversity and attract talented students from various geographical areas. These scholarships may have specific eligibility criteria tied to the student's country of origin.
5. Partner Institution Scholarships: ISC Paris maintains partnerships with various institutions globally. Through these collaborations, the institution may offer scholarships to students recommended or nominated by partner universities or organizations.
Graduates of ISC's Bachelor's program in Marketing & Digital Communication have various career opportunities.
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Marketing Coordinator: Graduates can start as marketing coordinators, assisting in the development and implementation of marketing strategies and campaigns.
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Digital Marketing Assistant: Careers in digital marketing involve managing online campaigns, social media platforms, and content creation to engage audiences.
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Advertising Assistant: Graduates can work in advertising agencies, assisting in the creation and execution of advertising campaigns across various media channels.
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Social Media Manager: Careers in social media management focus on creating and managing social media content and strategies for brands.
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Market Research Assistant: Graduates can work in market research roles, gathering data and conducting analysis to provide insights into consumer behavior and market trends.
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Content Creator/Writer: Careers in content creation involve producing engaging content for websites, blogs, or social media platforms to attract and retain audiences.
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Public Relations Assistant: Graduates can work in public relations, assisting in managing the public image of companies and handling communication strategies.
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Marketing Communications Assistant: Graduates can assist in developing communication strategies and materials to promote products or services effectively.
