MSc in International Business - Marketing
Institut supérieur du commerce de Paris (ISC) offers a distinguished 2-year Mast...
MSc in International Business -Marketing
Paris
INTAKE: Jan & Sept
Program Overview
Institut supérieur du commerce de Paris (ISC) offers an intensive 1-year Master of Science (MSc) program in International Business with a specialization in Marketing. This program is specifically designed to provide students with a deep understanding of global marketing strategies, consumer behavior, and contemporary marketing practices in the international business landscape.
Curriculum: ISC's MSc in International Business - Marketing (1-Year) program features a comprehensive curriculum focusing on key areas of marketing. Core courses encompass marketing management, digital marketing strategies, brand management, consumer behavior analysis, market research methodologies, and global marketing trends. The program emphasizes practical applications through case studies, simulations, and industry projects, ensuring students acquire practical skills alongside theoretical knowledge.
Research Focus: ISC places a strong emphasis on research within the field of International Business and Marketing. Students have opportunities to engage in research projects exploring emerging trends in global marketing, consumer insights, market segmentation strategies, and the impact of globalization on marketing practices. The institution encourages critical thinking and research skills to contribute to advancements in marketing theories and practices.
Industry Engagement: Recognizing the importance of industry collaboration, ISC actively engages with leading companies and marketing professionals. The program integrates industry-oriented projects, internships, and workshops conducted by marketing experts. Through these engagements, students gain practical insights, hands-on experience, and exposure to current industry practices, preparing them for the demands of the marketing field.
Global Perspective: ISC emphasizes fostering a global perspective among its students. The program welcomes a diverse cohort of international students, creating a multicultural environment. Additionally, the curriculum integrates elements that encourage understanding global market dynamics, cross-cultural consumer behavior, and international marketing strategies. This prepares students to operate effectively in diverse global business environments.
Location
Paris
Score
IELTS 6.5
Tuition Fee
€ 15250
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
ISC Paris offers various scholarships and financial aid opportunities to support talented and deserving international students pursuing their academic endeavors at the institution. These scholarships aim to alleviate the financial burden and promote diversity among the student body.
1. Excellence Scholarships: ISC Paris awards Excellence Scholarships to outstanding international students with exceptional academic achievements or demonstrated leadership skills. These scholarships often cover a percentage of tuition fees, aiding students in pursuing their studies at ISC Paris.
2. Need-Based Scholarships: For students facing financial constraints, ISC Paris provides need-based scholarships designed to assist individuals who require financial support to pursue higher education. These scholarships are awarded based on the applicant's financial situation and academic merit.
3. Merit-Based Scholarships: Merit-based scholarships are granted to students who exhibit exceptional academic performance, displaying outstanding capabilities and potential in their chosen field of study. These scholarships recognize academic excellence and may offer financial assistance.
4. Country-Specific Scholarships: ISC Paris may offer scholarships specific to certain countries or regions, aiming to encourage diversity and attract talented students from various geographical areas. These scholarships may have specific eligibility criteria tied to the student's country of origin.
5. Partner Institution Scholarships: ISC Paris maintains partnerships with various institutions globally. Through these collaborations, the institution may offer scholarships to students recommended or nominated by partner universities or organizations.
Graduates of ISC's MSc in International Business - Marketing (1-Year) program have diverse career opportunities.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies to drive brand awareness and product sales.
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Digital Marketing Specialist: Careers in digital marketing involve leveraging online platforms, SEO strategies, and social media to promote brands and engage with customers.
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Brand Manager: Graduates can work as brand managers, overseeing brand development, positioning, and ensuring consistency across marketing channels.
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Market Research Analyst: Careers as market research analysts involve gathering and analyzing data to provide insights into consumer behavior, market trends, and competitive landscapes.
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Product Manager: Graduates can become product managers, overseeing the development and launch of products, ensuring they meet market demands and align with company objectives.
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Advertising Executive: Careers in advertising involve creating and executing advertising campaigns across various media platforms to promote products or services.
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Public Relations Specialist: Graduates can work in public relations, managing the public image of companies, handling media relations, and crisis communications.
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International Marketing Consultant: Graduates can work as consultants, advising companies on international marketing strategies, market entry, and global branding approaches.
