MSc in International Business - Marketing

Paris

 

INTAKE: September

Program Overview

Institut supérieur du commerce de Paris (ISC) offers a distinguished 2-year Master of Science (MSc) program in International Business with a specialized focus on Marketing. This program is designed to provide students with a comprehensive understanding of global business practices, strategic marketing principles, and cross-cultural management skills to thrive in the international business arena.

Curriculum: The curriculum of ISC's MSc in International Business - Marketing is meticulously crafted to cover a wide spectrum of subjects crucial for aspiring marketing professionals in the global landscape. Core courses encompass marketing strategy, consumer behavior analysis, brand management, digital marketing, market research methodologies, and international marketing practices. The program integrates case studies, projects, and practical experiences to ensure students can apply theoretical knowledge in real-world scenarios.

Research Focus: ISC places a strong emphasis on research within the field of International Business and Marketing. Students have opportunities to engage in research projects exploring contemporary marketing trends, consumer insights, market segmentation strategies, and the impact of globalization on marketing practices. The institution encourages critical thinking and analysis to contribute to advancements in marketing theories and practices.

Industry Engagement: Recognizing the significance of industry collaboration, ISC actively engages with leading companies and industry professionals. The program incorporates industry-oriented projects, internships, and workshops conducted by marketing experts. Through these engagements, students gain practical insights, hands-on experience, and exposure to current industry practices, fostering their readiness for the job market.

Global Perspective: ISC places great importance on fostering a global perspective among its students. The program welcomes a diverse cohort of international students, creating a multicultural environment. Additionally, the curriculum integrates elements that encourage understanding global market dynamics, cross-cultural communication, and international business strategies. This prepares students to navigate the complexities of global markets and operate effectively in diverse cultural settings.

Pollster Education

Location

Paris

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

€ 11700

Postgraduate Entry Requirements

Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.

English Language Proficiency:

  • IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

ISC Paris offers various scholarships and financial aid opportunities to support talented and deserving international students pursuing their academic endeavors at the institution. These scholarships aim to alleviate the financial burden and promote diversity among the student body. 

1. Excellence Scholarships: ISC Paris awards Excellence Scholarships to outstanding international students with exceptional academic achievements or demonstrated leadership skills. These scholarships often cover a percentage of tuition fees, aiding students in pursuing their studies at ISC Paris.

2. Need-Based Scholarships: For students facing financial constraints, ISC Paris provides need-based scholarships designed to assist individuals who require financial support to pursue higher education. These scholarships are awarded based on the applicant's financial situation and academic merit.

3. Merit-Based Scholarships: Merit-based scholarships are granted to students who exhibit exceptional academic performance, displaying outstanding capabilities and potential in their chosen field of study. These scholarships recognize academic excellence and may offer financial assistance.

4. Country-Specific Scholarships: ISC Paris may offer scholarships specific to certain countries or regions, aiming to encourage diversity and attract talented students from various geographical areas. These scholarships may have specific eligibility criteria tied to the student's country of origin.

5. Partner Institution Scholarships: ISC Paris maintains partnerships with various institutions globally. Through these collaborations, the institution may offer scholarships to students recommended or nominated by partner universities or organizations.

Completing the MSc in International Business with a focus on Marketing from ISC equips graduates with versatile skills, opening doors to diverse and promising career paths in the global business landscape. 

  1. Marketing Manager: Graduates can pursue roles as marketing managers, responsible for overseeing marketing strategies, campaigns, and initiatives. They lead teams, execute marketing plans, and analyze market trends to maximize brand visibility and drive sales.

  2. Brand Manager: Careers as brand managers involve developing and executing brand strategies, maintaining brand identity, and fostering brand growth. Graduates oversee marketing campaigns and ensure consistent brand messaging across various platforms.

  3. Digital Marketing Specialist: With expertise in digital marketing acquired from the program, graduates can specialize in digital marketing roles. They focus on online campaigns, social media marketing, SEO, content creation, and data-driven marketing strategies.

  4. Market Research Analyst: Graduates can pursue careers as market research analysts, gathering and analyzing data to provide insights into consumer behavior, market trends, and competitive landscapes. They play a crucial role in decision-making processes within organizations.

  5. International Business Development Manager: Those interested in international markets can pursue roles in business development. Graduates work on expanding business operations globally, identifying new markets, and establishing strategic partnerships.

  6. Product Marketing Manager: Careers as product marketing managers involve driving product strategies, launching new products, and developing marketing plans that align with product objectives. Graduates ensure products meet market needs and achieve profitability.

  7. Advertising and Public Relations Specialist: Graduates can explore careers in advertising and public relations, creating and managing communication strategies to enhance brand visibility and maintain a positive brand image.

  8. Consultant in International Marketing: Graduates can work as consultants, offering expertise in international marketing strategies to companies seeking to expand globally. They provide insights, develop market entry strategies, and guide businesses in navigating international markets.


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