MBA (EMLV Business School)
The Master of Business Administration (MBA) program at EMLV Business School, part of De...
Master in Management (Grande Ecole) - Marketing & Communication (EMLV Business School)
Paris
INTAKE: September
Program Overview
The Master in Management - Marketing & Communication program offered by EMLV Business School at De Vinci Higher Education in France is designed to equip students with strategic marketing and communication skills essential for navigating dynamic markets and engaging diverse audiences.
Curriculum: The Master in Management - Marketing & Communication curriculum covers areas such as marketing strategies, brand management, digital marketing, consumer behavior, integrated marketing communication, public relations, and market research. It integrates theoretical concepts with practical applications in marketing and communication.
Research Focus: The program may emphasize research initiatives in market trends analysis, consumer insights, digital media impact on marketing, communication strategies, or analyzing the effectiveness of various marketing channels.
Industry Engagement: De Vinci Higher Education emphasizes strong connections with industries within the Master in Management - Marketing & Communication program. Through internships, industry projects, collaborations with marketing agencies, and workshops led by marketing professionals, students gain practical insights into real-world marketing and communication practices.
Global Perspective: The program provides a global perspective by examining global marketing trends, international consumer behavior, cross-cultural communication strategies, and case studies from various industries worldwide. Modules focus on understanding marketing and communication in diverse global contexts.
Location
Paris
Score
IELTS 6.5
Tuition Fee
€ 10500
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
De Vinci Higher Education recognizes the importance of fostering diversity and academic excellence among its international student community. The institution offers various scholarship opportunities aimed at assisting deserving students with their educational expenses. These scholarships are designed to attract talented individuals from around the world and enable them to pursue their academic aspirations at De Vinci Higher Education.
1. Merit-Based Scholarships: De Vinci Higher Education provides merit-based scholarships to outstanding international students who demonstrate exceptional academic achievements, leadership qualities, and a strong their field of study. These scholarships aim to reward academic excellence and encourage students to excel in their chosen programs.
2. Need-Based Financial Aid: The institution offers need-based financial aid to eligible international students who demonstrate financial need to support their education. This assistance aims to ensure that deserving students have access to quality education irrespective of their financial constraints.
3. Specific Program Scholarships: De Vinci Higher Education may offer scholarships tailored to specific academic programs or disciplines. These scholarships are designed to attract talented individuals to particular fields of study and contribute to the advancement of those areas.
4. International Exchange Scholarships: The university promotes international exchange programs and may offer scholarships to facilitate student mobility, enabling international students to participate in exchange programs with partner institutions worldwide.
5. Research and Project Funding: For students engaged in research or innovative projects, De Vinci Higher Education may provide funding opportunities, grants, or scholarships to support their academic endeavors and contribute to groundbreaking discoveries or initiatives.
Graduates of the Master in Management - Marketing & Communication program have diverse career opportunities in the field of marketing, advertising, and communication.
-
Marketing Manager: Graduates can pursue roles developing marketing strategies, managing marketing campaigns, and overseeing product promotions.
-
Brand Manager: Careers involve managing brand identities, developing brand strategies, and enhancing brand equity.
-
Digital Marketing Specialist: Opportunities exist in roles focusing on online marketing, SEO, social media marketing, and digital advertising strategies.
-
Advertising Account Executive: Graduates may excel in roles liaising between clients and advertising agencies, developing advertising campaigns, and ensuring client satisfaction.
-
Market Research Analyst: Careers involve conducting market research, analyzing consumer behavior, and providing insights to support marketing strategies.
-
Public Relations Specialist: Opportunities exist in roles managing public relations, creating communication campaigns, and maintaining relationships with stakeholders.
-
Media Planner/Buyer: Roles involve planning and buying media space for advertising campaigns, negotiating with media outlets, and optimizing media strategies.
-
Marketing Consultant: Graduates can work in consulting roles advising businesses on marketing strategies, market positioning, and communication tactics.
