MSc Marketing & Digital Communication (EMLV Business School)

The Master of Science (MSc) in Marketing & Digital Communication program offered by EMLV Business School at De Vinci Higher Education in France is designed to equip students with expertise in modern marketing strategies, digital communication, and leveraging digital platforms for effective brand promotion.

Curriculum: The MSc in Marketing & Digital Communication curriculum covers a wide range of subjects including digital marketing, consumer behavior, branding strategies, social media marketing, content creation, analytics, and marketing communication strategies. It blends theoretical concepts with hands-on projects to prepare students for roles in marketing and digital communication.

Research Focus: The program may emphasize research initiatives in marketing trends, digital consumer behavior, social media impact on branding, content marketing strategies, or analyzing the effectiveness of digital campaigns.

Industry Engagement: De Vinci Higher Education emphasizes strong ties with industries within the MSc in Marketing & Digital Communication program. Through internships, industry projects, workshops, and collaborations with marketing agencies, students gain practical insights and exposure to real-world marketing scenarios.

Global Perspective: The program provides a global perspective by examining global marketing trends, cross-cultural marketing strategies, international brand management, and case studies from various industries worldwide. Modules focus on applying marketing and digital communication in diverse global contexts.

Postgraduate Entry Requirements

Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.

English Language Proficiency:

• IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

De Vinci Higher Education recognizes the importance of fostering diversity and academic excellence among its international student community. The institution offers various scholarship opportunities aimed at assisting deserving students with their educational expenses. These scholarships are designed to attract talented individuals from around the world and enable them to pursue their academic aspirations at De Vinci Higher Education.

1. Merit-Based Scholarships: De Vinci Higher Education provides merit-based scholarships to outstanding international students who demonstrate exceptional academic achievements, leadership qualities, and a strong their field of study. These scholarships aim to reward academic excellence and encourage students to excel in their chosen programs.

2. Need-Based Financial Aid: The institution offers need-based financial aid to eligible international students who demonstrate financial need to support their education. This assistance aims to ensure that deserving students have access to quality education irrespective of their financial constraints.

3. Specific Program Scholarships: De Vinci Higher Education may offer scholarships tailored to specific academic programs or disciplines. These scholarships are designed to attract talented individuals to particular fields of study and contribute to the advancement of those areas.

4. International Exchange Scholarships: The university promotes international exchange programs and may offer scholarships to facilitate student mobility, enabling international students to participate in exchange programs with partner institutions worldwide.

5. Research and Project Funding: For students engaged in research or innovative projects, De Vinci Higher Education may provide funding opportunities, grants, or scholarships to support their academic endeavors and contribute to groundbreaking discoveries or initiatives.

Graduates of the MSc in Marketing & Digital Communication program have diverse career opportunities in marketing, digital communication, and related fields.

1. Digital Marketing Manager: Graduates can pursue roles in managing digital marketing strategies, optimizing online campaigns, and leveraging digital platforms for brand promotion.

2. Social Media Manager: Careers in social media involve managing brand presence on social platforms, creating engaging content, and fostering community engagement.

3. Marketing Strategist: Opportunities exist in roles devising comprehensive marketing strategies, incorporating both digital and traditional marketing channels.

4. Brand Manager: Graduates may excel in roles overseeing brand development, brand positioning, and executing brand communication strategies.

5. Content Marketing Specialist: Careers involve creating compelling content strategies, producing engaging content, and measuring content performance.

6. Digital Advertising Analyst: Roles involve analyzing digital advertising campaigns, optimizing ad performance, and leveraging analytics for campaign improvements.

7. Market Research Analyst: Graduates can work in roles conducting market research, analyzing consumer behavior, and providing insights for marketing strategies.

8. PR and Communications Specialist: Opportunities exist in roles managing public relations, developing communication plans, and maintaining brand reputation.