Bachelor in Business Administration
The Bachelor in Business Administration program at College de Paris equips students wit...
MS in International Marketing
Paris
INTAKE: Feb & Sept
Program Overview
The Master of Science (MS) in International Marketing at College de Paris is a specialized program designed to provide students with a comprehensive understanding of global marketing strategies, consumer behavior, market trends, and cross-cultural business practices. The program equips students with the necessary skills to excel in the dynamic field of international marketing.
Curriculum: The curriculum of the MS in International Marketing covers a wide range of courses including international marketing strategies, market research, digital marketing, brand management, consumer behavior, global business, and cross-cultural communication. It integrates theoretical frameworks with practical applications to prepare students for successful careers in global marketing.
Research Focus: The MS program may involve research components where students engage in projects exploring global market trends, market entry strategies, consumer behavior analysis across cultures, digital marketing innovations, or comparative market analysis.
Industry Engagement: College de Paris emphasizes industry engagement within the MS in International Marketing program. Through internships, collaborations with industry experts, case studies, and guest lectures, students gain practical insights into the global marketing landscape and develop valuable connections within the industry.
Global Perspective: The program fosters a global perspective by focusing on international marketing trends, multicultural consumer behavior, global branding strategies, and market entry approaches. Students explore various markets, analyze cultural nuances, and understand how to adapt marketing strategies to different regions worldwide.
Location
Paris
Score
IELTS 6.5
Tuition Fee
€ 10000
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
College de Paris acknowledges the importance of supporting international students in pursuing their educational aspirations. To facilitate access to quality education, the institution offers various scholarship opportunities tailored to assist deserving international students. These scholarships aim to alleviate financial burdens and promote academic excellence and diversity within the student body.
Merit-Based Scholarships: College de Paris provides merit-based scholarships to international students with outstanding academic achievements. These scholarships recognize academic excellence and may cover a portion of tuition fees.
Need-Based Scholarships: The institution offers need-based scholarships to international students facing financial constraints. These scholarships are designed to support students who demonstrate financial need and may cover tuition fees or living expenses.
Diversity Scholarships: College de Paris values diversity and offers scholarships to students from diverse cultural backgrounds. These scholarships aim to foster a multicultural learning environment and may encompass various criteria, including geographical diversity, cultural heritage, or underrepresented communities.
Program-Specific Scholarships: Some scholarships are tailored to specific academic programs or fields of study offered by the institution. These scholarships encourage students with a particular interest or exceptional talent in a specific area of study.
Graduates of the Master of Science (MS) in International Marketing program at College de Paris possess a diverse skill set and industry-specific knowledge, opening doors to various career opportunities in the global marketing arena.
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Global Marketing Manager: Graduates can pursue managerial roles overseeing global marketing strategies, brand positioning, and marketing campaigns for multinational companies.
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International Brand Manager: Careers in international brand management involve developing and managing brand strategies across different countries, considering cultural and market-specific factors.
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Market Research Analyst: Graduates may excel in roles involving market research, conducting analyses, and providing insights to support marketing strategies and decision-making in global markets.
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Digital Marketing Specialist: Opportunities exist in digital marketing roles, focusing on implementing digital strategies to reach global audiences and analyzing digital market trends.
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International Business Development Manager: Graduates can explore roles in business development, identifying opportunities in international markets and expanding market reach for companies.
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Cross-Cultural Marketing Consultant: Careers as consultants involve advising businesses on cross-cultural marketing strategies, helping them adapt their marketing approaches to different cultural contexts.
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Product Manager: Roles as product managers involve overseeing the development, launch, and marketing of products in various international markets.
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International Trade Specialist: Graduates can work in international trade, focusing on market entry strategies, import-export operations, and developing global market penetration plans.
