Bachelor in Business Administration
The Bachelor in Business Administration program at College de Paris equips students wit...
MBA International Marketing
Paris
INTAKE: Feb & Sept
Program Overview
The Master of Business Administration (MBA) in International Marketing at College de Paris is a specialized program designed for individuals aiming to delve into the dynamic and global realm of marketing. This program provides a comprehensive understanding of marketing strategies, consumer behavior, branding, market analysis, and international business.
Curriculum: The curriculum of the MBA in International Marketing incorporates a diverse range of courses covering marketing management, digital marketing, market research, branding, global consumer behavior, strategic marketing, and international business practices. It blends theoretical concepts with practical applications, equipping students with the skills and knowledge necessary to navigate the complexities of the global market.
Research Focus: The MBA program may emphasize research components to foster analytical thinking and problem-solving skills within the marketing domain. Students might engage in research projects exploring market trends, consumer preferences, digital marketing strategies, brand positioning, or market entry strategies in international markets.
Industry Engagement: College de Paris emphasizes industry engagement within the MBA in International Marketing program. Through partnerships with industry experts, internships, guest lectures, and practical projects, students gain valuable insights into real-world marketing scenarios, enhancing their understanding and preparing them to address industry challenges.
Global Perspective: The program accentuates a global perspective by exploring international marketing trends, cross-cultural consumer behavior, global branding strategies, and market entry approaches. Modules focusing on global market dynamics and international business environments prepare students to develop and implement effective marketing strategies on a global scale.
Location
Paris
Score
IELTS 6.5
Tuition Fee
€ 12000
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 55% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
College de Paris acknowledges the importance of supporting international students in pursuing their educational aspirations. To facilitate access to quality education, the institution offers various scholarship opportunities tailored to assist deserving international students. These scholarships aim to alleviate financial burdens and promote academic excellence and diversity within the student body.
Merit-Based Scholarships: College de Paris provides merit-based scholarships to international students with outstanding academic achievements. These scholarships recognize academic excellence and may cover a portion of tuition fees.
Need-Based Scholarships: The institution offers need-based scholarships to international students facing financial constraints. These scholarships are designed to support students who demonstrate financial need and may cover tuition fees or living expenses.
Diversity Scholarships: College de Paris values diversity and offers scholarships to students from diverse cultural backgrounds. These scholarships aim to foster a multicultural learning environment and may encompass various criteria, including geographical diversity, cultural heritage, or underrepresented communities.
Program-Specific Scholarships: Some scholarships are tailored to specific academic programs or fields of study offered by the institution. These scholarships encourage students with a particular interest or exceptional talent in a specific area of study.
Graduates of the Master of Business Administration (MBA) in International Marketing program at College de Paris possess a versatile skill set and in-depth knowledge of global marketing strategies, paving the way for diverse career opportunities in the marketing domain.
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Marketing Manager/Director: Graduates can pursue managerial roles in marketing departments, overseeing marketing strategies, brand management, and marketing campaigns for companies operating in various industries.
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Digital Marketing Strategist: Careers in digital marketing involve developing and implementing digital strategies, managing online campaigns, and leveraging digital channels to reach global audiences effectively.
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Market Research Analyst: Graduates may excel in roles involving market research, conducting analyses, interpreting data, and providing insights to support marketing strategies and decision-making.
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International Brand Manager: Opportunities exist as brand managers focusing on global markets, developing and managing brand strategies across different countries and cultures.
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Product Manager: Roles as product managers involve overseeing the development, positioning, and marketing of products in domestic and international markets.
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Marketing Consultant: Graduates can work as marketing consultants, providing advisory services to companies on marketing strategies, market entry plans, and global brand positioning.
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Public Relations Manager: Careers in public relations encompass managing communication strategies, media relations, and brand image enhancement for companies on an international scale.
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Market Entry Specialist: Graduates can explore roles in assisting companies in entering new international markets, conducting market entry research, and devising market penetration strategies.
