MSc in Geopolitics & Business
Rennes School of Business offers an MSc in Geopolitics & Business, designed to prov...
MSc in Strategic and Digital Marketing
Rennes
INTAKE: Jan & Sept
Program Overview
The MSc in Strategic and Digital Marketing program at Rennes School of Business focuses on integrating traditional marketing strategies with contemporary digital marketing techniques, preparing students for roles in the dynamic marketing landscape.
Curriculum: The curriculum encompasses a blend of strategic marketing principles and digital marketing tactics. It covers topics such as consumer behavior, branding, market analysis, social media marketing, SEO, content marketing, and data analytics. The program emphasizes practical application through case studies and real-world projects.
Research Focus: Students in the program might engage in research exploring marketing trends, digital consumer behavior, emerging technologies in marketing, or the impact of digitalization on consumer decision-making. Research projects could involve analyzing market data, conducting surveys, or exploring innovative marketing strategies.
Industry Engagement: Rennes School of Business fosters industry engagement through collaborations with marketing agencies, internships, guest lectures, and workshops conducted by industry professionals. Students gain practical exposure to the latest marketing tools and techniques, enhancing their understanding of real-time marketing scenarios.
Global Perspective: The program addresses marketing strategies within a global context, considering cross-cultural marketing, international market trends, and the application of digital marketing in diverse cultural settings. It aims to equip students with a global mindset to navigate international marketing challenges.
Location
Rennes
Score
IELTS 6.5
Tuition Fee
€ 14560
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Rennes School of Business in France is fostering a diverse and globally inclusive learning environment. The institution offers a range of scholarships specifically tailored for international students. These scholarships are designed to attract outstanding talent from around the world and provide financial assistance to ease the burden of tuition fees.
Excellence Scholarships: These scholarships are aimed at exceptionally talented international students with outstanding academic achievements. They cover a portion of tuition fees and are awarded based on academic merit and potential contributions to the school community.
Diversity Scholarships: Rennes School of Business recognizes the value of diversity in enriching the educational experience. These scholarships aim to support students from diverse cultural backgrounds, nationalities, or those with unique perspectives. They are awarded based on both academic merit and the candidate's ability to contribute to the cultural diversity of the student body.
Need-Based Scholarships: Financial constraints should not hinder talented students from accessing quality education. Rennes School of Business offers need-based scholarships to support students who demonstrate a strong academic record but face financial difficulties. These scholarships aim to bridge the financial gap and enable deserving students to pursue their studies at the institution.
Partnership Scholarships: The school has established partnerships with various organizations, corporations, and governments globally. Through these partnerships, they offer scholarships to students recommended or sponsored by these entities. These scholarships often cover tuition fees or provide financial aid to successful applicants.
Merit-Based Scholarships for Specific Programs: In addition to general scholarships, Rennes School of Business may offer specific scholarships for certain programs or disciplines. These scholarships recognize outstanding achievements or potential in particular fields of study and encourage talented students to pursue those areas of expertise.
Graduates from the MSc in Strategic and Digital Marketing program at Rennes School of Business can explore various career avenues in the marketing domain.
Digital Marketing Manager: Professionals can work as digital marketing managers, developing and executing digital strategies, overseeing campaigns, and analyzing digital metrics.
Brand Manager: Graduates may pursue roles as brand managers, responsible for maintaining and enhancing brand image through strategic marketing initiatives.
Social Media Marketing Specialist: Professionals can specialize in social media marketing, managing social media platforms, engaging audiences, and running targeted campaigns.
Marketing Analyst: Graduates may work as marketing analysts, analyzing market data, consumer behavior, and campaign performance to derive actionable insights.
Content Marketing Manager: Professionals can focus on content marketing, developing compelling content strategies for various digital channels.
E-commerce Manager: Graduates may specialize in e-commerce, managing online sales platforms, optimizing user experience, and driving online revenue.
Market Research Analyst: Professionals can become market research analysts, conducting market research and providing insights to shape marketing strategies.
Digital Marketing Consultant: Graduates may work as digital marketing consultants, advising companies on digital strategies and optimization of marketing efforts.
