MSc in Luxury Marketing and Brand Management

Rennes School of Business offers an MSc in Luxury Marketing and Brand Management that focuses on providing students with comprehensive insights into the luxury industry, emphasizing marketing strategies and brand management within this sector.

Curriculum: The program's curriculum covers a wide spectrum of luxury marketing and brand management topics. Students delve into subjects such as luxury consumer behavior, brand development, luxury retailing, strategic marketing in the luxury sector, and digital luxury marketing. The curriculum integrates case studies, projects, and practical experiences to immerse students in the intricacies of luxury brand management.

Research Focus: The MSc program may include opportunities for research in luxury marketing trends, consumer preferences, and brand strategies within the luxury industry. Students might engage in research projects exploring innovative marketing approaches or consumer insights specific to luxury brands.

Industry Engagement: Rennes School of Business fosters industry engagement by collaborating with luxury brands, organizing guest lectures, industry visits, and internships. These interactions provide students with exposure to the inner workings of the luxury industry, enabling them to apply theoretical knowledge to real-world scenarios.

Global Perspective: The program emphasizes a global perspective by examining luxury markets and consumer behaviors worldwide. Students gain insights into the cultural, economic, and social aspects influencing the luxury industry on a global scale, preparing them for careers in international luxury brand management.

Postgraduate Entry Requirements

Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 60% or higher in the previous academic degree.

English Language Proficiency:

• IELTS Scores: For postgraduate studies, the required overall band score may range from 6.5 to 7.0, with minimum band scores of 6.0.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Rennes School of Business in France is fostering a diverse and globally inclusive learning environment. The institution offers a range of scholarships specifically tailored for international students. These scholarships are designed to attract outstanding talent from around the world and provide financial assistance to ease the burden of tuition fees. 

Excellence Scholarships: These scholarships are aimed at exceptionally talented international students with outstanding academic achievements. They cover a portion of tuition fees and are awarded based on academic merit and potential contributions to the school community.

Diversity Scholarships: Rennes School of Business recognizes the value of diversity in enriching the educational experience. These scholarships aim to support students from diverse cultural backgrounds, nationalities, or those with unique perspectives. They are awarded based on both academic merit and the candidate's ability to contribute to the cultural diversity of the student body.

Need-Based Scholarships: Financial constraints should not hinder talented students from accessing quality education. Rennes School of Business offers need-based scholarships to support students who demonstrate a strong academic record but face financial difficulties. These scholarships aim to bridge the financial gap and enable deserving students to pursue their studies at the institution.

Partnership Scholarships: The school has established partnerships with various organizations, corporations, and governments globally. Through these partnerships, they offer scholarships to students recommended or sponsored by these entities. These scholarships often cover tuition fees or provide financial aid to successful applicants.

Merit-Based Scholarships for Specific Programs: In addition to general scholarships, Rennes School of Business may offer specific scholarships for certain programs or disciplines. These scholarships recognize outstanding achievements or potential in particular fields of study and encourage talented students to pursue those areas of expertise.

Graduates from the MSc in Luxury Marketing and Brand Management program at Rennes School of Business have various career paths in the luxury industry.

Brand Manager for Luxury Goods: Professionals can work as brand managers, overseeing marketing strategies, brand development, and positioning for luxury brands in various sectors like fashion, jewelry, or cosmetics.

Luxury Marketing Specialist: Graduates may pursue roles as luxury marketing specialists, developing and implementing marketing campaigns specifically targeted at affluent consumers in the luxury market.

Product Manager in Luxury: Professionals can become product managers, responsible for product development, pricing strategies, and product line management for luxury goods.

Retail Manager for Luxury Stores: Graduates may work as retail managers, overseeing operations and customer experiences within luxury retail spaces, ensuring brand representation and customer satisfaction.

Digital Marketing Manager - Luxury Brands: Professionals can specialize in digital marketing, managing online presence and e-commerce strategies for luxury brands, catering to a global clientele.

Luxury Brand Consultant: Graduates may work as consultants, providing advice on branding, marketing, and strategic planning to luxury brands seeking to enhance their market presence.

Event Manager for Luxury Brands: Professionals can specialize in event management, organizing exclusive events and experiences to promote luxury brands and engage with high-end clientele.

Luxury Goods Buyer: Graduates may pursue roles as buyers, selecting luxury goods for retail or distribution, ensuring the selection aligns with the brand's image and market demand.