MSc Arts & Creative Industries management (Short Track)
The MSc in Arts & Creative Industries Management (Short Track) offered by KEDGE Bus...
MSc Digital Marketing and Sales (Long Track)
Marseille
INTAKE: September
Program Overview
The MSc in Digital Marketing and Sales (Long Track) at KEDGE Business School is meticulously designed to equip students with the skills, knowledge, and global outlook needed to thrive in the rapidly evolving digital marketing and sales industry.
Curriculum: KEDGE Business School in France offers an MSc in Digital Marketing and Sales (Long Track), providing a comprehensive curriculum designed to equip students with a deep understanding of the digital landscape. The program covers essential areas such as digital strategy, consumer behavior analysis, data-driven marketing, sales management, e-commerce, and digital communication. Courses are structured to blend theoretical knowledge with practical applications, preparing students for the evolving demands of the industry.
Research Focus: KEDGE Business School places significant emphasis on research, integrating it into various aspects of their programs. In the context of the MSc in Digital Marketing and Sales, students are exposed to cutting-edge research methodologies and trends within the digital marketing sphere. The school encourages students to engage in research projects, allowing them to explore relevant topics and contribute to the advancement of digital marketing theories and practices.
Industry Engagement: The school maintains strong connections with the industry, fostering partnerships with businesses and organizations to ensure students gain hands-on experience. KEDGE facilitates internships, workshops, and guest lectures delivered by industry experts. These engagements enable students to apply their knowledge in real-world scenarios, enhancing their practical skills and networking opportunities within the digital marketing sector.
Global Perspective: KEDGE Business School stands out for its global approach. The MSc program integrates a global perspective into its curriculum, acknowledging the international nature of the digital marketplace. Through diverse cultural experiences, international exchange programs, and a multicultural student body, KEDGE fosters an environment that encourages global awareness and prepares students for careers in the interconnected world of digital marketing.
Location
Marseille
Score
IELTS 6
Tuition Fee
€ 9500
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 50% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.0 to 6.5, with minimum band scores of 5.5.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
KEDGE Business School offers various scholarship opportunities to support and encourage talented international students pursuing their education at the institution. These scholarships aim to alleviate financial burdens and recognize academic excellence, diversity, and exceptional achievements among international applicants.
- Merit-Based Scholarships: These scholarships are awarded based on academic excellence, taking into account the applicant's academic performance, achievements, and potential contributions to the academic community.
- Diversity Scholarships: KEDGE values diversity and offers scholarships to students from diverse backgrounds, cultures, and nationalities, promoting inclusivity within its student body.
- Need-Based Scholarships: Financial aid is provided to eligible students based on demonstrated financial need, ensuring that deserving candidates have access to quality education regardless of their financial situation.
- Country-Specific Scholarships: KEDGE may offer scholarships targeted at students from specific countries or regions, aiming to attract talented individuals from various parts of the world.
- Program-Specific Scholarships: Some scholarships are tailored to specific programs or fields of study, encouraging students to pursue particular disciplines where there is a demand for skilled professionals.
Graduates from KEDGE Business School's MSc in Digital Marketing and Sales (Long Track) possess a diverse skill set that opens doors to a plethora of exciting career opportunities in the dynamic field of marketing.
Digital Marketing Manager: Equipped with a comprehensive understanding of digital strategies, graduates can excel as digital marketing managers. They oversee online marketing campaigns, develop strategies, and analyze data to optimize digital presence and enhance brand visibility across various platforms.
Social Media Strategist: With expertise in leveraging social media platforms effectively, graduates can thrive as social media strategists. They develop content strategies, manage online communities, and employ analytics tools to maximize engagement and drive brand growth on social media.
SEO Specialist: Proficiency in search engine optimization (SEO) techniques allows graduates to excel as SEO specialists. They optimize website content, conduct keyword research, and implement strategies to improve search engine rankings and enhance online visibility for businesses.
E-commerce Manager: Given their knowledge in digital sales and e-commerce, graduates are well-suited for roles as e-commerce managers. They oversee online retail operations, strategize product placement, and implement innovative approaches to drive sales and improve the online shopping experience.
Data Analyst: The program equips graduates with analytical skills to excel as data analysts. They interpret consumer data, derive insights, and make data-driven recommendations to enhance marketing strategies and achieve business objectives.
Sales Manager: Professionals with a background in digital marketing and sales are well-equipped to pursue careers as sales managers. They lead sales teams, develop sales strategies aligned with digital marketing efforts, and drive revenue growth through effective sales techniques.
Consulting Roles: Graduates may explore consulting roles where they provide expertise in digital marketing strategies, advising businesses on optimizing their online presence, analyzing market trends, and implementing effective marketing solutions.
