MSc Digital Marketing and Sales (Short Track)

Postgraduate Entry Requirements

Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 50% or higher in the previous academic degree.

English Language Proficiency:

• IELTS Scores: For postgraduate studies, the required overall band score may range from 6.0 to 6.5, with minimum band scores of 5.5.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

KEDGE Business School offers various scholarship opportunities to support and encourage talented international students pursuing their education at the institution. These scholarships aim to alleviate financial burdens and recognize academic excellence, diversity, and exceptional achievements among international applicants.

1. Merit-Based Scholarships: These scholarships are awarded based on academic excellence, taking into account the applicant's academic performance, achievements, and potential contributions to the academic community.
2. Diversity Scholarships: KEDGE values diversity and offers scholarships to students from diverse backgrounds, cultures, and nationalities, promoting inclusivity within its student body.
3. Need-Based Scholarships: Financial aid is provided to eligible students based on demonstrated financial need, ensuring that deserving candidates have access to quality education regardless of their financial situation.
4. Country-Specific Scholarships: KEDGE may offer scholarships targeted at students from specific countries or regions, aiming to attract talented individuals from various parts of the world.
5. Program-Specific Scholarships: Some scholarships are tailored to specific programs or fields of study, encouraging students to pursue particular disciplines where there is a demand for skilled professionals.

Graduates of the MSc in Digital Marketing and Sales (Short Track) program at KEDGE Business School are equipped with specialized skills in digital marketing and sales strategies, opening doors to various career opportunities in the rapidly evolving digital landscape.

1. Digital Marketing Manager: Responsible for developing and implementing digital marketing strategies, overseeing campaigns across multiple online channels, and optimizing online presence to drive business growth.

2. Social Media Strategist: Specializing in creating and executing social media campaigns, managing brand presence on various platforms, and analyzing social media data to enhance engagement and brand visibility.

3. E-commerce Manager: Managing and optimizing online sales platforms, overseeing product listings, user experience, and employing digital marketing tactics to drive sales in the e-commerce domain.

4. Digital Advertising Specialist: Focused on creating, managing, and optimizing online advertising campaigns, utilizing platforms like Google Ads, Facebook Ads, or programmatic advertising to reach target audiences effectively.

5. Content Marketing Manager: Responsible for creating engaging and compelling content across digital platforms, developing content strategies, and ensuring consistency in brand messaging.

6. Sales and Business Development Executive: Engaging in sales activities, building client relationships, and leveraging digital tools and strategies to generate leads and drive sales growth.

7. Digital Analytics Manager: Specializing in analyzing digital marketing data, utilizing tools like Google Analytics, to derive insights, measure campaign performance, and optimize marketing strategies based on data-driven decisions.

8. Brand Strategist: Focused on developing brand positioning strategies, managing brand identity, and ensuring brand consistency across various digital channels.

9. Customer Relationship Manager: Utilizing digital tools and CRM systems to manage customer relationships, improve customer satisfaction, and implement retention strategies.

10. Marketing Consultant: Providing expertise and guidance to businesses on digital marketing strategies, assisting in the implementation of effective marketing campaigns and digital transformation initiatives.