MSc Arts & Creative Industries management (Short Track)
The MSc in Arts & Creative Industries Management (Short Track) offered by KEDGE Bus...
MSc Marketing (Long Track)
Paris, Marseille, Bordeaux
INTAKE: September
Program Overview
The MSc in Marketing (Long Track) offered by KEDGE Business School is a comprehensive program designed to provide an in-depth understanding of marketing strategies, consumer behavior, and market trends. Tailored for an extended duration, this program aims to equip students with advanced marketing skills and a strategic perspective necessary for success in the competitive marketing landscape.
Curriculum: The curriculum of the MSc in Marketing at KEDGE is structured to cover a wide array of advanced marketing topics. It includes in-depth modules focusing on strategic marketing management, market research methodologies, consumer psychology, digital marketing trends, branding strategies, data-driven marketing, and international marketing. The program emphasizes practical application through case studies, projects, and internships.
Research Focus: KEDGE Business School emphasizes research in various marketing domains. Faculty members and research centers explore topics such as market segmentation, advertising effectiveness, digital consumer behavior, marketing analytics, and emerging marketing technologies. Students benefit from exposure to cutting-edge research, providing insights into the latest trends and advancements in marketing practices.
Industry Engagement: The school actively engages with industry partners in the marketing field. Through collaborations, internships, workshops, and industry-driven projects, students gain practical insights and hands-on experience in applying marketing strategies in real business settings. This engagement ensures that students develop practical skills aligned with industry requirements and market demands.
Global Perspective: KEDGE Business School integrates a global perspective into the MSc in Marketing program. The curriculum includes global case studies, discussions on global marketing challenges, and exposure to diverse cultural aspects impacting marketing strategies. Opportunities for international experiences, such as study tours, exchange programs, or collaborations with international institutions, broaden students' perspectives on marketing in different cultural and market contexts.
Location
Paris, Marseille, Bordeaux
Score
IELTS 6
Tuition Fee
€ 9500
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 50% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.0 to 6.5, with minimum band scores of 5.5.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
KEDGE Business School offers various scholarship opportunities to support and encourage talented international students pursuing their education at the institution. These scholarships aim to alleviate financial burdens and recognize academic excellence, diversity, and exceptional achievements among international applicants.
- Merit-Based Scholarships: These scholarships are awarded based on academic excellence, taking into account the applicant's academic performance, achievements, and potential contributions to the academic community.
- Diversity Scholarships: KEDGE values diversity and offers scholarships to students from diverse backgrounds, cultures, and nationalities, promoting inclusivity within its student body.
- Need-Based Scholarships: Financial aid is provided to eligible students based on demonstrated financial need, ensuring that deserving candidates have access to quality education regardless of their financial situation.
- Country-Specific Scholarships: KEDGE may offer scholarships targeted at students from specific countries or regions, aiming to attract talented individuals from various parts of the world.
- Program-Specific Scholarships: Some scholarships are tailored to specific programs or fields of study, encouraging students to pursue particular disciplines where there is a demand for skilled professionals.
Graduates of the MSc in Marketing (Long Track) program from KEDGE Business School possess advanced skills and in-depth knowledge in marketing, paving the way for various rewarding career paths across diverse sectors in the global business landscape.
1. Marketing Director/Manager: Graduates can pursue roles as marketing directors or managers, leading marketing teams, devising comprehensive strategies, and overseeing the execution of marketing campaigns for companies.
2. Brand Strategist: Opportunities exist in brand strategy, involving the development and implementation of brand positioning, identity, and differentiation strategies to enhance market presence and customer loyalty.
3. Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on areas such as social media marketing, search engine optimization (SEO), content marketing, and data analytics to drive online engagement and sales.
4. Market Research Analyst/Manager: Careers involve conducting market research, analyzing consumer behavior, interpreting market trends, and providing actionable insights to shape marketing strategies and product development.
5. Product Marketing Manager: Graduates can work as product marketing managers, responsible for the successful launch and marketing of products, understanding market needs and positioning products effectively.
6. Advertising and Promotions Manager: Roles involve overseeing advertising campaigns, promotional activities, and media planning to enhance brand visibility and customer engagement.
7. Public Relations (PR) Manager: Opportunities exist in managing public relations strategies, handling media relations, crisis communication, and shaping the public image of organizations.
8. Marketing Consultant: Graduates can work as consultants, offering specialized marketing expertise to businesses, advising on marketing strategies, market entry, or improving marketing effectiveness.
9. Sales and Business Development Manager: Careers involve leading sales teams, developing sales strategies, and fostering business growth through effective marketing initiatives and client relationships.
10. Global Marketing Manager: Graduates can pursue roles focused on international markets, dealing with global branding, market expansion, and adapting marketing strategies to diverse cultural contexts.
