MSc Arts & Creative Industries management (Short Track)
The MSc in Arts & Creative Industries Management (Short Track) offered by KEDGE Bus...
MSc Marketing (Short Track)
Paris, Marseille, Bordeaux
INTAKE: September
Program Overview
KEDGE Business School's MSc in Marketing (Short Track) is a dynamic and specialized program designed to equip students with comprehensive knowledge and practical skills in contemporary marketing practices. Tailored for a shorter duration, this program focuses on providing a concise yet intensive learning experience in the field of marketing.
Curriculum: The curriculum of the MSc in Marketing at KEDGE encompasses a wide range of contemporary marketing subjects. It covers areas such as consumer behavior, marketing strategy, digital marketing, branding, market research, data analytics, and innovative marketing techniques. The program integrates practical projects, case studies, and simulations to apply theoretical concepts to real marketing scenarios.
Research Focus: KEDGE Business School emphasizes research in marketing-related areas. Faculty members and research centers explore topics such as consumer trends, digital marketing innovations, market segmentation, marketing communications, and the impact of technology on consumer behavior. Students benefit from exposure to cutting-edge research, enhancing their understanding of evolving marketing trends and strategies.
Industry Engagement: The school actively engages with industry partners in the marketing field. Through collaborations, internships, guest lectures, and industry-driven projects, students gain practical insights into the ever-evolving marketing landscape. This engagement ensures that students acquire practical skills aligned with current industry needs and trends in marketing practices.
Global Perspective: KEDGE Business School fosters a global perspective within the MSc in Marketing program. The curriculum integrates global case studies, discussions on global marketing challenges, and exposure to diverse cultural aspects impacting marketing strategies. Opportunities for international experiences through study trips, exchange programs, or collaborations with international institutions broaden students' perspectives on marketing in different cultural contexts.
Location
Paris, Marseille, Bordeaux
Score
IELTS 6
Tuition Fee
€ 17400
Postgraduate Entry Requirements
Academic Qualification: Applicants for postgraduate programs usually need a bachelor's degree or an equivalent qualification from a recognized institution. The entry requirement may specify a minimum score of 50% or higher in the previous academic degree.
English Language Proficiency:
- IELTS Scores: For postgraduate studies, the required overall band score may range from 6.0 to 6.5, with minimum band scores of 5.5.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
KEDGE Business School offers various scholarship opportunities to support and encourage talented international students pursuing their education at the institution. These scholarships aim to alleviate financial burdens and recognize academic excellence, diversity, and exceptional achievements among international applicants.
- Merit-Based Scholarships: These scholarships are awarded based on academic excellence, taking into account the applicant's academic performance, achievements, and potential contributions to the academic community.
- Diversity Scholarships: KEDGE values diversity and offers scholarships to students from diverse backgrounds, cultures, and nationalities, promoting inclusivity within its student body.
- Need-Based Scholarships: Financial aid is provided to eligible students based on demonstrated financial need, ensuring that deserving candidates have access to quality education regardless of their financial situation.
- Country-Specific Scholarships: KEDGE may offer scholarships targeted at students from specific countries or regions, aiming to attract talented individuals from various parts of the world.
- Program-Specific Scholarships: Some scholarships are tailored to specific programs or fields of study, encouraging students to pursue particular disciplines where there is a demand for skilled professionals.
Graduates of the MSc in Marketing (Short Track) from KEDGE Business School possess a strong foundation in marketing strategies, consumer behavior, and contemporary marketing techniques, preparing them for diverse roles in the dynamic field of marketing across various industries.
1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, brand development, and strategy implementation for companies across different sectors.
2. Digital Marketing Specialist: Individuals can specialize in digital marketing, focusing on areas such as social media marketing, SEO, content strategy, and data analytics to enhance online presence and customer engagement.
3. Brand Manager: Opportunities exist in brand management, involving brand development, positioning, and ensuring consistency in brand messaging and identity across various marketing channels.
4. Market Research Analyst: Graduates can work as market research analysts, conducting market studies, analyzing consumer behavior, and providing insights to guide marketing strategies and product development.
5. Advertising Account Executive: Roles in advertising agencies involve managing client accounts, coordinating advertising campaigns, and ensuring effective communication between clients and creative teams.
6. Product Manager: Graduates can pursue careers as product managers, responsible for the development, launch, and management of products or services, ensuring they meet market needs and align with marketing strategies.
7. Marketing Consultant: Individuals can work as consultants, offering expertise to businesses on marketing strategies, market entry, or enhancing marketing effectiveness in specific industries or markets.
8. Sales Manager: Opportunities exist in sales management roles, overseeing sales teams, developing sales strategies, and driving revenue growth through effective marketing initiatives.
9. Public Relations Specialist: Graduates can specialize in public relations, managing communication strategies, media relations, and promotional activities to maintain a positive public image for organizations.
10. Content Marketing Manager: Roles involve creating and managing content strategies, producing engaging content, and leveraging storytelling to attract and retain customers.
