MBA - Master of Business Administration
The Master of Business Administration (MBA) program at Marquette University is a presti...
B.S.B.A. in Marketing
Milwaukee, Wisconsin
INTAKE: Jan & Aug
Program Overview
The Bachelor of Science in Business Administration (B.S.B.A.) in Marketing at Marquette University is a dynamic and comprehensive program that prepares students for success in the evolving world of marketing. With a holistic curriculum, the program goes beyond traditional marketing concepts, integrating core business principles with specialized marketing courses. Emphasizing ethical leadership and social responsibility, Marquette's Jesuit values are woven into the fabric of the program. This program focuses on equipping students with a diverse skill set relevant to contemporary marketing practices. From digital marketing strategies to data analytics, students gain hands-on experience through real-world projects, internships, and case studies. The faculty, comprised of experienced educators and industry professionals, ensures that students receive the highest quality education and mentorship. The curriculum encourages critical thinking, enabling students to analyze market dynamics, consumer behavior, and competitive landscapes. With a global perspective, the program acknowledges the interconnected nature of modern business, incorporating international marketing concepts. As students progress through the program, they engage in capstone projects that provide practical solutions to real-world marketing challenges. Marquette's commitment to career development services further supports students in securing internships and navigating their transition from academia to the professional world. Overall, the B.S.B.A. in Marketing at Marquette University empowers students to become strategic marketers with a strong foundation in business principles, ethics, and practical skills essential for success in the dynamic field of marketing.
Curriculum:
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Holistic Curriculum: The curriculum is meticulously crafted, encompassing core business principles and specialized marketing courses. Students gain insights into consumer behavior, market research, and strategic brand management.
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Ethical Leadership: Aligned with Marquette's Jesuit values, the program emphasizes ethical leadership. Students are encouraged to consider the societal impact of marketing decisions, fostering a sense of responsibility.
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Industry-Relevant Skills: The program ensures graduates are well-versed in the latest marketing trends and technologies. From digital marketing strategies to data analytics, students acquire skills that align with industry demands.
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Experiential Learning: Practical experience is integral. Students engage in real-world projects, internships, and case studies, applying classroom knowledge to practical marketing scenarios.
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Faculty Excellence: Led by accomplished faculty, the program benefits from experienced educators and industry professionals. Students receive mentorship and guidance from experts in the field.
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Networking Opportunities: Marquette's strong industry connections provide students with networking opportunities. Guest lectures, industry events, and alumni interactions contribute to a robust professional network.
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Focus on Critical Thinking: The program emphasizes critical thinking skills, encouraging students to analyze market dynamics, consumer trends, and competitive landscapes. This equips them for strategic decision-making in dynamic markets.
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Global Perspective: With a global outlook, the program prepares students for the interconnected nature of modern business. International marketing concepts are integrated to enhance students' global awareness.
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Capstone Projects: Culminating in capstone projects, students apply their cumulative knowledge to solve real-world marketing challenges. This hands-on experience enhances problem-solving skills and prepares them for the workforce.
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Career Development Services: Marquette's dedicated career services support students in securing internships and exploring career paths. Workshops, resume building, and interview preparation contribute to successful transitions into the workforce.
Location
Milwaukee, Wisconsin
Score
IELTS: 6.5
Tuition Fee
USD 42000
Entry Requirements For Undergraduate Programs
1. Completed Application: Students must submit all required documentation, including high school transcripts, SAT or ACT scores, and recommendation letters,Course by Course transcript evaluation required.
2. Academic Qualifications: The minimum requirement for admission is a high school diploma or equivalent. Marquette University also considers the student's academic performance in high school, including grades and the rigor of their coursework. A minimum GPA: 3.0 is required.
3. English Language Proficiency: International students must demonstrate English language proficiency through standardized tests like TOEFL overall score of 80, IELTS overall 6.5.
Marquette University offers several scholarships and financial aid options to support international students in pursuing their education. These scholarships are designed to recognize academic achievement, leadership potential, and diverse backgrounds.
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International Merit Scholarships: Marquette University offers merit-based scholarships to outstanding international students. These scholarships are awarded based on academic excellence and range from partial to full tuition coverage. Eligible students are automatically considered for these scholarships upon admission.
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Ignatius Scholarship Program: The Ignatius Scholarship Program is a highly competitive scholarship opportunity for incoming freshmen. It recognizes students who have demonstrated exceptional leadership skills, service to others, and academic achievement. The scholarship provides financial assistance and access to a range of enrichment programs.
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Talent-based Scholarships: Marquette University offers talent-based scholarships for students with exceptional skills in areas such as music, theater, and visual arts. These scholarships are awarded through auditions, portfolio reviews, or other talent-based evaluations.
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Departmental Scholarships: Various academic departments at Marquette University offer scholarships to students within their respective fields of study. These scholarships recognize academic excellence and provide financial assistance to support students' educational pursuits.
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International Student Work Opportunities: Marquette University provides international students with opportunities for on-campus employment. These part-time jobs allow students to gain valuable work experience, earn income to cover expenses, and contribute to their personal and professional development.
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External Scholarships and Sponsorships: Marquette University encourages international students to explore external scholarship opportunities and sponsorships. There are several organizations, foundations, and government programs that offer scholarships specifically for international students studying in the USA. The university's International Student Services office can provide guidance and resources to assist students in identifying and applying for such scholarships.
It's important to note that scholarship availability, criteria, and application deadlines may vary each year.
A Bachelor of Science in Business Administration (B.S.B.A.) in Marketing from Marquette University opens up a world of dynamic career prospects for graduates. Marquette's commitment to academic excellence, coupled with its Jesuit values, ensures that students are not only well-versed in marketing principles but also equipped with ethical leadership skills.
1. Brand Management: Graduates are well-prepared for roles in brand management, where they develop and implement strategies to enhance brand visibility, equity, and market positioning. They may work with consumer goods, services, or non-profit organizations.
2. Digital Marketing Specialist: With a focus on digital marketing strategies, graduates are equipped to navigate the rapidly evolving digital landscape. Roles may include social media management, content creation, and search engine optimization.
3. Market Research Analyst: Analyzing market trends, consumer behavior, and competitor activities, graduates can pursue roles as market research analysts. They provide valuable insights to guide strategic business decisions.
4. Advertising Executive: Graduates may enter the exciting world of advertising, conceptualizing and executing campaigns across various media channels. This includes roles in creative development, media planning, and account management.
5. Sales and Account Management: The program prepares students for roles in sales and account management, where they build and maintain client relationships, drive sales initiatives, and contribute to business growth.
6. Digital Analytics Specialist: Given the increasing importance of data in marketing, graduates may pursue careers as digital analytics specialists, utilizing data to evaluate the effectiveness of marketing campaigns and make data-driven decisions.
7. Social Media Manager: With a focus on social media marketing, graduates can enter roles as social media managers, overseeing the development and execution of social media strategies to engage audiences and enhance brand presence.
8. Marketing Consultant: Some graduates may choose to work independently as marketing consultants, offering their expertise to businesses seeking external guidance on marketing strategies and initiatives.
9. Entrepreneurship: Armed with an entrepreneurial mindset, graduates may explore opportunities to start their ventures or join startups, contributing innovative marketing solutions to drive business success.
10. Non-Profit Marketing: For those inclined towards making a positive impact, graduates can pursue roles in non-profit organizations, contributing their marketing skills to raise awareness and support for social causes.
