Master of Arts Global Marketing Management

Bad Homburg

 

INTAKE: Jan & Oct

Program Overview

The Master of Arts in Global Marketing Management (18 Months) at Accadis Hochschule Bad Homburg - University of Applied Sciences is a comprehensive program designed to equip students with the knowledge and skills necessary to excel in global marketing strategies and management. The program focuses on the complexities of international marketing, global market trends, and effective strategies for reaching diverse audiences across borders.

Curriculum: The curriculum of the Master of Arts in Global Marketing Management covers a wide array of subjects including global marketing strategies, international market entry, consumer behavior in global markets, marketing analytics, cross-cultural management, and digital marketing on a global scale. Students gain practical insights into creating and implementing marketing plans for international markets.

Research Focus: Accadis Hochschule emphasizes a research-driven approach within the Global Marketing Management program. Students engage in research projects concentrating on global market trends, consumer behavior across cultures, international marketing case studies, and the impact of globalization on marketing strategies.

Industry Engagement: The university fosters strong connections with multinational corporations, marketing agencies, and industry experts, providing students with opportunities for internships, real-world projects, and workshops. This engagement allows students to gain practical experience and insights into the dynamics of global marketing.

Global Perspective: The Master of Arts in Global Marketing Management program at Accadis Hochschule incorporates a global perspective by exploring various aspects of international business, cross-cultural communication, global market dynamics, and the role of cultural nuances in marketing strategies. Students develop an understanding of marketing challenges and opportunities in diverse global contexts.

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Location

Bad Homburg

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Score

IELTS 6

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Tuition Fee

Euro 11400

Accadis Hochschule Bad Homburg - University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process. 

  • Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 65% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

  • English Language Proficiency:

    IELTS Requirements: An overall IELTS score of 6.0 is mandatory for admission to postgraduate programs at Accadis Hochschule Bad Homburg - University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.

    TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 80 with no sub-score falling below 19 in each section.

Accadis Hochschule Bad Homburg offers various scholarship opportunities to support international students in their academic pursuits. These scholarships aim to recognize outstanding achievements, promote diversity, and provide financial assistance to deserving students.

1. Merit-Based Scholarships: The university provides merit-based scholarships for exceptional academic performance. These scholarships are awarded to students who demonstrate outstanding achievements in their previous studies or exceptional potential in their chosen field of study.

2. Need-Based Scholarships: Accadis Hochschule Bad Homburg also offers need-based scholarships to support students with financial constraints. These scholarships are designed to assist talented students who require financial aid to pursue their education.

3. Diversity and Internationalization Scholarships: To promote diversity and internationalization, the university offers scholarships to students from diverse cultural backgrounds. These scholarships aim to create a multicultural environment on campus and support students in contributing to global perspectives.

4. Partner Institution Scholarships: The university collaborates with various partner institutions and organizations worldwide. Through these partnerships, students may have access to specific scholarships or funding opportunities facilitated by these entities.

5. Sports and Extracurricular Achievement Scholarships: Accadis Hochschule Bad Homburg values extracurricular achievements, including sports and other activities. Scholarships may be available to students who have excelled in sports, arts, community service, or other areas outside of academics.

Graduates of the Master of Arts in Global Marketing Management (18 Months) program at Accadis Hochschule Bad Homburg - University of Applied Sciences possess specialized skills and expertise suitable for pursuing diverse career opportunities in the global marketing arena. 

  1. Global Marketing Manager: Opportunities exist in roles overseeing global marketing campaigns, strategies, and initiatives for multinational companies, ensuring alignment with diverse market needs and cultural nuances.

  2. International Marketing Strategist: Graduates can work in roles developing and implementing international marketing plans, analyzing global market trends, and identifying entry strategies for new markets.

  3. Market Analyst/Researcher: Careers involve conducting market research on global consumer behavior, market trends, and competitor analysis to drive informed marketing decisions.

  4. Brand Manager (Global Markets): Opportunities exist in managing global brands, ensuring brand consistency across different markets, and implementing global brand strategies.

  5. Digital Marketing Specialist (Global Scale): Graduates can pursue roles focusing on digital marketing strategies, managing international online campaigns, and utilizing digital platforms to reach global audiences.

  6. Cross-Cultural Marketing Consultant: Careers involve providing consultancy services to businesses on how to adapt marketing strategies to various cultural contexts and global markets.

  7. International Business Development Manager: Opportunities exist in roles identifying new business opportunities, partnerships, and market expansion strategies on a global scale.

  8. Global Product Manager: Graduates can work in roles overseeing the development, marketing, and lifecycle management of products or services tailored for diverse global markets.

  9. Market Entry Specialist: Careers involve assisting companies in entering new markets, analyzing market potentials, and formulating market entry strategies.

  10. Global Marketing Communications Manager: Graduates can work in roles managing marketing communication strategies across different global markets, ensuring effective messaging and branding.


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