Master of Arts Brand and Luxury Goods Marketing

Bad Homburg

 

INTAKE: Jan & Oct

Program Overview

The Master of Arts in Brand and Luxury Goods Marketing (18 Months) at Accadis Hochschule Bad Homburg - University of Applied Sciences is a specialized program designed to equip students with the skills and insights necessary to excel in marketing roles within the luxury goods and brand management sector. The program emphasizes the unique aspects of marketing strategies for premium brands, luxury products, and exclusive services.

Curriculum: The curriculum of the Master of Arts in Brand and Luxury Goods Marketing encompasses comprehensive courses focusing on luxury brand management, consumer behavior in luxury markets, luxury goods marketing strategies, digital marketing for luxury brands, luxury retail management, and luxury market analytics. The program integrates theoretical foundations with practical applications, providing students with a holistic understanding of marketing within the luxury segment.

Research Focus: Accadis Hochschule emphasizes a research-oriented approach within the Brand and Luxury Goods Marketing program. Students engage in research projects concentrating on luxury market trends, consumer perceptions of luxury brands, digital innovations in luxury marketing, and the socio-cultural dimensions of luxury goods consumption.

Industry Engagement: The university fosters strong ties with luxury brands, marketing agencies, and industry experts, offering students opportunities for internships, industry projects, and guest lectures. This engagement enables students to gain practical insights and hands-on experience in the luxury goods marketing sector.

Global Perspective: The Master of Arts in Brand and Luxury Goods Marketing program at Accadis Hochschule incorporates a global perspective by exploring international luxury markets, cross-cultural aspects of luxury branding, global luxury market trends, and the influence of globalization on luxury consumer behavior. Students gain insights into managing luxury brands in diverse cultural contexts.

Pollster Education

Location

Bad Homburg

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

Euro 11400

Accadis Hochschule Bad Homburg - University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process. 

  • Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 65% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

  • English Language Proficiency:

    IELTS Requirements: An overall IELTS score of 6.0 is mandatory for admission to postgraduate programs at Accadis Hochschule Bad Homburg - University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.

    TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 80 with no sub-score falling below 19 in each section.

Accadis Hochschule Bad Homburg offers various scholarship opportunities to support international students in their academic pursuits. These scholarships aim to recognize outstanding achievements, promote diversity, and provide financial assistance to deserving students.

1. Merit-Based Scholarships: The university provides merit-based scholarships for exceptional academic performance. These scholarships are awarded to students who demonstrate outstanding achievements in their previous studies or exceptional potential in their chosen field of study.

2. Need-Based Scholarships: Accadis Hochschule Bad Homburg also offers need-based scholarships to support students with financial constraints. These scholarships are designed to assist talented students who require financial aid to pursue their education.

3. Diversity and Internationalization Scholarships: To promote diversity and internationalization, the university offers scholarships to students from diverse cultural backgrounds. These scholarships aim to create a multicultural environment on campus and support students in contributing to global perspectives.

4. Partner Institution Scholarships: The university collaborates with various partner institutions and organizations worldwide. Through these partnerships, students may have access to specific scholarships or funding opportunities facilitated by these entities.

5. Sports and Extracurricular Achievement Scholarships: Accadis Hochschule Bad Homburg values extracurricular achievements, including sports and other activities. Scholarships may be available to students who have excelled in sports, arts, community service, or other areas outside of academics.

Graduates of the Master of Arts in Brand and Luxury Goods Marketing (18 Months) program at Accadis Hochschule Bad Homburg - University of Applied Sciences possess specialized skills suitable for pursuing dynamic careers in the luxury goods and brand management industry. 

  1. Luxury Brand Manager: Opportunities exist in roles managing and strategizing for luxury brands, overseeing branding initiatives, and ensuring brand positioning in the luxury market.

  2. Marketing Manager (Luxury Segment): Graduates can work in marketing roles specifically targeting luxury markets, developing and implementing marketing strategies for premium products and services.

  3. Digital Marketing Specialist for Luxury Brands: Careers involve leveraging digital platforms and innovative strategies to promote and market luxury goods in the digital sphere.

  4. Luxury Retail Manager: Opportunities exist in managing luxury retail outlets or departments, overseeing sales, customer experience, and maintaining brand image within retail spaces.

  5. Luxury Goods Market Analyst: Graduates can pursue roles analyzing luxury market trends, consumer behavior, and market dynamics to inform strategic decisions for luxury brands.

  6. Luxury Goods Consultant: Careers involve providing specialized advice to luxury brands, offering insights on branding, marketing, market entry strategies, and consumer preferences.

  7. Brand Development Manager: Graduates can work in roles focused on developing new luxury brands or extending the brand portfolio of existing luxury companies.

  8. Luxury Goods Entrepreneur: Opportunities exist for graduates to establish their luxury goods ventures, create exclusive products or services, or consult in launching luxury startups.

  9. Luxury Event Manager: Careers involve organizing and managing exclusive events for luxury brands, such as product launches, fashion shows, and high-end gatherings.

  10. Luxury Goods Public Relations Specialist: Graduates can work in roles handling public relations and communications for luxury brands, managing their image and relationships with the media and clientele.


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