Master of Arts Digital Business Strategy

Bad Homburg

 

INTAKE: Jan & Oct

Program Overview

The Master of Arts in Digital Business Strategy (18 Months) at Accadis Hochschule Bad Homburg - University of Applied Sciences is a specialized program designed to provide students with expertise in navigating the digital landscape and developing effective strategies for businesses in the digital era. The program focuses on digital transformation, innovation, and strategic planning in the digital realm.

Curriculum: The curriculum of the Master of Arts in Digital Business Strategy covers a comprehensive range of subjects essential for understanding and excelling in the digital business domain. Courses include digital marketing strategies, digital transformation frameworks, e-commerce strategies, data analytics for business, innovation management, and strategic leadership in the digital age. The program integrates theoretical knowledge with practical applications through case studies and real-world projects.

Research Focus: Accadis Hochschule emphasizes a research-oriented approach within the Digital Business Strategy program. Students engage in research projects focusing on emerging digital trends, digital disruption, technology-driven business models, and the impact of digitization on various industries.

Industry Engagement: The university actively collaborates with leading tech companies, digital agencies, and industry experts, offering students opportunities for internships, industry projects, and seminars. This engagement allows students to gain practical insights into the application of digital strategies in real business scenarios.

Global Perspective: The Master of Arts in Digital Business Strategy program at Accadis Hochschule emphasizes a global perspective by addressing international digital markets, cross-border digital strategies, global digital consumer behavior, and the role of technology in reshaping global business landscapes. Students gain insights into managing businesses in diverse global digital environments.

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Location

Bad Homburg

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Score

IELTS 6

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Tuition Fee

Euro 11400

Accadis Hochschule Bad Homburg - University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process. 

  • Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 65% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

  • English Language Proficiency:

    IELTS Requirements: An overall IELTS score of 6.0 is mandatory for admission to postgraduate programs at Accadis Hochschule Bad Homburg - University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.

    TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 80 with no sub-score falling below 19 in each section.

Accadis Hochschule Bad Homburg offers various scholarship opportunities to support international students in their academic pursuits. These scholarships aim to recognize outstanding achievements, promote diversity, and provide financial assistance to deserving students.

1. Merit-Based Scholarships: The university provides merit-based scholarships for exceptional academic performance. These scholarships are awarded to students who demonstrate outstanding achievements in their previous studies or exceptional potential in their chosen field of study.

2. Need-Based Scholarships: Accadis Hochschule Bad Homburg also offers need-based scholarships to support students with financial constraints. These scholarships are designed to assist talented students who require financial aid to pursue their education.

3. Diversity and Internationalization Scholarships: To promote diversity and internationalization, the university offers scholarships to students from diverse cultural backgrounds. These scholarships aim to create a multicultural environment on campus and support students in contributing to global perspectives.

4. Partner Institution Scholarships: The university collaborates with various partner institutions and organizations worldwide. Through these partnerships, students may have access to specific scholarships or funding opportunities facilitated by these entities.

5. Sports and Extracurricular Achievement Scholarships: Accadis Hochschule Bad Homburg values extracurricular achievements, including sports and other activities. Scholarships may be available to students who have excelled in sports, arts, community service, or other areas outside of academics.

Graduates of the Master of Arts in Digital Business Strategy (18 Months) program at Accadis Hochschule Bad Homburg - University of Applied Sciences possess skills and expertise essential for excelling in various roles in the digital business domain. 

  1. Digital Marketing Manager: Opportunities exist as digital marketing managers overseeing online marketing strategies, social media campaigns, and digital advertising efforts for businesses.

  2. Digital Transformation Consultant: Graduates can work as consultants specializing in digital transformation, guiding companies through technological changes and implementing digital strategies.

  3. E-commerce Manager: Careers involve managing online sales platforms, optimizing user experience, and developing e-commerce strategies to increase sales and revenue.

  4. Data Analyst/Strategist: Graduates can work as data analysts or strategists, interpreting digital data, providing insights, and making data-driven decisions to enhance business performance.

  5. Innovation Strategist: Opportunities exist in roles focused on fostering innovation within businesses, identifying new technologies, and developing strategies for product or service innovation.

  6. Digital Business Development Manager: Careers involve identifying and implementing digital business opportunities, exploring new markets, and driving business growth through digital initiatives.

  7. Chief Digital Officer (CDO): Graduates can pursue executive positions as CDOs responsible for leading digital transformation strategies at organizations.

  8. Technology Integration Manager: Opportunities exist in roles focused on integrating new technologies into business operations, ensuring seamless technological transitions, and maximizing efficiency.

  9. Digital Project Manager: Graduates can work as project managers overseeing digital initiatives, ensuring projects are delivered on time and within budget.

  10. Entrepreneur/Start-up Founder: With acquired digital business skills, graduates can venture into entrepreneurship, launching start-ups or digital businesses catering to niche markets.


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