Master of Business Administration (Finance)
The Master of Business Administration (Finance) program at UniSA is a testament to the ...
Master of Business Administration (Marketing)
City West - Adelaide
INTAKE: Jan, Mar, June & Sept
Program Overview
The Master of Business Administration (Marketing) program at the University of South Australia is a prestigious and globally recognized qualification designed for students aspiring to excel in the field of marketing. This program is meticulously structured to provide graduates with the knowledge and skills necessary to succeed in marketing and related leadership roles across diverse industries.
Curriculum: The program's curriculum is comprehensive and tailored to offer students a deep understanding of marketing principles and practices. Students can expect in-depth coverage of subjects such as marketing strategy, consumer behavior, brand management, digital marketing, and market research. The curriculum balances theoretical foundations with practical applications, ensuring graduates are well-prepared to lead and execute marketing strategies effectively.
Research Focus: The University of South Australia is known for its research excellence, and this extends to the Master of Business Administration (Marketing) program. Students benefit from exposure to the latest research findings and are encouraged to engage in critical thinking, problem-solving, and research projects. The research focus enhances their ability to make data-driven marketing decisions.
Industry Engagement: The University of South Australia maintains strong connections with the marketing industry, a key feature of the program. Students have the opportunity to participate in internships, attend guest lectures from marketing professionals, and engage in real-world marketing projects. This industry engagement is instrumental in preparing students for the practical demands of the marketing profession.
Global Perspective: In today's interconnected business world, a global perspective is vital in the field of marketing. This program emphasizes a global perspective to ensure students are well-equipped to create and execute marketing strategies for diverse international markets. Faculty members bring international experience and expertise to the classroom, and students can participate in international study tours and exchange programs, gaining a well-rounded global perspective.
Location
City West - Adelaide
Score
IELTS 6.5
Tuition Fee
AUD 43800
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at UniSA should typically have completed their prior education with a minimum academic achievement of 65% or above. The specific entry requirements may vary by program.
English Language Proficiency:
- IELTS (International English Language Testing System): Overall Band Score: 6.5 or 7.0 (with no band score less than 6.0) For certain programs, a higher IELTS score may be required.
- TOEFL (Test of English as a Foreign Language): overall score of 60 is generally accepted, with minimum section scores of 18 for listening, 18 for reading, 18 for writing, and 18 for speaking.
- PTE (Pearson Test of English): A minimum overall score of 50is typically expected, with a minimum score of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of South Australia (UniSA) is dedicated to promoting diversity and academic excellence by offering a range of scholarships to international students.
Vice Chancellor's International Excellence Scholarships: These scholarships are aimed at high-achieving international students who demonstrate academic excellence. They offer financial support for tuition fees, and in some cases, a living allowance. Eligibility is based on academic merit.
International Merit Scholarships: UniSA's International Merit Scholarships are designed to reward outstanding academic performance. These scholarships are available for undergraduate and postgraduate coursework students. Eligibility criteria are based on academic results.
UniSA Study Grants: UniSA Study Grants provide partial tuition fee waivers for international students, making quality education more accessible. The eligibility criteria may include academic performance and the chosen course of study.
Destination Australia Scholarships: These scholarships are funded by the Australian Government to support international students studying in regional areas. UniSA participates in this program, offering scholarships to eligible students.
Research Scholarships: For international students pursuing research degrees (Ph.D. or Masters by Research), UniSA offers a range of research scholarships. These scholarships often cover tuition fees and provide a stipend for living expenses. Eligibility is typically based on research potential and academic qualifications.
Industry and Career-Ready Scholarships: UniSA collaborates with industry partners to offer scholarships that provide not only financial support but also work-integrated learning opportunities. These scholarships can be an excellent pathway to a successful career.
The Master of Business Administration (Marketing) program at the University of South Australia equips students with the necessary skills and knowledge to pursue a successful career in the field of marketing. Graduates of this program can explore a wide range of career prospects in various industries.
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Marketing Manager: With a Master's degree in Business Administration (Marketing), graduates can pursue managerial roles as marketing managers. They are responsible for developing and implementing marketing strategies, conducting market research, managing advertising campaigns, and overseeing the overall marketing activities of an organization. Marketing managers are sought after by companies across industries to drive brand growth and customer engagement.
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Product Manager: A Master's in Business Administration (Marketing) can also lead to career opportunities as product managers. Product managers are responsible for managing the lifecycle of a product or service, from conceptualization and development to launch and promotion. They analyze market trends, conduct market research, develop pricing strategies, and collaborate with cross-functional teams to ensure the success of their products in the market.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and maintaining a strong brand image for a company or product. They create brand strategies, oversee brand positioning, manage brand communication, and monitor brand performance. Brand managers work closely with marketing teams and collaborate with various stakeholders to enhance brand equity and drive brand awareness.
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Market Research Analyst: With their analytical skills and understanding of marketing concepts, graduates can pursue careers as market research analysts. Market research analysts collect and analyze data to identify market trends, consumer preferences, and competitive landscapes. They provide insights and recommendations to support marketing strategies, product development, and decision-making processes.
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Digital Marketing Specialist: The rapid growth of digital marketing has opened up opportunities for graduates to specialize in this field. With a Master's in Business Administration (Marketing), individuals can pursue roles as digital marketing specialists. They are responsible for developing and implementing digital marketing campaigns, optimizing online presence, analyzing digital metrics, and utilizing various digital channels to reach target audiences.
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Sales Manager: Graduates with a specialization in marketing can also pursue careers as sales managers. Sales managers oversee sales teams, set sales targets, develop sales strategies, and build relationships with clients. They work closely with marketing teams to align sales efforts with marketing campaigns and objectives.
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Entrepreneurship and Consulting: Some graduates may choose to apply their marketing knowledge and skills to start their own businesses or work as marketing consultants. They can provide marketing insights, develop marketing strategies, and support businesses in their marketing efforts.
