Master of Arts Global Marketing Management

Bad Homburg

 

INTAKE: Jan & Oct

Program Overview

The Master of Arts in Global Marketing Management (24 Months) at Accadis Hochschule Bad Homburg - University of Applied Sciences is a comprehensive program designed to equip students with in-depth knowledge and skills in marketing strategies tailored for the global market. The program focuses on contemporary marketing approaches, emphasizing the challenges and opportunities of conducting business in a globalized economy.

Curriculum: The curriculum of the Master of Arts in Global Marketing Management covers a wide range of topics essential for understanding and excelling in global marketing. Courses include international marketing strategies, market entry strategies, global branding, consumer behavior in diverse markets, digital marketing on a global scale, and cross-cultural management. The program incorporates case studies and practical projects to provide hands-on experience.

Research Focus: Accadis Hochschule emphasizes a research-oriented approach within the Global Marketing Management program. Students engage in research projects focusing on global market trends, market segmentation strategies, international consumer preferences, innovation in global marketing, and the impact of digitalization on global marketing strategies.

Industry Engagement: The university actively engages with multinational corporations, global marketing agencies, and industry experts, providing students with opportunities for internships, industry projects, and seminars. This engagement allows students to gain practical insights into real-world global marketing practices and challenges.

Global Perspective: The Master of Arts in Global Marketing Management program at Accadis Hochschule emphasizes a global perspective by addressing international marketing dynamics, cultural influences on consumer behavior, global market trends, and ethical considerations in global marketing practices. Students gain insights into diverse markets and cultural nuances, preparing them for global marketing roles.

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Location

Bad Homburg

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

Euro 11400

Accadis Hochschule Bad Homburg - University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process. 

  • Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 65% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

  • English Language Proficiency:

    IELTS Requirements: An overall IELTS score of 6.0 is mandatory for admission to postgraduate programs at Accadis Hochschule Bad Homburg - University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.

    TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 80 with no sub-score falling below 19 in each section.

Accadis Hochschule Bad Homburg offers various scholarship opportunities to support international students in their academic pursuits. These scholarships aim to recognize outstanding achievements, promote diversity, and provide financial assistance to deserving students.

1. Merit-Based Scholarships: The university provides merit-based scholarships for exceptional academic performance. These scholarships are awarded to students who demonstrate outstanding achievements in their previous studies or exceptional potential in their chosen field of study.

2. Need-Based Scholarships: Accadis Hochschule Bad Homburg also offers need-based scholarships to support students with financial constraints. These scholarships are designed to assist talented students who require financial aid to pursue their education.

3. Diversity and Internationalization Scholarships: To promote diversity and internationalization, the university offers scholarships to students from diverse cultural backgrounds. These scholarships aim to create a multicultural environment on campus and support students in contributing to global perspectives.

4. Partner Institution Scholarships: The university collaborates with various partner institutions and organizations worldwide. Through these partnerships, students may have access to specific scholarships or funding opportunities facilitated by these entities.

5. Sports and Extracurricular Achievement Scholarships: Accadis Hochschule Bad Homburg values extracurricular achievements, including sports and other activities. Scholarships may be available to students who have excelled in sports, arts, community service, or other areas outside of academics.

Graduates of the Master of Arts in Global Marketing Management (24 Months) program at Accadis Hochschule Bad Homburg - University of Applied Sciences possess diverse skill sets that open avenues in the dynamic field of global marketing. Upon completion of the program, students can pursue a wide range of exciting career paths.

  1. Global Marketing Manager: Graduates can work as global marketing managers, overseeing marketing strategies, campaigns, and brand promotions across international markets for multinational companies.

  2. International Market Analyst: Opportunities exist as market analysts focusing on global market research, competitor analysis, and consumer behavior to inform strategic decisions in global marketing.

  3. Brand Manager for Multinational Companies: Careers involve managing and enhancing brand equity, brand strategy, and brand positioning for products or services on a global scale.

  4. Digital Marketing Specialist for Global Campaigns: Graduates can pursue roles specializing in digital marketing, managing and executing digital campaigns targeted at global audiences using various digital platforms.

  5. Market Entry Strategist: Opportunities exist in roles focused on devising market entry strategies for companies expanding into new global markets, analyzing market potential, and developing market entry plans.

  6. Global Product Manager: Careers involve managing and launching products across diverse international markets, adapting product strategies to suit different cultural and market needs.

  7. Marketing Consultant with Global Focus: Graduates can work as marketing consultants, offering expertise and advice on global marketing strategies, market trends, and market entry to companies seeking a global presence.

  8. International Sales and Business Development Manager: Opportunities exist in sales and business development roles with an international focus, expanding market presence and driving business growth globally.

  9. Global Market Researcher: Careers involve conducting research on global market trends, analyzing consumer behavior, and providing insights to support strategic marketing decisions.

  10. Global Marketing Director: Graduates can aspire to leadership positions such as marketing directors, leading global marketing teams, and shaping overall marketing strategies for multinational companies.


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