Master of Arts Digital Business Strategy

Bad Homburg

 

INTAKE: Jan & Oct

Program Overview

The Master of Arts in Digital Business Strategy (24 Months) at Accadis Hochschule Bad Homburg - University of Applied Sciences is a specialized program designed to equip students with advanced knowledge and skills in navigating the dynamic digital business landscape. This program focuses on strategic approaches to digital transformation, innovation, and leveraging technology to drive business growth.

Curriculum: The curriculum of the Master of Arts in Digital Business Strategy covers a broad spectrum of topics crucial for understanding the digital business ecosystem. Courses include digital strategy development, data analytics, e-commerce, digital marketing, innovation management, cybersecurity, and emerging technologies. The program integrates theoretical concepts with practical case studies and projects to provide students with hands-on experience.

Research Focus: Accadis Hochschule emphasizes a research-oriented approach within the Digital Business Strategy program. Students engage in research projects exploring digital market trends, disruptive technologies, consumer behavior in digital environments, and strategies for digital business success. This approach fosters critical thinking and innovation in digital business strategies.

Industry Engagement: The university maintains strong ties with industry partners, tech companies, and digital innovators, offering students opportunities for internships, industry projects, and guest lectures delivered by industry experts. Students gain insights into real-world digital business practices, challenges, and innovative solutions, enhancing their practical knowledge and skill set.

Global Perspective: The Master of Arts in Digital Business Strategy program at Accadis Hochschule emphasizes a global perspective by addressing digitalization trends, global digital markets, cross-border digital strategies, and the impact of digital transformation on businesses worldwide. Students gain insights into global digital business practices, market entry strategies, and global competitiveness in the digital era.

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Location

Bad Homburg

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Score

IELTS 6

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Tuition Fee

Euro 11400

Accadis Hochschule Bad Homburg - University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process. 

  • Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 65% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

  • English Language Proficiency:

    IELTS Requirements: An overall IELTS score of 6.0 is mandatory for admission to postgraduate programs at Accadis Hochschule Bad Homburg - University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.

    TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 80 with no sub-score falling below 19 in each section.

Accadis Hochschule Bad Homburg offers various scholarship opportunities to support international students in their academic pursuits. These scholarships aim to recognize outstanding achievements, promote diversity, and provide financial assistance to deserving students.

1. Merit-Based Scholarships: The university provides merit-based scholarships for exceptional academic performance. These scholarships are awarded to students who demonstrate outstanding achievements in their previous studies or exceptional potential in their chosen field of study.

2. Need-Based Scholarships: Accadis Hochschule Bad Homburg also offers need-based scholarships to support students with financial constraints. These scholarships are designed to assist talented students who require financial aid to pursue their education.

3. Diversity and Internationalization Scholarships: To promote diversity and internationalization, the university offers scholarships to students from diverse cultural backgrounds. These scholarships aim to create a multicultural environment on campus and support students in contributing to global perspectives.

4. Partner Institution Scholarships: The university collaborates with various partner institutions and organizations worldwide. Through these partnerships, students may have access to specific scholarships or funding opportunities facilitated by these entities.

5. Sports and Extracurricular Achievement Scholarships: Accadis Hochschule Bad Homburg values extracurricular achievements, including sports and other activities. Scholarships may be available to students who have excelled in sports, arts, community service, or other areas outside of academics.

Graduates of the Master of Arts in Digital Business Strategy (24 Months) program at Accadis Hochschule Bad Homburg - University of Applied Sciences acquire a diverse skill set, enabling them to pursue various career paths in the digital business landscape.

  1. Digital Strategist: Graduates can work as digital strategists, developing comprehensive digital strategies aligned with business goals, market trends, and emerging technologies.

  2. Digital Marketing Manager: Opportunities exist as digital marketing managers responsible for planning and executing digital marketing campaigns, leveraging digital channels and analytics for business growth.

  3. E-commerce Specialist: Careers in e-commerce involve managing online sales platforms, optimizing user experiences, and implementing strategies to enhance digital sales and customer engagement.

  4. Innovation Manager: Graduates can work as innovation managers, driving digital innovation within organizations, identifying new opportunities, and fostering a culture of innovation.

  5. Data Analyst/Big Data Specialist: Opportunities exist as data analysts specializing in analyzing digital data, interpreting insights, and making data-driven decisions for business strategies.

  6. Cybersecurity Consultant: Careers in cybersecurity involve safeguarding digital assets, implementing security measures, and ensuring data protection in the digital realm.

  7. Technology Entrepreneur: Graduates can venture into entrepreneurship, establishing technology-driven businesses or startups, leveraging their knowledge of digital trends and innovation.

  8. Digital Business Consultant: Opportunities exist as digital business consultants offering expertise in advising organizations on digital transformation, digital strategies, and technological implementation.

  9. Digital Transformation Specialist: Careers in digital transformation involve leading organizations through digital change processes, ensuring seamless adaptation to digital technologies.

  10. Technology Project Manager: Graduates can work as project managers overseeing digital projects, managing timelines, resources, and delivery of digital solutions.


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