Bachelor of Science in Digital Media and Marketing

Berlin, Potsdam

 

INTAKE: Mar & Sept

Program Overview

The Bachelor of Science in Digital Media and Marketing program at the University of Europe for Applied Sciences (UE) is meticulously designed to prepare students for the dynamic and evolving landscape of digital media, communication, and marketing. This program integrates theoretical knowledge with practical skills, focusing on digital media strategies, marketing techniques, and emerging technologies in the digital sphere.

Curriculum: The curriculum of the Bachelor of Science in Digital Media and Marketing at UE encompasses a wide array of subjects essential for a comprehensive understanding of digital media and marketing strategies. Courses include digital marketing fundamentals, social media management, content creation, data analytics, consumer behavior, digital advertising, and strategic marketing planning. The program blends theoretical frameworks with hands-on experiences, ensuring students acquire practical skills applicable to the digital marketing industry.

Research Focus: UE's Digital Media and Marketing program encourage students to engage in research-oriented projects centered on digital media trends, consumer insights, market analysis, and innovative marketing strategies. Students have the opportunity to explore data-driven approaches, conduct market research, and analyze consumer behavior, fostering critical thinking and innovative solutions within the digital marketing domain.

Industry Engagement: The university emphasizes strong ties with industry leaders, digital marketing agencies, and media organizations, offering students opportunities for internships, industry projects, and workshops conducted by industry experts. UE's collaborations provide students with real-world exposure, allowing them to apply classroom knowledge to practical scenarios and stay updated with the latest trends and practices in digital media and marketing.

Global Perspective: The Bachelor of Science in Digital Media and Marketing program at UE integrates a global perspective by addressing international digital markets, cultural influences on digital media, and global marketing strategies. Students gain insights into global digital trends, diverse consumer behaviors, and the impact of globalization on digital media strategies, enhancing their understanding of digital markets on a global scale.

Pollster Education

Location

Berlin, Potsdam

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

Euro 12100

University of Europe for Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process. 

  • Academic Qualifications: Prospective international students applying for undergraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.

  • English Language Proficiency:

    IELTS Requirements: An overall IELTS score of 6.0 is mandatory for admission to undergraduate  programs at University of Europe for Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.

    TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 72 with no sub-score falling below 17 in each section.

The University of Europe for Applied Sciences (UE) is supporting the academic aspirations of international students by offering various scholarships and financial aid opportunities to help alleviate the financial burden of pursuing higher education in Germany.

Merit-Based Scholarships: UE provides merit-based scholarships to outstanding international students who demonstrate exceptional academic achievements, leadership potential, or significant contributions to their field of study. These scholarships often cover a portion of tuition fees, offering financial support based on academic excellence.

Need-Based Financial Assistance: The university also offers need-based financial assistance to international students facing financial constraints. These programs aim to ensure that students with exceptional potential but limited financial resources have the opportunity to pursue their education at UE. Financial aid may cover tuition fees, living expenses, or both, depending on the student's circumstances.

Specific Program Scholarships: UE offers scholarships that are specific to certain academic programs or fields of study. These specialized scholarships are designed to attract talented international students interested in particular disciplines or industries, encouraging diversity and excellence within those fields.

External Funding Opportunities: The university assists international students in identifying and applying for external funding sources, including governmental scholarships, private grants, and international organizations' funding programs. UE provides guidance and support throughout the application process for these external funding options.

Application and Eligibility Criteria: Eligibility criteria for scholarships at UE may vary based on academic achievements, extracurricular involvement, financial need, and other factors. Students are encouraged to thoroughly review the specific requirements and application procedures for each scholarship opportunity offered by the university.

Graduates of the Bachelor of Science in Digital Media and Marketing program at the University of Europe for Applied Sciences (UE) possess diverse skill sets that open pathways to numerous career opportunities in the dynamic field of digital marketing. Upon completion of the program, students can pursue various rewarding roles.

  1. Digital Marketing Specialist: Graduates can work as digital marketing specialists, developing and executing comprehensive digital marketing strategies across various platforms to enhance brand visibility and engagement.

  2. Social Media Manager: Opportunities exist as social media managers responsible for managing and implementing social media campaigns, analyzing metrics, and engaging audiences across different social media channels.

  3. Content Strategist/Creator: Careers in content strategy involve creating compelling and targeted content across various digital platforms, ensuring consistency in brand messaging and audience engagement.

  4. Data Analyst/Marketing Analyst: Graduates can specialize as data analysts or marketing analysts, interpreting and analyzing data to derive insights that drive informed marketing decisions and campaign optimizations.

  5. Digital Advertising Manager: Opportunities exist as digital advertising managers overseeing the creation and optimization of digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and programmatic advertising.

  6. SEO Specialist: Careers in SEO involve optimizing website content, improving search engine rankings, and increasing organic traffic through strategic SEO techniques.

  7. Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and solutions to businesses seeking to enhance their digital presence and marketing effectiveness.

  8. E-commerce Manager: Opportunities exist as e-commerce managers responsible for developing and executing strategies to drive online sales and enhance customer experience in the digital marketplace.

  9. Brand Manager: Careers in brand management involve developing and maintaining brand identity, ensuring consistency across digital channels, and managing brand perception.

  10. Digital Marketing Entrepreneur: Graduates can venture into entrepreneurship, establishing their digital marketing agencies, consulting firms, or content creation studios.


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