B.A. in Public Relations

Milwaukee, Wisconsin

 

INTAKE: Jan & Aug

Program Overview

Marquette's B.A. in Public Relations stands at the intersection of theory and practice, offering students a robust foundation for success in the dynamic world of communications. The program is crafted to meet the evolving needs of the industry, providing students with a comprehensive understanding of strategic communication, media relations, and crisis management.Marquette University stands as a beacon of academic excellence and Jesuit values. Beyond the classroom, students have opportunities for practical training through internships and real-world projects. Engaging with experienced faculty and networking with professionals in the field, students build connections that can shape their future careers. The B.A. in Public Relations at Marquette University is not just an educational journey; it's a preparation for leadership in the dynamic and influential realm of public relations. Graduates emerge with the skills, knowledge, and ethical foundation to navigate and excel in the diverse landscape of communications.

Curriculum:

  1. Comprehensive Curriculum: Marquette University's B.A. in Public Relations offers a comprehensive curriculum covering strategic communication, media relations, crisis communication, and digital media.

  2. Media Literacy: The program emphasizes media literacy, enabling students to critically analyze and navigate various forms of media in the context of public relations.

  3. Strategic Communication Skills: Students develop strategic communication skills, including message development, campaign planning, and effective storytelling.

  4. Hands-On Learning: The curriculum incorporates hands-on learning, providing students with real-world experiences in public relations through internships and projects.

  5. Ethics in Communication: Courses address ethical considerations in communication, preparing students to navigate complex ethical issues in the field of public relations.

  6. Digital Media Emphasis: The program recognizes the importance of digital media in contemporary PR, ensuring students are well-versed in social media management, online reputation, and digital strategy.

  7. Industry-Relevant Software: Students gain proficiency in industry-relevant software used in public relations, enhancing their technological skills.

  8. Faculty Expertise: Engage with experienced faculty members who bring a wealth of knowledge and industry insights to the classroom.

  9. Networking Opportunities: The program provides networking opportunities, connecting students with PR professionals and alumni for mentorship and career guidance.

  10. Capstone Project: Culminating in a capstone project, students apply their knowledge to create a comprehensive public relations campaign, showcasing their skills in a real-world context.

Pollster Education

Location

Milwaukee, Wisconsin

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 42000

Entry Requirements For Undergraduate Programs

1. Completed Application: Students must submit all required documentation, including high school transcripts, SAT or ACT scores, and recommendation letters,Course by Course transcript evaluation required.

2. Academic Qualifications: The minimum requirement for admission is a high school diploma or equivalent. Marquette University also considers the student's academic performance in high school, including grades and the rigor of their coursework. A minimum GPA: 3.0 is required.

3. English Language Proficiency: International students must demonstrate English language proficiency through standardized tests like TOEFL overall score of 80, IELTS overall 6.5.

Marquette University offers several scholarships and financial aid options to support international students in pursuing their education. These scholarships are designed to recognize academic achievement, leadership potential, and diverse backgrounds. 

  1. International Merit Scholarships: Marquette University offers merit-based scholarships to outstanding international students. These scholarships are awarded based on academic excellence and range from partial to full tuition coverage. Eligible students are automatically considered for these scholarships upon admission.

  2. Ignatius Scholarship Program: The Ignatius Scholarship Program is a highly competitive scholarship opportunity for incoming freshmen. It recognizes students who have demonstrated exceptional leadership skills, service to others, and academic achievement. The scholarship provides financial assistance and access to a range of enrichment programs.

  3. Talent-based Scholarships: Marquette University offers talent-based scholarships for students with exceptional skills in areas such as music, theater, and visual arts. These scholarships are awarded through auditions, portfolio reviews, or other talent-based evaluations.

  4. Departmental Scholarships: Various academic departments at Marquette University offer scholarships to students within their respective fields of study. These scholarships recognize academic excellence and provide financial assistance to support students' educational pursuits.

  5. International Student Work Opportunities: Marquette University provides international students with opportunities for on-campus employment. These part-time jobs allow students to gain valuable work experience, earn income to cover expenses, and contribute to their personal and professional development.

  6. External Scholarships and Sponsorships: Marquette University encourages international students to explore external scholarship opportunities and sponsorships. There are several organizations, foundations, and government programs that offer scholarships specifically for international students studying in the USA. The university's International Student Services office can provide guidance and resources to assist students in identifying and applying for such scholarships.

It's important to note that scholarship availability, criteria, and application deadlines may vary each year.

Graduates of Marquette University's B.A. in Public Relations are poised for success in dynamic roles such as Public Relations Specialists, Media Relations Managers, Corporate Communications Managers, Event Coordinators, Social Media Managers, Crisis Communication Specialists, Content Strategists, Brand Managers, Public Affairs Specialists, and Digital Marketing Specialists. They enter diverse industries, shaping and maintaining positive public images for organizations in an ever-evolving communication landscape.

  1. Public Relations Specialist: Graduates are well-equipped to embark on roles as public relations specialists, crafting and maintaining a positive public image for organizations.

  2. Media Relations Manager: Careers in media relations involve managing relationships with journalists and media outlets, ensuring positive coverage and effective communication.

  3. Corporate Communications Manager: Graduates may pursue roles as corporate communications managers, overseeing internal and external communication strategies for businesses.

  4. Event Coordinator: Opportunities exist in event coordination, where graduates can plan and execute events that enhance an organization's public presence.

  5. Social Media Manager: Careers in social media management encompass developing and implementing social media strategies to engage and connect with diverse audiences.

  6. Crisis Communication Specialist: Graduates can specialize in crisis communication, handling and mitigating communication challenges during challenging situations.

  7. Content Strategist: Roles as content strategists involve developing and executing content plans to effectively convey organizational messages.

  8. Brand Manager: Opportunities exist in brand management, where graduates can contribute to shaping and maintaining a consistent brand image.

  9. Public Affairs Specialist: Graduates may work as public affairs specialists, influencing public perception and managing communication in the public sector.

  10. Digital Marketing Specialist: With a focus on online communication, graduates can explore careers as digital marketing specialists, leveraging digital platforms for effective public relations.


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