MBA - Master of Business Administration
The Master of Business Administration (MBA) program at Marquette University is a presti...
B.A. in Corporate Communication
Milwaukee, Wisconsin
INTAKE: Jan & Aug
Program Overview
Marquette University's B.A. in Corporate Communication is a dynamic program designed to equip students with the strategic communication skills essential for thriving in the corporate landscape. With a focus on integrated marketing communication, the curriculum prepares students to promote brands effectively and manage corporate reputation in the ever-evolving media landscape. The program places a strong emphasis on media relations and crisis communication, ensuring graduates are adept at navigating and managing communication during challenging situations. Proficiency in digital media is a key component, reflecting the modern landscape where online platforms play a crucial role in corporate communication strategies. Corporate social responsibility (CSR) is a central theme, educating students on the ethical dimensions of communication and the broader impact of organizations on society. The development of professional writing skills ensures that graduates can craft clear, persuasive, and impactful communication materials in various contexts. Internship opportunities provide students with hands-on experience in corporate communication settings, while small class sizes foster a supportive learning environment where personalized instruction is emphasized. Leadership and team collaboration are focal points, preparing students for roles that demand effective collaboration within corporate environments. The program culminates in a capstone project, allowing students to apply their corporate communication skills to address real-world challenges, integrating theoretical knowledge with practical application. Graduates emerge ready for diverse career paths, from corporate communication specialists to public relations managers, equipped to navigate the complexities of modern corporate communication with proficiency and ethical awareness.
Curriculum:
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Strategic Communication Focus: Marquette University's B.A. in Corporate Communication focuses on strategic communication, encompassing the skills needed for effective organizational messaging.
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Integrated Marketing Communication: The program integrates marketing communication principles, preparing students for roles that involve promoting brands and managing corporate reputation.
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Media Relations and Crisis Communication: Emphasis on media relations and crisis communication equips students with the skills to navigate and manage communication during challenging situations.
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Digital Media Proficiency: The curriculum emphasizes digital media proficiency, ensuring students are adept at leveraging online platforms for corporate communication strategies.
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Corporate Social Responsibility (CSR): Students explore corporate social responsibility, understanding the ethical dimensions of communication and the impact of organizations on society.
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Professional Writing Skills: Strong emphasis on professional writing skills ensures graduates can craft clear, persuasive, and impactful communication materials.
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Internship Opportunities: The program provides internship opportunities, allowing students to gain hands-on experience in corporate communication settings.
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Small Class Sizes: Small class sizes facilitate personalized instruction, enabling students to actively engage with faculty and peers in a supportive learning environment.
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Leadership and Team Collaboration: Leadership and team collaboration are focal points, preparing students for roles that require effective collaboration within corporate environments.
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Capstone Project: A capstone project allows students to apply their corporate communication skills to address real-world challenges, integrating theoretical knowledge with practical application.
Location
Milwaukee, Wisconsin
Score
IELTS: 6.5
Tuition Fee
USD 42000
Entry Requirements For Undergraduate Programs
1. Completed Application: Students must submit all required documentation, including high school transcripts, SAT or ACT scores, and recommendation letters,Course by Course transcript evaluation required.
2. Academic Qualifications: The minimum requirement for admission is a high school diploma or equivalent. Marquette University also considers the student's academic performance in high school, including grades and the rigor of their coursework. A minimum GPA: 3.0 is required.
3. English Language Proficiency: International students must demonstrate English language proficiency through standardized tests like TOEFL overall score of 80, IELTS overall 6.5.
Marquette University offers several scholarships and financial aid options to support international students in pursuing their education. These scholarships are designed to recognize academic achievement, leadership potential, and diverse backgrounds.
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International Merit Scholarships: Marquette University offers merit-based scholarships to outstanding international students. These scholarships are awarded based on academic excellence and range from partial to full tuition coverage. Eligible students are automatically considered for these scholarships upon admission.
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Ignatius Scholarship Program: The Ignatius Scholarship Program is a highly competitive scholarship opportunity for incoming freshmen. It recognizes students who have demonstrated exceptional leadership skills, service to others, and academic achievement. The scholarship provides financial assistance and access to a range of enrichment programs.
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Talent-based Scholarships: Marquette University offers talent-based scholarships for students with exceptional skills in areas such as music, theater, and visual arts. These scholarships are awarded through auditions, portfolio reviews, or other talent-based evaluations.
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Departmental Scholarships: Various academic departments at Marquette University offer scholarships to students within their respective fields of study. These scholarships recognize academic excellence and provide financial assistance to support students' educational pursuits.
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International Student Work Opportunities: Marquette University provides international students with opportunities for on-campus employment. These part-time jobs allow students to gain valuable work experience, earn income to cover expenses, and contribute to their personal and professional development.
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External Scholarships and Sponsorships: Marquette University encourages international students to explore external scholarship opportunities and sponsorships. There are several organizations, foundations, and government programs that offer scholarships specifically for international students studying in the USA. The university's International Student Services office can provide guidance and resources to assist students in identifying and applying for such scholarships.
It's important to note that scholarship availability, criteria, and application deadlines may vary each year.
Marquette University's B.A. in Corporate Communication positions graduates for dynamic careers as communication specialists, public relations managers, and social media strategists. The program's strategic focus, emphasis on crisis communication, and small class sizes prepare students for leadership roles, ensuring they can navigate the complexities of corporate communication with proficiency and integrity.
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Corporate Communication Specialist: Graduates may pursue roles as corporate communication specialists, crafting and implementing communication strategies for organizations.
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Public Relations Manager: Careers as public relations managers involve overseeing communication campaigns, managing media relations, and shaping organizational narratives.
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Social Media Strategist: Graduates can explore roles as social media strategists, developing and executing social media campaigns to enhance corporate presence.
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Brand Manager: Careers in brand management focus on building and maintaining a positive corporate image, aligning communication with brand identity.
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Internal Communication Consultant: Graduates may work as internal communication consultants, ensuring effective communication within organizations, fostering employee engagement.
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Corporate Trainer: Careers in corporate training involve preparing employees for effective communication, both internally and externally.
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Event Communication Coordinator: Graduates may pursue roles coordinating corporate events, ensuring seamless communication before, during, and after events.
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Crisis Communication Specialist: Careers in crisis communication involve managing communication during challenging situations, protecting the organization's reputation.
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Media Liaison Officer: Graduates may work as media liaison officers, serving as the point of contact between the organization and the media.
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Corporate Communication Director: With experience, graduates may advance to roles as corporate communication directors, overseeing comprehensive communication strategies for organizations.
