MBA - Master of Business Administration
The Master of Business Administration (MBA) program at Marquette University is a presti...
B.A. in Advertising
Milwaukee, Wisconsin
INTAKE: Jan & Aug
Program Overview
Marquette University's B.A. in Advertising stands as a beacon for aspiring advertising professionals, offering a comprehensive and dynamic curriculum that prepares students for success in the competitive world of advertising. The program goes beyond traditional coursework, providing students with a holistic understanding of advertising principles, creative strategy, and the integration of digital marketing in contemporary campaigns. At the core of the program is an emphasis on experiential learning, allowing students to apply theoretical knowledge to real-world advertising projects. The curriculum covers the entire spectrum of advertising, from creative development and media planning to the ethical considerations within the industry. Students explore integrated marketing communications, gaining insights into how advertising fits into broader marketing strategies. Marquette University fosters an environment of collaboration with industry professionals, ensuring that students benefit from the wisdom and experiences of experts in the field. The program's focus on digital marketing aligns with the current trends, preparing graduates to navigate the evolving landscape of online advertising. As students progress through the program, they have the opportunity to build a professional portfolio, showcasing their creativity and strategic thinking. The capstone project provides a culminating experience, allowing students to demonstrate their mastery by developing a comprehensive advertising campaign. Upon completion, graduates are well-prepared for diverse roles, including advertising account executives, digital marketing specialists, and brand strategists. Marquette University's B.A. in Advertising not only educates but shapes the next generation of advertising professionals who can navigate the complexities of the industry with creativity, ethics, and strategic acumen.
Curriculum:
-
Holistic Advertising Curriculum: Marquette University's B.A. in Advertising offers a holistic curriculum covering foundational principles, creative strategy, media planning, and digital advertising.
-
Real-World Projects: The program emphasizes experiential learning, providing students with opportunities to work on real-world advertising projects, fostering practical skills.
-
Integrated Marketing Communications: Students explore integrated marketing communications, gaining insights into how advertising aligns with broader marketing strategies.
-
Digital Marketing Emphasis: The curriculum includes a focus on digital marketing, reflecting the evolving landscape of advertising in the digital age.
-
Creative Development: Students engage in creative development, honing their skills in crafting compelling messages and visuals to effectively communicate with target audiences.
-
Media Planning and Buying: The program covers media planning and buying, providing students with the knowledge to strategically place advertisements across various media channels.
-
Advertising Ethics and Social Responsibility: An emphasis on ethics and social responsibility in advertising ensures graduates understand the ethical considerations within the industry.
-
Collaboration with Industry Professionals: Marquette fosters connections with industry professionals, offering students insights through guest lectures, workshops, and networking opportunities.
-
Portfolio Development: The program guides students in building a professional portfolio, showcasing their advertising projects and demonstrating their skills to potential employers.
-
Capstone Project: A capstone project allows students to apply their knowledge in a comprehensive advertising campaign, integrating skills learned throughout the program.
Location
Milwaukee, Wisconsin
Score
IELTS: 6.5
Tuition Fee
USD 42000
Entry Requirements For Undergraduate Programs
1. Completed Application: Students must submit all required documentation, including high school transcripts, SAT or ACT scores, and recommendation letters,Course by Course transcript evaluation required.
2. Academic Qualifications: The minimum requirement for admission is a high school diploma or equivalent. Marquette University also considers the student's academic performance in high school, including grades and the rigor of their coursework. A minimum GPA: 3.0 is required.
3. English Language Proficiency: International students must demonstrate English language proficiency through standardized tests like TOEFL overall score of 80, IELTS overall 6.5.
Marquette University offers several scholarships and financial aid options to support international students in pursuing their education. These scholarships are designed to recognize academic achievement, leadership potential, and diverse backgrounds.
-
International Merit Scholarships: Marquette University offers merit-based scholarships to outstanding international students. These scholarships are awarded based on academic excellence and range from partial to full tuition coverage. Eligible students are automatically considered for these scholarships upon admission.
-
Ignatius Scholarship Program: The Ignatius Scholarship Program is a highly competitive scholarship opportunity for incoming freshmen. It recognizes students who have demonstrated exceptional leadership skills, service to others, and academic achievement. The scholarship provides financial assistance and access to a range of enrichment programs.
-
Talent-based Scholarships: Marquette University offers talent-based scholarships for students with exceptional skills in areas such as music, theater, and visual arts. These scholarships are awarded through auditions, portfolio reviews, or other talent-based evaluations.
-
Departmental Scholarships: Various academic departments at Marquette University offer scholarships to students within their respective fields of study. These scholarships recognize academic excellence and provide financial assistance to support students' educational pursuits.
-
International Student Work Opportunities: Marquette University provides international students with opportunities for on-campus employment. These part-time jobs allow students to gain valuable work experience, earn income to cover expenses, and contribute to their personal and professional development.
-
External Scholarships and Sponsorships: Marquette University encourages international students to explore external scholarship opportunities and sponsorships. There are several organizations, foundations, and government programs that offer scholarships specifically for international students studying in the USA. The university's International Student Services office can provide guidance and resources to assist students in identifying and applying for such scholarships.
It's important to note that scholarship availability, criteria, and application deadlines may vary each year.
Marquette University's B.A. in Advertising equips graduates for dynamic careers as advertising account executives, digital marketing specialists, and brand strategists. The program's holistic curriculum, emphasis on digital marketing, and collaboration with industry professionals prepare students for impactful roles in the evolving advertising landscape, balancing creativity with strategic thinking.
-
Advertising Account Executive: Graduates may pursue roles as account executives, managing client relationships and overseeing the execution of advertising campaigns.
-
Digital Marketing Specialist: Careers in digital marketing involve creating and implementing online advertising strategies across platforms.
-
Media Planner: Graduates may work as media planners, strategically selecting media channels to maximize the impact of advertising campaigns.
-
Copywriter: Careers in copywriting focus on crafting compelling and persuasive content for advertisements.
-
Social Media Manager: Graduates can explore roles as social media managers, overseeing the social presence and advertising strategies of brands.
-
Brand Strategist: Careers in brand strategy involve developing and implementing strategies to position and promote brands effectively.
-
Creative Director: Graduates may aspire to become creative directors, leading and overseeing the creative aspects of advertising campaigns.
-
Marketing Coordinator: Entry-level roles as marketing coordinators involve supporting advertising and marketing initiatives within organizations.
-
Advertising Research Analyst: Graduates may work as research analysts, conducting market research to inform advertising strategies.
-
Entrepreneurial Ventures: Some alumni may choose entrepreneurial paths, establishing their advertising agencies or consulting firms.
