MA in Brand Management
This MA program at Macromedia University of Applied Sciences, Germany, focuses on provi...
MA in Strategic Marketing
Berlin, Munich
INTAKE: Mar & Oct
Program Overview
Macromedia University's 18-month MA in Strategic Marketing offers an immersive curriculum, emphasizing research, practical application, industry connections, and a global outlook, equipping students with the skills and knowledge required for successful careers in strategic marketing in a globalized business environment.
Curriculum: Macromedia University of Applied Sciences provides an extensive 18-month Master of Arts (MA) program in Strategic Marketing focusing on advanced marketing strategies, consumer behavior, market research, and digital marketing. The curriculum encompasses modules covering marketing management, brand strategies, market analysis, digital marketing, and strategic planning. It combines theoretical knowledge with practical applications through case studies, projects, and workshops, enhancing students' strategic thinking and marketing competencies.
Research Focus: The MA in Strategic Marketing program emphasizes a research-driven approach, encouraging students to explore emerging marketing trends, consumer insights, and the evaluation of marketing strategies. It offers opportunities for research projects and thesis work, fostering critical analysis and innovation in strategic marketing methodologies.
Industry Engagement: Macromedia University actively engages students with industry partners, facilitating real-world exposure within the marketing sector. The program integrates guest lectures, seminars, and industry-driven projects, providing practical experience and networking opportunities with marketing professionals.
Global Perspective: Recognizing the globalized nature of marketing, the program integrates a global perspective into its curriculum. It explores international marketing strategies, cross-cultural consumer behavior, and global market dynamics, preparing graduates for marketing roles in diverse and international settings.
Location
Berlin, Munich
Score
IELTS 6
Tuition Fee
Euro 13000
Macromedia University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6 is mandatory for admission to postgraduate programs at Macromedia University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 72 with no sub-score falling below 16 in each section.
Macromedia University of Applied Sciences acknowledges the significance of supporting talented and deserving international students pursuing higher education. To facilitate access to education, the university offers various scholarships to assist students in achieving their academic aspirations.
1. Diversity Scholarship: This scholarship is aimed at encouraging diversity and inclusivity within the student body. It is awarded to outstanding international students from diverse cultural backgrounds who demonstrate academic excellence, leadership qualities, and a commitment to fostering cross-cultural understanding.
2. Merit-Based Scholarships: Macromedia University offers merit-based scholarships to students with exceptional academic achievements. These scholarships recognize outstanding academic performance, innovative thinking, and a strong commitment to their field of study. Eligibility criteria often include academic transcripts, essays, and letters of recommendation.
3. Need-Based Financial Aid: The university also provides need-based financial aid to students facing financial challenges. These scholarships are designed to assist students who demonstrate financial need and are unable to meet the full cost of tuition. Applicants typically need to submit financial documentation to qualify for this aid.
4. Alumni Scholarships: Macromedia University may offer scholarships to alumni or family members of former students who wish to pursue further studies at the university. These scholarships aim to foster a strong alumni network and support the continuation of education within families associated with the university.
Graduates of the 18-month MA in Strategic Marketing program at Macromedia University of Applied Sciences possess a skill set that prepares them for diverse and impactful roles in the marketing industry.
Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing marketing strategies, overseeing campaigns, and managing marketing teams.
Brand Strategist/Manager: Equipped with brand management expertise, graduates may opt for positions as brand strategists or managers, steering brand-building initiatives and maintaining brand identity.
Digital Marketing Specialist/Manager: Proficient in digital marketing, graduates can become digital marketing specialists or managers, creating and executing online marketing plans and leveraging digital platforms for brand promotion.
Market Research Analyst: Graduates with strong analytical skills can work as market research analysts, collecting and interpreting data to drive strategic marketing decisions.
Advertising Manager: Roles as advertising managers involve overseeing advertising campaigns, media planning, and managing advertising budgets.
Product Manager: With a focus on product marketing, graduates can pursue roles as product managers, overseeing product development and executing marketing strategies.
Public Relations Specialist: Graduates may choose careers as public relations specialists, managing communication strategies and maintaining a positive brand image.
Marketing Consultant: Equipped with strategic marketing skills, graduates can work as marketing consultants, offering advice and strategies to companies on marketing plans and initiatives.
