MA in Brand Management
This MA program at Macromedia University of Applied Sciences, Germany, focuses on provi...
MA in Strategic Marketing
Berlin, Munich
INTAKE: Mar & Oct
Program Overview
Macromedia University's MA in Strategic Marketing offers a comprehensive curriculum, emphasizing research, practical application, industry connections, and a global outlook, providing students with the skills and insights necessary for successful careers in the dynamic field of strategic marketing.
Curriculum: Macromedia University of Applied Sciences offers an in-depth Master of Arts (MA) program in Strategic Marketing that delves into crucial aspects of marketing strategies, consumer behavior, market trends, and analytics. The curriculum includes modules covering marketing management, brand strategies, market research, digital marketing, and strategic planning. It integrates theoretical concepts with practical applications through case studies, simulations, and projects to develop students' strategic thinking and marketing skills.
Research Focus: The MA in Strategic Marketing program emphasizes a research-oriented approach, encouraging students to explore emerging marketing trends, consumer insights, market segmentation, and the evaluation of marketing strategies. It provides opportunities for research projects and thesis work, fostering critical analysis and innovation in marketing methodologies.
Industry Engagement: Macromedia University facilitates strong ties with industry partners, enabling students to engage actively with the marketing industry. The program incorporates guest lectures, workshops, and industry-driven projects, allowing students to gain practical exposure and network with professionals in the marketing field.
Global Perspective: With a focus on the global nature of modern marketing, the program integrates a global perspective into its curriculum. It explores international marketing strategies, cross-cultural consumer behavior, and global market dynamics, preparing graduates to navigate diverse markets in an interconnected world.
Location
Berlin, Munich
Score
IELTS 6
Tuition Fee
Euro 13000
Macromedia University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6 is mandatory for admission to postgraduate programs at Macromedia University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 72 with no sub-score falling below 16 in each section.
Macromedia University of Applied Sciences acknowledges the significance of supporting talented and deserving international students pursuing higher education. To facilitate access to education, the university offers various scholarships to assist students in achieving their academic aspirations.
1. Diversity Scholarship: This scholarship is aimed at encouraging diversity and inclusivity within the student body. It is awarded to outstanding international students from diverse cultural backgrounds who demonstrate academic excellence, leadership qualities, and a commitment to fostering cross-cultural understanding.
2. Merit-Based Scholarships: Macromedia University offers merit-based scholarships to students with exceptional academic achievements. These scholarships recognize outstanding academic performance, innovative thinking, and a strong commitment to their field of study. Eligibility criteria often include academic transcripts, essays, and letters of recommendation.
3. Need-Based Financial Aid: The university also provides need-based financial aid to students facing financial challenges. These scholarships are designed to assist students who demonstrate financial need and are unable to meet the full cost of tuition. Applicants typically need to submit financial documentation to qualify for this aid.
4. Alumni Scholarships: Macromedia University may offer scholarships to alumni or family members of former students who wish to pursue further studies at the university. These scholarships aim to foster a strong alumni network and support the continuation of education within families associated with the university.
The MA in Strategic Marketing program at Macromedia University of Applied Sciences equips graduates with versatile skills, preparing them for various roles in the ever-evolving field of marketing.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, developing strategies, and managing marketing teams.
Brand Manager: Equipped with brand strategy expertise, graduates may opt for positions as brand managers, responsible for maintaining brand identity and executing brand-building initiatives.
Digital Marketing Strategist: With knowledge in digital marketing, graduates can become digital marketing strategists, devising online marketing plans and utilizing digital platforms for brand promotion.
Market Research Analyst: Proficient in market analysis, graduates may choose careers as market research analysts, gathering and interpreting data to inform strategic marketing decisions.
Advertising Manager: Graduates can explore roles as advertising managers, overseeing advertising campaigns, media planning, and managing advertising budgets.
Product Manager: With skills in product marketing, graduates can pursue roles as product managers, overseeing product development and marketing strategies.
Public Relations Specialist: Graduates may opt for roles as public relations specialists, managing communication strategies and maintaining positive brand image.
Consultant in Marketing Strategy: Equipped with a strategic mindset, graduates can work as marketing strategy consultants, offering advice on marketing plans and strategies to companies.
