MA in Brand Management
This MA program at Macromedia University of Applied Sciences, Germany, focuses on provi...
MA in Media and Communication Management
Berlin, Munich
INTAKE: Mar & Oct
Program Overview
Macromedia University's 18-month MA in Media and Communication Management offers a comprehensive curriculum, emphasizing research, practical application, industry connections, and a global outlook, equipping students with the skills and knowledge required for successful careers in media, communication, and related industries.
Curriculum: Macromedia University of Applied Sciences offers an extensive 18-month Master of Arts (MA) program in Media and Communication Management, designed to blend theoretical knowledge with practical skills in media studies and strategic communication. The curriculum encompasses core subjects including media theories, communication strategies, media planning, digital media, and cultural studies. It employs a mix of theoretical teachings and hands-on experiences through case studies, projects, and workshops to foster critical thinking and communication skills.
Research Focus: The MA in Media and Communication Management program prioritizes a research-driven approach, encouraging students to explore contemporary media trends, audience behavior, media effects, and evolving communication strategies. It facilitates research projects and thesis work, nurturing analytical thinking and innovation in media and communication.
Industry Engagement: Macromedia University actively engages students with industry partners, facilitating real-world exposure within the media and communication sector. The program integrates guest lectures, seminars, and collaborative projects with industry professionals, providing practical experience and networking opportunities.
Global Perspective: With a focus on the global nature of media and communication, the program integrates a global perspective into its curriculum. It examines international media markets, cross-cultural communication, and global media strategies, preparing graduates for careers in a diverse and interconnected global communication landscape.
Location
Berlin, Munich
Score
IELTS 6
Tuition Fee
Euro 13000
Macromedia University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6 is mandatory for admission to postgraduate programs at Macromedia University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 72 with no sub-score falling below 16 in each section.
Macromedia University of Applied Sciences acknowledges the significance of supporting talented and deserving international students pursuing higher education. To facilitate access to education, the university offers various scholarships to assist students in achieving their academic aspirations.
1. Diversity Scholarship: This scholarship is aimed at encouraging diversity and inclusivity within the student body. It is awarded to outstanding international students from diverse cultural backgrounds who demonstrate academic excellence, leadership qualities, and a commitment to fostering cross-cultural understanding.
2. Merit-Based Scholarships: Macromedia University offers merit-based scholarships to students with exceptional academic achievements. These scholarships recognize outstanding academic performance, innovative thinking, and a strong commitment to their field of study. Eligibility criteria often include academic transcripts, essays, and letters of recommendation.
3. Need-Based Financial Aid: The university also provides need-based financial aid to students facing financial challenges. These scholarships are designed to assist students who demonstrate financial need and are unable to meet the full cost of tuition. Applicants typically need to submit financial documentation to qualify for this aid.
4. Alumni Scholarships: Macromedia University may offer scholarships to alumni or family members of former students who wish to pursue further studies at the university. These scholarships aim to foster a strong alumni network and support the continuation of education within families associated with the university.
The 18-month MA in Media and Communication Management program at Macromedia University of Applied Sciences prepares graduates for diverse and dynamic career opportunities in the ever-evolving field of media and communication.
Public Relations Specialist: Graduates can pursue roles as public relations specialists, managing communication strategies, crafting press releases, and maintaining positive media relations for organizations.
Media Planner/Buyer: With expertise in media planning, graduates may opt for roles as media planners or buyers, strategizing and executing media campaigns across various platforms.
Digital Marketing Manager: Equipped with digital media knowledge, graduates can become digital marketing managers, responsible for devising and implementing online marketing strategies.
Content Strategist/Manager: Graduates may explore careers as content strategists or managers, overseeing content creation and developing strategies for diverse media channels.
Social Media Manager: Proficient in social media strategies, graduates can take on roles as social media managers, creating and implementing social media plans for brands.
Marketing Communication Specialist: With a comprehensive understanding of communication strategies, graduates may opt for roles as marketing communication specialists, coordinating integrated communication plans.
Brand Communication Manager: Graduates can pursue careers as brand communication managers, responsible for enhancing brand communication strategies and maintaining brand identity.
Media Analyst: Graduates can seek roles as media analysts, analyzing media trends, evaluating campaign effectiveness, and providing insights for future strategies.
