MA in Brand Management
This MA program at Macromedia University of Applied Sciences, Germany, focuses on provi...
MA in Media and Communication Management
Berlin, Munich
INTAKE: Mar & Oct
Program Overview
Macromedia University's MA in Media and Communication Management offers a comprehensive curriculum, emphasizing research, practical application, industry connections, and a global outlook, providing students with the skills and knowledge essential for successful careers in media, communication, and related industries.
Curriculum: Macromedia University of Applied Sciences offers a comprehensive Master of Arts (MA) program in Media and Communication Management focusing on merging media studies with strategic communication and management. The curriculum covers core areas such as media theory, strategic communication, media planning, digital media, and cultural studies. It combines theoretical frameworks with practical application, incorporating case studies, projects, and workshops to develop students' critical thinking and communication skills.
Research Focus: The MA in Media and Communication Management program emphasizes a research-driven approach, encouraging students to explore contemporary media trends, audience behaviors, media effects, and the evolving landscape of communication strategies. It provides avenues for conducting research projects and thesis work, nurturing analytical thinking and innovation in media and communication.
Industry Engagement: Macromedia University facilitates robust connections with industry partners, fostering active industry engagement for students. The program frequently includes industry guest lectures, seminars, and collaborative projects, providing students with hands-on experience and networking opportunities within the dynamic media and communication sector.
Global Perspective: With a focus on the global nature of media and communication, the program integrates a global perspective into its curriculum. It examines international media markets, cross-cultural communication, and global media strategies, preparing graduates to navigate the complexities of the globalized communication landscape.
Location
Berlin, Munich
Score
IELTS 6
Tuition Fee
Euro 13000
Macromedia University of Applied Sciences sets clear and transparent entry requirements for international students, ensuring a fair and accessible admissions process.
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Academic Qualifications: Prospective international students applying for postgraduate programs are typically required to have attained a minimum academic score of 60% or above in their previous educational qualifications. This criterion serves as a benchmark for assessing a student's academic capability for admission consideration.
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English Language Proficiency:
IELTS Requirements: An overall IELTS score of 6 is mandatory for admission to postgraduate programs at Macromedia University of Applied Sciences. Additionally, there should be no individual band score less than 5.5 in the IELTS test.
TOEFL iBT Requirements: For applicants opting for TOEFL, the minimum overall score required is 72 with no sub-score falling below 16 in each section.
Macromedia University of Applied Sciences acknowledges the significance of supporting talented and deserving international students pursuing higher education. To facilitate access to education, the university offers various scholarships to assist students in achieving their academic aspirations.
1. Diversity Scholarship: This scholarship is aimed at encouraging diversity and inclusivity within the student body. It is awarded to outstanding international students from diverse cultural backgrounds who demonstrate academic excellence, leadership qualities, and a commitment to fostering cross-cultural understanding.
2. Merit-Based Scholarships: Macromedia University offers merit-based scholarships to students with exceptional academic achievements. These scholarships recognize outstanding academic performance, innovative thinking, and a strong commitment to their field of study. Eligibility criteria often include academic transcripts, essays, and letters of recommendation.
3. Need-Based Financial Aid: The university also provides need-based financial aid to students facing financial challenges. These scholarships are designed to assist students who demonstrate financial need and are unable to meet the full cost of tuition. Applicants typically need to submit financial documentation to qualify for this aid.
4. Alumni Scholarships: Macromedia University may offer scholarships to alumni or family members of former students who wish to pursue further studies at the university. These scholarships aim to foster a strong alumni network and support the continuation of education within families associated with the university.
The MA in Media and Communication Management program at Macromedia University of Applied Sciences equips graduates with a diverse skill set, preparing them for versatile and dynamic career paths in the media and communication industry.
Public Relations Manager: Graduates can pursue roles as public relations managers, responsible for managing communication strategies, maintaining brand image, and handling media relations for organizations.
Media Planner/Buyer: With expertise in media planning, graduates may opt for roles as media planners or buyers, devising strategic media plans and negotiating media placements.
Digital Marketing Specialist: Equipped with knowledge in digital media, graduates can seek roles as digital marketing specialists, focusing on leveraging digital platforms for marketing campaigns and brand promotion.
Content Manager/Strategist: Graduates may explore careers as content managers or strategists, overseeing content creation and managing content strategies across various media channels.
Social Media Manager/Strategist: Proficient in social media strategies, graduates can pursue roles as social media managers or strategists, developing and implementing social media plans for brands.
Communication Analyst: Graduates can seek roles as communication analysts, analyzing communication strategies, assessing their effectiveness, and recommending improvements.
Marketing Communication Manager: With a comprehensive understanding of communication strategies, graduates may opt for roles as marketing communication managers, overseeing integrated marketing communication plans.
Brand Communication Specialist: Graduates can explore careers as brand communication specialists, focusing on developing and executing strategies to enhance brand communication and positioning.
